Omnicom Media Group

03/14/2022

“We’re really pushing for all media partners this year to join us in opening up their data streams” - In an interview with Digiday, OMG’s investment and activation leads explain why clean rooms will be a critical topic for 2022 Upfront discussions. Read more:

This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront.

03/08/2022

Observed during the month of March in the U.S., U.K and Australia, Women’s History Month is a time to recognize the achievements of all the powerful women that came before us, while finding new ways to elevate, advocate and support the women around us.

Today also marks International Women’s Day, a time to recognize and celebrate the progress being made towards a more inclusive world. Honoring this year’s theme, we seek to beyond IWD by empowering women year-round and recognizing the richness and intersectionality within this community.

Omniwomen, Omnicom’s employee resource group dedicated to women and allies, works to within the Omnicom network through interactive programming and networking opportunities.

Omnicom agencies globally are also coming together through individual actions and joint initiatives to amplify this year’s theme.

03/04/2022

"It occupies a space that's not easily replaceable…" Optimum Sports' Chief Partnership Officer Dale Song offers insights for Ad Age's update on the state of Major League Baseball’s lockout. Read more:

Marketers could swing for alternatives as the league begins losing out on an estimated $1 billion in annual ad revenues.

03/02/2022

"With the Diverse Creators Network (DCN), we're able to pivot... from upfront pledges to supporting diverse voices and creators long-term." OMG's Michael Roca talks to Ad Age about DE&I in influencer marketing. Read more:

More pricing transparency is still needed and brands need to learn how to better trust creators.

03/02/2022

In Digiday’s report on how the Ukraine conflict is impacting brand responsibility and spend in advertising, Ryan Eusanio, OMG’s Managing Director of Digital Activation, highlights OMG's commitment to supporting responsible journalism. Read more at Digiday:

To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage.

02/25/2022

Michael Roca, Managing Director of DE&I Investment at OMG, penned a timely op-ed focused on disrupting the media supply chain in order to create more opportunities for Black creators to strategically and effectively partner with brands. Read more on Adweek:

Agencies must implement tools to tear down systemic barriers working against Black creators.

02/24/2022

In this week’s Digiday Media Buying Briefing, OMG’s Chief Activation Officer, Megan Pagliuca, discusses both the advances and challenges in Influencer planning and activation that face the media industry. Read more on Digiday:

Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel.

02/24/2022

In honor of and throughout in the U.S., we are spotlighting members of OMG's Black Leadership Network (BLN). Our latest spotlight features Keith Reid – Business Solutions Specialist at OMG:

02/18/2022

Privacy Sandbox, a Google initiative launched in 2021 to apply stricter data controls to its Chrome web browsers, is now coming to Android. James Aylett, Chief Data Analytics Officer at Annalect, defines the core questions for marketers in response to these updated privacy plans. Read more on Ad Age:

Search giant announces Privacy Sandbox is coming to mobile devices, but promises better collaboration than its rival.

02/18/2022

Big brands leaned more heavily on social media advertising during the Super Bowl in 2022, but not all platforms are created equal. Rob Pearsall, Managing Director of Social Activation at OMG, helped explain the inventory supply and demand dynamic as well as its effect on social media pricing. Read more at Adweek:

Marketers share top trends around brands’ 2022 big game social advertising

02/16/2022

In honor of and throughout in the U.S., we are spotlighting members of OMG's Black Leadership Network (BLN). Our latest spotlight features Diedre Scott – Accounting Supervisor at OMG:

02/10/2022

In honor of and throughout in the U.S., we are spotlighting members of OMG's Black Leadership Network (BLN). Our latest spotlight features Kelly Foster – Budget Project Manager at Outdoor Media Group: