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08/04/2026

Episode 111 of The Digital Marketeer is LIVE! Do you want this inside scoop to what goes beyond the demographics and race? Tune in to hear from Joe Ligé ….

🎯 What if everything you think you know about targeting audiences is fundamentally flawed? In American media and pop culture, the word “culture” is often twisted to mean a demographic, a race, or an ethnicity. But two people can look identical on a demographic chart and have completely different cultural identities.

Discover with Joe Ligé, why culture is actually defined by behavior, shared experiences, values, and passion, and how relying strictly on standard demographic metrics means missing out on the biggest part of your audience.

🧠📊✨

Listen or watch the newest episode of The Digital Marketeer:
YouTube: https://Inkd.in/gzXEZn5e
Spotify: https://Inkd.in/gkrJxJ2G
Heart: https://ihr.fm/4urloyO
Pandora: https://Inkd.in/g7uSz_qE
Apple Podcasts: https://apple.co/4erxxjv

MarketingTips

08/03/2026

🚨 SNEAK PEEK ALERT 🚨

Brands don’t have a targeting problem anymore, we can pinpoint individual audiences better than ever. What they actually have is a relevance problem.

A campaign can reach the exact right audience and still completely miss the mark if it doesn’t feel authentic to the people you are trying to engage. If it doesn’t land, your campaign is already at a major disadvantage.

🎙️ New episode drops TOMORROW! Tune in to hear from Joe Ligé and find out how to fix your brand’s campaign and prioritize relevance over targeting.

👉 You won’t want to miss it!

BrandAuthenticity PodcastSneakPeek MarketingStrategy

08/03/2026

In this Cannsversations episode from Cannes Lions 2026, we hear from Ali Cox from Noble West.

How do you market something everyday like an artichoke, almonds, or rice? 🌾 Differentiating everyday products takes more than just a standard ad slot, it takes true business and brand transformation. 🚀

We hear from Ali Cox from Noble West island the deep commitment to telling the stories of the food industry more fully, authentically, and honestly than they’ve ever been told before. Because most of our clients don’t have a typical creative budget, our team thrives by being incredibly strategic, consultative, and deeply invested in the solutions we build. 💡

Noble West is proud to act as real partners for the hard-working people who feed the world, mud on their boots and all. 🚜🌱

CreativeStrategy Agriculture FoodBrands MarketingStrategy

07/27/2026

Did you know almost half of every cow raised in the US (and a third of every pig) is considered "inedible" and just thrown away? 🤯

Even wilder: that's actually where most of the nutrition is. The bones, the marrow, the collagen, some of the most nutrient dense parts of the animal, tossed aside because our food system was built to maximize yield and profit, not nourish people.

In this episode, Stefanie sat down with Edlin Choi, founder of Reclamation Foods, who left a decade long career in tech, completed a farm apprenticeship in rural Georgia, and built a Korean inspired bone broth brand around solving this exact problem. His broth jiggles like jello in the fridge, that's the collagen, not filler.

We get into upcycled food, building trust with consumers without leaning on flashy certifications, sourcing sustainably, and what it really takes to grow a values first brand from scratch.

If you're in marketing, advertising, or building your own business, this conversation is packed with lessons on brand building, authenticity, and standing out in a crowded market.

🎙️ Watch on YouTube: https://bit.ly/thedigitalmarketeer
🎧 Listen on Spotify: https://bit.ly/marketeer-podcast

07/23/2026

✨ Unlock Your Full Potential ✨

In episode 107 we hear from Behdad Jamshidi who started CJAM Marketing, about how while at first CJAM was a connection-based business, a powerful shift is happening. True growth isn’t just about one thing, it’s about taking a holistic look at business, personal life, finance, health, and life as a whole.

Welcome to human engineering. This new consulting approach focuses on supporting growth from a deeply human aspect, helping people truly step into their full potential.

Are you ready to grow in every area of your life? 👇

Listen or watch the newest episode of The Digital Marketeer:
YouTube: https://lnkd.in/gzXEZn5e
Spotify: https://lnkd.in/gkrJxJ2G
iHeart: https://ihr.fm/4urloyO
Pandora: https://lnkd.in/g7uSz_qE
Apple Podcasts: https://apple.co/4erxxjv

MindsetShift CJM

07/20/2026

“I realized about 93% of marketing agencies are good at nothing, and about 7% are good at one to three things when matched well with a business.”

The speaker transitioned from a career in engineering to acting as a “marketing matchmaker” after recognizing a disconnect between what businesses needed and what marketing agencies understood. By leveraging an engineering problem-solving approach, they now focus on connecting businesses with the small percentage of marketing agencies that are truly effective.

Don’t miss out on tomorrow’s episode!

07/17/2026

PUSHING THROUGH THE DIP IN BUSINESS… 📉🔥

The landscape of entrepreneurship is unpredictable, and industry leaders are opening up about the ultimate test of resilience.

In this episode, The Digital Marketeer’s Stefanie Beach joins host Lauren Douglass on the The Humans & Brands Podcast to discuss what happens when clients pull back spend and you are forced to start from scratch. Exploring the temptation to give up versus the power of persistence, she reflects on navigating hardships as a small team.

Relying on frameworks from Seth Godin’s book, The Dip, the conversation highlights that everything is worth pursuing! The only way to avoid losing is to refuse to quit during these challenging moments.

The Humans & Brands Podcast empowers professionals and creators with the strategies and mindset needed to navigate tough business seasons. From managing limited capacities to pushing through professional dips, the show delivers real-world insights to help businesses stay consistent and maintain a competitive advantage.

Check out Episode 53 of The Humans & Brands Podcast to listen to Stefanie Beach.

Visit https://www.reverve.xyz/humans-and-brands to learn more about Lauren Douglass’ Humans & Brands Podcast.

Listen to at:
Apple Podcasts: https://podcasts.apple.com/us/podcast/humans-brands/id1791187471
Spotify: https://open.spotify.com/show/6ZaAIejY8am1cQwFAyphiz
iHeart Radio: https://www.iheart.com/podcast/1323-humans-brands-258898576/
Podbean: https://brandinnovators.podbean.com/

07/15/2026

Don’t be afraid to take the leap and launch your passion project! 💭

Check out Episode 107 featuring Liz Smith, Co-Founder and CEO of ILŪMRA Skin.

Smith believes that if you believe in your brand, surround yourself with the right people, and trust your gut, your passion will differentiate you and propel your business forward.

When you identify an unmet need or a gap in the market, you should not be afraid to take the leap. Ultimately, success requires trusting your gut and overcoming the fear of the “what ifs,” recognizing that simply getting started is often the hardest part of the journey.



🎧Listen and watch using the links in the comments.

07/03/2026

We came to Cannes to have a conversation the industry can’t afford to skip.

Women in AI: Designing a Safer, Smarter Future exceeded every expectation.

The energy in the room, the caliber of the panel, and the quality of the discussion was everything we hoped for and more.

Thank you to our extraordinary speakers for showing up fully and saying what needed to be said.
✦ Dorit Posdorf — Commercial Advisor & Leading Voice in AI
✦ Aubriana Alvarez Lopez — Co-Founder & CMO, Agnitio
✦ Myra Betron — Founder, PowHer Data & Gender Equality Strategist
✦ Gina Cavallo — CRO Americas, xpln.ai
✦ Laura Hendricks — SVP Global Sales, HUMAN
✦ CP McBee — North American AI Advertising Director, Microsoft AI

Thank you to HUMAN Security for making The Haven the perfect home for this moment. And thank you to OpenX for out post-panel luncheon.

Biased AI is a broken product. Fair AI is a competitive advantage.

This conversation is just getting started. Stay tuned for more highlights from this event in the coming weeks!

Our brains are finally back to reality, and the only thing to do is open the diary before the memories fade. 📖✨Cannes Li...
07/01/2026

Our brains are finally back to reality, and the only thing to do is open the diary before the memories fade. 📖✨

Cannes Lions 2026 was a whirlwind of steps, sweat, laughs, late nights, and conversations that genuinely moved us. We interviewed incredible people, pulled off events we’re proud of, and came home fuller than we arrived, but none of it happens without the people.

The Marketeer Group ladies, Stefanie Beach, Stephanie Bariatti, Nadia Koski, and Angela Hoye (Barnett). We make a great team, and hope many more adventures are in our future!

To our Unplugged Collective partners Mike Richter & Erica Fieldman, grateful for you always.

To our incredible Women in AI panel speakers: Gina Cavallo (xpln.ai), Laura Hendricks (HUMAN), Aubriana Alvarez Lopez (Agnitio), Dorit Posdorf (Commercial Advisor), Myra Betron (PowHer Data), and CP McBee (Microsoft AI). Thank you for bringing your brilliance to that room. Thank you to HUMAN for the use of The Haven, and to OpenX for sponsoring our post-panel luncheon.

Thank you to Experian and Stuti Jalan of Women Inspiring Network for inviting Stefanie for interviews.

To Priti Ohri (Advertible Inc.), Lauren Irvin (HUMAN), and Stacy Bohrer (OpenX), thank you for co-hosting the most beautiful Le Jardin Secret gathering. 🌿

And to every friend, old and new, thank you for the memories. See you next year. 💛

Don’t forget, our newest Cannesversations are dropping soon! In the meantime, catch up on previous episodes on YouTube and Spotify (links in comments).

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