Sermondo

05/23/2026

We recently interviewed Cole Furrh, founder of InterTeam - B2B SaaS Ads Agency, a B2B paid ads agency helping SaaS and tech companies turn platforms like Reddit, LinkedIn, Google, Meta, and Bing into qualified pipeline.

Cole and his team are on a mission to rethink how B2B companies approach paid media, moving beyond surface level metrics and focusing on what actually drives sales conversations, pipeline, and revenue.

One especially interesting topic from our interview/conversation: Reddit marketing for B2B.

Reddit is still one of the most misunderstood paid channels in B2B. Most agencies either ignore it or treat it like another version of Facebook or LinkedIn. Cole’s perspective is different: Reddit can work extremely well when the audience, community fit, creative format, and attribution model are properly understood.

We’ll be following up soon with our podcast episode on Reddit marketing, including what most B2B companies get wrong and how to evaluate whether Reddit Ads could be a serious channel for your business.

In this episode of the Sermondo Fullstack B2B Podcast, we spoke with Cole Furrh, Founder of InterTeam Marketing, a B2B paid ads agency specializing in Google...

09/02/2022

We are happy to continue our "Ecommerce Industry Insiders" interview series!

In our latest episode, Jimi Patel and Brijesh Singha from eStore Factory, a successful global agency with +70 employees and +10 years of experience share what really matters in the industry today.

Watch the full interview:

Watch our interview with the founders of eStore Factory - a popular Full Service Amazon Agency. Learn more about the company and their experience!

05/06/2022

Key Facts, Translation and Product Compliance? This guide explains everything you need to consider if you want to sell on Amazon Germany.

03/09/2021

“Ideas and secrets are not that important. Far more important is ex*****on. It’s never what you do but how you do it. It always all boils down to ex*****on.“

Ryan Gnesin, founder and CEO of Elevate Brands (formerly Recom Brands), shared some words of wisdom in Kristina's latest interview with him for the Sermondo Talks podcast.

Check out this new episode to hear more about what you need to keep in mind when selling your Amazon business, how to make sure you get the highest possible valuation for it, and how micro-successes will help you achieve your aspirations as an entrepreneur.

Thanks for being on, Ryan :)

Elevate Brands Founder & CEO Ryan Gnesin talks about how to sell your Amazon FBA business and his acquisition company. Watch it now!

02/11/2021

“The human brain – at the end of the day – is just a giant graphics processor […] So when you’re thinking of optimizing your listing from a conversion optimization standpoint, you really need to think about what you can do to send the clearest, most concise messages to your customer in the smallest amount of time possible.”

It's finally live: The first Sermondo Talks episode of 2021 with the smart Anthony Cofrancesco from PickFu 🎉

Anthony and Kristina talk about PickFu, what mistakes most Amazon sellers make, how to avoid them, and how to convince your customers in just a split second to buy your product.

PickFu is an online polling service that Amazon sellers can use to test different versions of marketing assets to see what sells. With PickFu, you can test your product ideas, packaging designs, and other marketing concepts with customers who represent your ideal target audience.

Go watch it here: https://sermondo.com/pickfu-review/

Thanks for making this such a fun interview (for the second time now), Anthony :)

Anthony Cofrancesco from PickFu talks about Amazon listing optiomization, PickFu Polls and gives some great advice for sellers like you. Watch it now!

09/07/2020

“Some sellers think PPC is like a magic pill [..] but each campaign has to be carefully created and managed individually.”

This episode’s guest was Vitalii Khyzhniak, Chief Growth Officer at Profit Whales.

Vitalii and Kristina talk about the Profit Whales Software, the founding story of the company, and why increasing your conversion rate should be any Amazon seller’s #1 goal.

Check it out now:

https://sermondo.com/profit-whales-review/

Thanks for being on, Vitalii :)

Vitalii Khyzhniak, CGO at Profit Whales, talks about creating and managing effective PPC campaigns, the Profit Whales software & more. Watch it now!

08/27/2020

“An Amazon Business is no franchise where someone tells you exactly what you need to do step by step. There’s no manual book titled “How to get your Amazon business right”. It’s a game of innovation and entrepreneurship."

A few weeks back Yoni Mazor, founder & COO of Getida, and Kristina talked about Amazon reimbursements, how to navigate through the Amazon ecosystem and how to properly delegate tasks to someone else.

Check it out now:
https://lnkd.in/errAFNg

Thanks for being on, Yoni!

Yoni Mazor, founder of GETIDA, reveals how to properly get reimbursed by Amazon, how GETIDA can help & what makes a good Amazon seller. Watch it now!

08/10/2020

Kristina recently had the pleasure of hosting Joseph Abitbol, founder & CEO of Seller Locker, on our Sermondo Talks podcast.

They talked about how sellers can get easily reimbursed by Amazon, his company, and his path to becoming a successful entrepreneur.

Thanks for being on, Joe! :)

Watch it here:
https://sermondo.com/seller-locker-review-joseph-abitbol/

Joseph Abitbol, founder of Seller Locker, talks about Amazon reimbursements, his software company & gives some useful advice. Watch it now!

07/21/2020

Wohooo, it's out! Our new Sermondo Talks episode with Jhonny Torres, founder of E-Baus - Amazon SEO Agency 🎉

In this interview, Kristina and Jhonny talk about his company, about his own path so far, and why he works according to the motto "it is better to prevent than to cure."

Check it out now:

https://sermondo.com/e-baus-review-jhonny-torres/

Jhonny Torres talks about his company E-BAUS, his own career path, and why he works by the motto "it is better to prevent than to cure." Watch it now!

07/20/2020

Planning on selling in France? 🇫🇷 Read this first!

ecosistant explains what the Triman logo, an important element of the French packaging law, is, how you get it and how you stay compliant.

Why you should bother? Well, French Environment Code stipulates financial penalties of up to 100,000 EUR(!) or up to two years of imprisonment for non-compliance.

So better invest 3 minutes of your time reading this:

https://sermondo.com/triman-logo/

Special thanks to ecosistant's co-founder and CEO Andreas Landes for sharing this awesome piece of content with us!!

The Triman logo in France is an important element of the French packaging law. Here's what you need to know before you start selling on Amazon.fr!