WantLeverage Communications

05/21/2026

What are you doing to get your or your business cited by AI chatbots?

AI is rapidly changing the visibility game. If you haven’t already, you need to tweak your thought leadership strategy to keep up.

Visibility today requires a carefully crafted, comprehensive strategy so that your thought leadership content is cited in traditional search results and by AI powered platforms like ChatGPT, Google’s AI Overviews, Gemini, Perplexity, Claude, and Microsoft, and Copilot. How you think, solve problems, and come up with solutions is what will draw key targets to you above other industry leaders in the space. Knowing what AI wants will only help propel you and your marketing forward.

Read my latest blog for 3 strategies to help you be seen and trusted by AI platforms - link below:

Here are 3 thought leadership positioning strategies to help you get cited by AI chatbots.

05/21/2026

Public relations and thought leadership are like peas in a pod.

Why?

They both solve problems around visibility and credibility.

The magic happens when you combine them because:

🔵Thought leadership gives PR something solid to talk about
🔵Media outlets will be more engaged around a leader who’s sharing expertise vs. promoting a product
🔵PR helps to amplify messages across platforms - op-eds, podcasts, broadcast TV. Eventually a leader’s ideas become associated with that individual
🔵You have the opportunity to develop relationships with journalists and the media with substantive content

Where has your thought leadership taken your ideas?

05/19/2026

Has AI put the kabash on thought leadership?

You might think so, but it couldn’t be farther from the truth. Executive coach Brian Gorman explains that while AI is here to stay, nothing can replace human wisdom and discernment.

In fact, it is that wisdom and judgment that separates true thought leaders from the pack.

Showing how you process information, make decisions, and form perspectives is exactly how your thought leadership will stand out. Why? Because this leads to greater credibility and visibility.

Are you showcasing your wisdom in your thought leadership?

Recently I was interviewed by Emmy-award winning journalist and investigative reporter Mark Albert. Our focus was on artificial intelligence, human wisdom, and the future of work. Mark doesn't pull any punches with his questions. My responses are equally direct. The full report is on my YouTube chan...

05/15/2026

Thought leadership is more than just content. It’s a branding outcome.

You may possess the knowledge you need to develop thought leadership but do you have what it takes to communicate it effectively?

True thought leaders have earned their place in business and mastered translating that expertise into palpable authority. This, however, is more complex than constructing a content plan.

❓Are you willing to stand behind what you publish?
❓Are you willing to risk exposing your ideas, judgment?

The answers to these questions will inform your ability to come across credibly and with authenticity.

What does your thought leadership communicate?

05/13/2026

AI is changing the game when it comes to search as more and more people turn to Google AI overviews and ChatGPT for the information they are seeking. So how do you get your brand to show up where your audience is looking?

According to my recent podcast guest, Travis Tallent, by taking an audience first marketing approach - understanding your audience and how they are using your products, and then developing strategies to ultimately meet them where they're at.

“If you can answer who the audience is, how to reach them, and what they want and then execute at scale, then you win,” says Travis.

For more of his insights, read my May Tip Sheet: Audience Insights For The AI Era: What to Look For - link below.

Here are 3 tips for reaching your audience online in the new era of AI.

05/12/2026

Last month, life got in the way, so I gave myself a pass at producing my own thought leadership content. It wasn’t an easy decision but I felt I had no choice at the time.

In hindsight, this wasn’t the best decision. Why? Because in actuality, I could have knocked it out.

Being consistent is key for visibility and SEO, so I’m back on track this month!

Check out what Simon Sinek says about leadership and consistency.

122 likes, 3 comments. "Why Consistency is Important | Simon Sinek | Motivational Guide"

05/11/2026

With the abundance of thought leadership content being shared online, the only way you can stand out is if your perspectives are truly original.

Here are 4 questions to ask yourself about your thought leadership content:

⭐Am I regurgitating ideas I read elsewhere?
⭐Is my content simply informing people but not inspiring them to think and take action?
⭐Does my content spark tension? Does it invite scrutiny? Alignment?
⭐Does my content present a perspective that not everyone will agree with?

How does your thought leadership content hold up?

05/11/2026

Figuring out what to stand for in a crowded market isn’t easy.

To connect with your target audience, you need to do the research on what they want to hear from you.

I recently spoke with brand strategist Thal on Brand Strategy and Thought Leadership.

Specifically, she says:
⭕Customers want to be listened to and not preached at
⭕User-generated content can be the key to building trust and connection

So, when designing thought leadership content, think of customer concerns first and foremost. This will give you fodder for your most effective content.

Watch the PR Patter episode with Stacy Thal in the link below:

-Brand strategy and positioning-How brand strategy and thought leadership link together for B2Bs? B2Cs-Ways for brands to build trust

05/06/2026

🤝 Cultivating connections today = job wins tomorrow! Are you ready to network? 💼