06/05/2023
.lviv
“You are only limited by your own imagination.”
– Harry Macklowe
In 2011 we had the privilege of winning the brand marketing account for what would be the tallest residential building in the Western Hemisphere. For 432 Park Avenue, developed by Macklowe Properties & CIM, we provided 360-degree marketing solutions encompassing sales gallery design, three marketing catalogues, apps, websites, CGI, photography, event production and a film that featured in a Paul Goldberger editorial in Vanity Fair which include the following:
“The climactic moment in the sales center comes when you see the mood-setting film, produced by the design agency DBOX, that shows images of luxury—think British country houses, private jets—that morph into images of 432 Park, all to the background music of Mama Cass singing ‘Dream a Little Dream of Me.’ Never has austerity seemed so alluringly posh, not to say decadent.”
We created the gold standard for marketing the ‘super-talls’ along Billionaires' Row. As Harry would put it, we are a “first.”
The building was designed by Rafael Viñoly, with interiors by Deborah Berke and a PH interior by our friend, Kelly Behun.
Publishing Guidelines: If you own or are affiliated with a company that provides rendering services you do not have permission to post DBOX work. Instagram aggregators that post architectural renderings or graphic design must write ‘Image by ’ in the 1st line. Instagram aggregators that post general architecture/interior design photography must write ‘Image by ’ immediately after architect/designer credit. The above should not be considered irrevocable permission to post DBOX IP. If you are one of our lovely clients, the crediting agreement is outlined in contract. And thank you, for without you, we wouldn’t be posting this work in the first place. For all other usages contact: [email protected]
