Today's media and information saturated environment means that people derive a large part of their social and behavioral clues from media images. Because of this, it's important for these images to convey a message that promotes sustainable lifestyles. What is new is using this platform to promote brands that lead the trend in aware consumerism. In the spring of 2011, whilst taking part in an onl
ine discussion on the inspirational website “TED”, with the documentarian Morgan Spurlock (of “Supersize Me” fame), he was promoting his new film “Pom Wonderful Presents The Greatest Movie Ever Sold”, founder Beth Bell had a “lightbulb moment”. Media Product Placement is an inevitable part of the marketing and advertising landscape and it’s not going anywhere. Why not use that very successful platform to promote companies that are green, or are socially enterprising, or are local/entrepreneurial? Morgan wrote her back- “I think you found your next career”. So she did an exhaustive internet search and found that indeed there were no media product placement companies that specialized in promoting these types of companies specifically, and certainly none of the existing companies made “giving back” and green consciousness as part of their SOP. Morgan has told us “ I love that you are running with this and making it happen. This business is important and will find a major home in Hollywood. I will do whatever I can to help.”
So with that, “Green Product Placement” was born! Please check out our website- www.greenproductplacement.com
Modern marketing methods dictate a multi-pronged approach to reaching the public and making them brand-aware. Having a product represented by Green Product Placement insures some of the best minds in film production and marketing are there to promote your product or company and that not only are we on the same page as our clients in understanding how to grow your brand’s presence, we’re also on the same page as you in how we do business. Because so much of our combined experience has been on the implementation side of Product Placement, we are completely familiar with the process of breaking down sets and scenes into components and “product shopping lists”. We’re aware that sometimes collateral items and packaging are just as useful as actual products. We work with production staff to provide them with appropriate, geographically correct products, packaging and collateral marketing materials that will enhance the look of their sets and production. Green Product Placement serves as the “Organic Market” of product placement companies. On our virtual shelves are products made of all natural ingredients, organic ingredients, made in a sustainable way and/or that promote sustainable behavior in the consumer. We also carry products created by companies that make “giving back” part of their basic business plan, in addition to local entrepreneurs who are passionate about their products. Check us out on LinkedIn: http://linkd.in/nhMOg6
and look for us on twitter
