The Other Agency

05/17/2022

Introducing new products is always fun, especially when it involves small-batch tequila, a secret family recipe ... and two all-pro NFL brothers! Our client, Celaya Tequila, has launched its fantastic tequila today. You can read more at https://www.other-agency.com/newsmakers

07/15/2021

Reduce the amount of “stuff.” I don’t think that you have to put everything behind closed doors, just be thoughtful about what you are…

07/15/2021

Thanks to Modern Luxury for featuring our client, FC STUDIO, and their rehab of this amazing condo in Chicago's Gold Coast! FC STUDIO is a nationally recognized architectural design firm (fcstudioinc.com) with clients in commercial, hospitality and high-end residential.

RETREAT DESIGN Pottery Barn swivel chairs in a dark caramel leather contrast with the cool tones of the walls and windows in the great room; a Fabianne rug with mauve and orange accents from One Kings Lane completes the scene. ABODE AND BEYOND A Chicago couple worked with FC Studio to renovate their...

05/27/2021

Congrats to our client, fc STUDIO, for being featured by The Workshop Co-Op! Led by Julie Fisher and Rachel Crowl, fc STUDIO is a prominent, Chicago-based, full-service architectural design firm with commercial and residential projects across the country.

Commercial & tailor-made furniture + project consulting

08/19/2020

I may be a bit biased, but still think this podcast interview with my colleague at The Other Agency is spot on. An enlightening discussion of all things PR, including how important it is in today's remote-based, hyper-sensitive environment to be authentic and compelling in telling your story.

PR Talk interview about carving out your communications niche, the advantages of a seasoned team and ageism in the industry.

07/17/2020

Time for all Nicks to step up to the plate. Find your sweet spot and swing away; you may never have a better chance to hit one out of the park and win free ice cream for a year. Happy National Ice Cream Day (July 19)!

/PRNewswire/ -- Having a Nick name has never been sweeter. As part of its National Ice Cream Day celebration this Sunday, July 19, Swedish-style Nick's Ice...

06/09/2020

Fashion shows in the age of pandemics. With creative flair and precise use of computer aided design (CAD), one brilliant young designer finds herself at the forefront of an evolutionary breakthrough on how to effectively reach a target audience.

Anifa Mvuemba is using technology to turn the fashion industry on its head.

05/21/2020

"Grab & Go" -- the new buzz words for what used to pass as a leisurely stroll through the local mall. Are you ready to venture back?

Retailers that spent years trying to get customers to linger are reimagining their stores for a grab-and-go future to make shopping faster, easier and safer amid long-term shifts in consumer expectations and habits.

04/19/2020

Brands come and go. The Los Angeles Clippers got their start as the Buffalo Braves, an NBA franchise that paved the way for what later became known as Showtime. Eight years of magic in Buffalo before owners moved the team to the West Coast.

I grew up a Buffalo Braves fan and, to this very day, I cringe when I think of how my team was taken from Western New York and ended up in California as the Los Angeles Clippers. Now an NBA powerhouse, the Clippers donned retro Braves uniforms for their November 7th game against the Portland… Want...

03/25/2020

There's four quarters in football and a team must play them all well in order to win. That same analogy holds true for brands currently suffering from the spread of COVID-19. The Swoosh seems to be leading by following their 'Playbook' in China and the rest of Asia.

In an increasingly digital, inside world prompted by the global spread of COVID-19, Nike senior executives say the company has formulated a strategy out of its business experience with the pandemic in China. With 80 percent of its 7,000 owned and partner stores in China open again and the Asian mark...

03/18/2020

What's a $22 billion sports media market to do when all the games have gone silent? Roll out the marbles!

No sports? No problem . . . if ESPN embraces the curiosities lurking in its archives. Think baby racing, cheese rolling, and chess boxing.

03/17/2020

Where there's a need, there's a business opportunity. Per CNN Business, Impossible Foods continues to rake in big investment dollars. Their lofty goal: to replace all animal meat by 2035.

People have to eat, right? In spite of a worldwide pandemic caused by the coronavirus, there are some businesses that are thriving. Where's the beef, you ask? It's in the huge investments being made in a food trend that only continues to grow.