04/15/2026
The three Cs: Confidence, Connection, and Collaboration. 💡
During Cannesversations at CES 2026, Mike Richter asked Shi Shi, Director of Data Science & ML Engineering at Equativ, what she wished she had known earlier in her career.
Her advice for engineers:
▶️ Be confident.
You know what you know. You are doing great work. Do not feel anxious when you are pushed onto the stage.
▶️ Build connections.
Engineers often think point to point. But there are people around you who can add value in ways you may not see yet. Talk to them.
▶️ Collaboration matters.
It is a team effort. Set the stage together for everyone, especially those working behind the scenes who have solid knowledge to share.
Confidence. Connection. Collaboration.
That is the recipe for success. ⚡
🎥 Watch below.
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Stefanie Beach
The Marketeer Group
Erica Fieldman
Unplugged Collective