brand bravery, inc.

brand bravery, inc. Creativity, applied. Independent consulting offering 360-degree creative strategy, customer-centered experiences and killer design communications.

CREATIVITY, APPLIED. I'm a 360-degree creative director, strategist and designer, serving as clients' secret weapon, whether leading in-house teams, or as an individual contributor providing hands-on design. Able to assimilate into any phase of the project lifecycle. On the pulse of current trends, together we will collaborate to tell powerful stories, build products and experiences that win the

hearts and minds of both customers and brands. With a deep well of experience in all aspects of visual communication and user experience, I am uniquely equipped with a broad and insightful executional range. Whether building a brand from the ground up, giving a much-needed strategic makeover to evolve from the tried-and-true, or providing the thought leadership to build a bridge from idea to reality, no project is off limits in scope or medium.

03/20/2023

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!"⠀⠀⠀⠀⠀⠀⠀⠀⠀​​​​​​​​
– Dr. Seuss⠀⠀⠀⠀⠀⠀⠀⠀⠀​​​​​​​​
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03/07/2023

Complete 360-degree strategy, design, and creative evolution for Berkshire Natural Resources Council (BNRC)’s marketing and brand platform, including new positioning, The Landkeepers, "The High Road" fundraising campaigns, trail signage, and maps.

02/24/2023

GOOGLE STORE – Ideas + Info. Led the team on creative strategy, UX, art direction, and design for their first editorial content hub showcasing human stories and lifestyles beyond the products. Also provided the strategic framework, content, and design for cross-platform marketing activation initiatives, such as this Pixel Real Tone campaign experience.

02/22/2023

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou⠀⠀⠀⠀⠀⠀⠀⠀⠀​​​​​​​​
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02/20/2023

“It's a terrible thing, I think, in life to wait until you're ready. I have this feeling now that actually no one is ever ready to do anything. There is almost no such thing as ready. There is only now. And you may as well do it now. Generally speaking, now is as good a time as any.”

02/18/2023

Painting with data. Snapshot of the visual motifs we created for an ongoing interactive data experience on SoftBank Vision Fund / Insights. Updated quarterly with key target audience survey data.

02/06/2023

Throwback to brand development and interactive experience for Happy Green Bee, a children's clothing brand developed by Roxanne Quimby, founder of Burt's Bees.

07/30/2022

Packaging design for upcoming launch of luxury CBD/THC skincare brand Avér. This product is Dream. Night Rejuvenating Crème, "An enchantment for overnight renewal."​​​​​​​​
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led the brand positioning, development and naming (in collaboration with ) through all elements of consumer and retailer touchpoints, including product design, POP, marketing collateral and media.​​​​​​​​
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Used distinctive patterns to create a branded image reinforcing each product's benefit.

07/16/2022

Now…I want to wake up.​​​​​​​​
How I want to wake up…​​​​​​​​
—Pet Shop Boys

07/14/2022

“Routine kills creative thought.”​​​​​​​​
– Scarlett Thomas​​​​​​​​
Poppy. Watercolor and pencil exploration.

10/26/2021

Let the branded experience adventures continue.

Address

45 E 42nd St
New York, NY
10017

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