05/23/2026
We recently interviewed Cole Furrh, founder of InterTeam - B2B SaaS Ads Agency, a B2B paid ads agency helping SaaS and tech companies turn platforms like Reddit, LinkedIn, Google, Meta, and Bing into qualified pipeline.
Cole and his team are on a mission to rethink how B2B companies approach paid media, moving beyond surface level metrics and focusing on what actually drives sales conversations, pipeline, and revenue.
One especially interesting topic from our interview/conversation: Reddit marketing for B2B.
Reddit is still one of the most misunderstood paid channels in B2B. Most agencies either ignore it or treat it like another version of Facebook or LinkedIn. Cole’s perspective is different: Reddit can work extremely well when the audience, community fit, creative format, and attribution model are properly understood.
We’ll be following up soon with our podcast episode on Reddit marketing, including what most B2B companies get wrong and how to evaluate whether Reddit Ads could be a serious channel for your business.
In this episode of the Sermondo Fullstack B2B Podcast, we spoke with Cole Furrh, Founder of InterTeam Marketing, a B2B paid ads agency specializing in Google...
