LawyersDigital.com

LawyersDigital.com We take advantage of social media, email, your law firm website SEO, and search engine marketing to

If you're using Google Analytics, how has it helped you improve your website?One of the most valuable free tools online ...
06/01/2022

If you're using Google Analytics, how has it helped you improve your website?
One of the most valuable free tools online for any small business owner, blogger, or a person developing their own ecommerce site is Google Analytics. This is not just one simple tool, but rather a way to understand the pattern of behavior for people visiting your site. This is essential for several reasons. The most obvious is that it allows you to learn how people are accessing your site, and then to develop a strategy to improve this access and to develop additional ways to drive traffic to your website.

If you're using Google Analytics, how has it helped you improve your website? One of the most valuable free tools online...
05/27/2022

If you're using Google Analytics, how has it helped you improve your website? One of the most valuable free tools online for any small business owner, blogger, or a person developing their own e-commerce site is Google Analytics. This is not just one simple tool, but rather a way to understand the pattern of behavior for people visiting your site. This is essential for several reasons. The most obvious is that it allows you to learn how people are accessing your site, and then to develop a strategy to improve this access and to develop additional ways to drive traffic to your website.

What exactly is storytelling from a marketing standpoint?If you're like many people, you might believe that marketing co...
05/25/2022

What exactly is storytelling from a marketing standpoint?
If you're like many people, you might believe that marketing comes down to selling. That may have been true in the past, but in today's digital world, it's a little more complicated than that.
Instead, storytelling in marketing has become much more effective. Most people don't like to be sold a product, but they do like to be told a good story. This story is precisely what makes your law firm unique and what differentiates it from the competition. In marketing, the best stories are often the simplest — but that doesn't mean they are easy to craft.

Do you ever take the speed of your website into consideration? To that end, it's important to regularly test the speed o...
05/13/2022

Do you ever take the speed of your website into consideration? To that end, it's important to regularly test the speed of your law firm's website and do whatever is needed to make sure it is running as smoothly and efficiently as possible. In many cases, the biggest issue with slow websites is the hosting service. Choosing the cheapest hosting package will likely lead to your website being hosted on the same server as hundreds of others. A dedicated server is much more likely to give you better loading speeds.

Every type of business needs to develop its own unique brand personality, including law firms. This is the personality y...
05/11/2022

Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What imagery do you use to present your firm? What types of slogans or mission statements do you put out?
Thinking carefully about your branding and developing your brand personality afford you the opportunity to better connect with your clients, both current and future. This greater connection leads to more referrals and more clients coming your way.

How can you make content marketing effective for law firms?The companies most successful at law firm content marketing k...
04/28/2022

How can you make content marketing effective for law firms?
The companies most successful at law firm content marketing know how to appeal to their target audience's interests, gently guiding them toward choosing their legal services. Although it's important for legal marketing campaigns to demonstrate a firm's quality, experience and dedication, the content should also focus primarily on addressing people's problems.

Email is always a challenging marketing medium. It's so tough to connect with your target audience without coming across...
04/28/2022

Email is always a challenging marketing medium. It's so tough to connect with your target audience without coming across as overly sales-oriented. It can feel very tempting to include your sales pitch in every space that you can, including the email subject. How do you think you can communicate with your audience without sounding salesy?

Law firms, like any other type of business, can get a lot out of social media if they understand how to properly use it ...
04/15/2022

Law firms, like any other type of business, can get a lot out of social media if they understand how to properly use it to connect with their target audience. Social media is an outstanding way to enhance your firm's brand, attract new clients and enhance the relationships you already have with existing clients. When your strategies are put in place, you can even allow your social media content to be published on autopilot. Many businesses have done this successfully and build their businesses through ads, email lists, and web traffic.

Have you ever had a client who just didn’t get why you do things a certain way with your law firm? Perhaps you ended up ...
04/11/2022

Have you ever had a client who just didn’t get why you do things a certain way with your law firm? Perhaps you ended up stuck in an awkward conversation with them while they asked lots of questions with a slight air of mistrust?

So how do you educate your clients? Our company can help you use your website and digital channels to improve the quality of information you give to your clients and help them better understand your processes so they will ultimately trust you more with their personal case matters.

“What is the difference between SEO and PPC?” These questions aren't complete without talking about organic and paid sea...
02/09/2022

“What is the difference between SEO and PPC?”

These questions aren't complete without talking about organic and paid search results. SEO helps your business earn more visibility in search results. It’s important to mention, however, that SEO only targets organic search results. In search results, many search engines include paid and organic search results.

A paid search result is an ad promoting a business and its services. That’s why searches with a purchase intent, tend to feature ads. Overall, pay-per-click (PPC) advertising offers many companies a new strategy for promoting.

While paid ads appear first in search results, it’s still valuable to earn a top spot in organic search results, which follow paid search results. That’s because paid ads aren’t free. When someone clicks on your ad, you pay for it.

In comparison, you pay nothing when a person clicks on your site in organic search results. Not to mention, 70% of clicked search results are organic. That means most users click on organic search results, rather than paid ones.

But, that doesn’t mean PPC advertising isn’t useful!

It’s an excellent digital advertising tool, as well as a strategy that supports SEO. You can use PPC, for example, to give your company immediate visibility in search results, which is helpful because SEO takes a few months to show results.

Tips on how to market you business:⏩Know your audience⏩Consider blogging⏩Invest in ads⏩Promote on social mediaWe are pas...
02/02/2022

Tips on how to market you business:

⏩Know your audience
⏩Consider blogging
⏩Invest in ads
⏩Promote on social media

We are passionate about marketing, but we understand if you'd rather focus your energy in other areas of the business.

Get in touch and chat with one of our account directors to see how Lawyers Digital can help grow your business in the marketing world.

Need help generating leads to your law firm? Learn how Funnel Boost can help bring in more consultations. Talk to more p...
01/31/2022

Need help generating leads to your law firm? Learn how Funnel Boost can help bring in more consultations. Talk to more people searching for your services. As covid continues into 2022, the need to be found online is much more urgent. We're well-versed with helping law firms compete in the digital space. Talk to us today!

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