Sparky + Hollywood

05/01/2019

Taking a stand on a social issue is bold, but when done with your audience in mind, it's a great way to build brand loyalty. Someone will always be offended.. Let them..

Nike Colin Kaepernick

When should your business take a stand on a social issue?

04/26/2019

"Influencer" marketing at its best! Guy single handedly increased Jeopardy! ratings almost 10%, and we're not supposed to get excited? Strong disagree.

A professional gambler from Las Vegas is re-writing the ‘Jeopardy!’ playbook, but James Holzhauer’s streak hasn’t set any ratings records.

03/13/2019

When technology gets it WRONG….

https://www.wired.com/story/amazon-and-the-spread-of-health-misinformation/?CNDID=53301117&CNDID=53301117&bxid=MjYyODQ2MTI4NzIzS0&hasha=3e22a719a173a5aea39b0ea86d4f1587&hashb=f478b6ecf95335b044a452f0059301578ee49cd5&mbid=nl_030519_daily_list1_p4&source=DAILY_NEWSLETTER&utm_brand=wired&utm_mailing=WIRED%20NL%20030519%20(1)&utm_medium=email&utm_source=nl

How gameable recommendation systems mislead customers about health information.

02/26/2019

“The goal, of course, is to have as many “streets” (links) on the web as possible so that you can lead people straight to your website.” Yeah.. I’d say it’s time to start taking SEO seriously..

You. Can. Do. This. Building links can take time, but it doesn't have to be hard.

02/04/2019

Really good piece about just how important & is for boosting your . Read this carefully!

Learn actionable tips on how to create a content strategy for both users and search engines that will drive traffic to your website.

08/24/2018

Social marketing doesn't just have to happen on FB, TWTR, LNKD, IG, etc. "Social music" is the next frontier - plan accordingly!

http://musically.com/2018/08/10/what-is-social-music-in-the-streaming-age/

08/07/2018

A picture is definitely worth a thousand words - check out Greenpeace Canada's latest ad campaign. What are you doing to save the world?

Greenpeace Canada makes its point with stark imagery.

08/02/2018

uses armpits for ad space! No idea should be off the table after seeing this…

A Japanese advertising agency has started selling ad space on the armpits of attractive young women, snagging a beauty treatment clinic as its first client.

07/30/2018

Not every brand deserves a second chance.. Jury’s out on Chipotle Mexican Grill but we do love their free guac!

Chipotle CMO Chris Brandt is ready to roll out new marketing this fall after seeing recent ads perform well.

07/25/2018

The struggle to find Star Wars t-shirts designed for women was real, and the brand Her Universe delivered. How will your brand find the perfect niche audience to cater to?

Ashley Eckstein talks about starting HerUniverse, a popular female fan site.

07/23/2018

Is your brand DOWN for more risky campaigns? OkCupid took a risk that resulted in major buzz for their brand... but not everyone was down.

The eye-catching ads have drawn praise from women, and rejection from Chicago Transit.

07/20/2018

Lyft's newest campaign reminds us what great marketing is all about - creating a UNIQUE experience. New Yorkers need to take advantage!

OOH work focuses on NYC’s many attractions.