The Experiential Group

Name: The Experiential Group
Address: New York, NY, US
Telephone: +16465354464

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The Experiential Group

TXG is an event marketing agency specializing in bringing brands to life in extraordinary ways

02/12/2026

For one day only, Daily Harvest invited guests to step into a one-of-a-kind experience featuring the brand’s first Wellness Fortune Teller, a specially trained soothsayer equipped with a Crystal Blender and a custom tarot deck. 🔮

Each reading explored the wellness fictions myths we have been served, followed by a smoothie and a simple truth to take home: fruits and vegetables are really all you need.

Passersby enjoyed product samples, exclusive discount codes, vibrant window displays of fresh produce, and personalized content captured from their visit.

Just real food and real conversations.

02/05/2026

Fans at iHeartRadio's ALTer EGO festival were treated to an exclusive backstage experience via the Capital One Soundcheck Party. From the moment they checked in, the energy of soundcheck was impossible to miss.

Designed to mirror the buzz of backstage before the lights go up, the space featured vintage speakers, road cases, and truss lighting. Guests stepped into the spotlight at a music-inspired photo moment with a center-stage mic and guitars, creating their own custom concert poster to take home.

Featuring a live performance and Q&A with Cage the Elephant, the experience gave Capital One cardholders the feeling of a VIP backstage treatment.

12/30/2025

As 2025 comes to a close, grateful doesn’t even begin to cover it. 🙏🏻

The partnership, collaboration, and trust of our clients made this year one to remember. From the biggest week in fashion, to bringing the UK’s most iconic tennis tournament to New Yorkers, to fixing frizz emergencies and connecting with beauty creators across the country, we showed up and showed out for our brand partners.

Here’s to building even more extraordinary experiences together in 2026. ✨

12/10/2025

Exciting news! 📣

Our Summer Serve Stunt with Aperol has been recognized as the Best Hybrid Guerilla Marketing Campaign at the 13th Annual BizBash Event Experience Awards.

We’re honored to be celebrated alongside such inspiring talent across the industry.

A huge thank-you to our incredible team and partners who made this activation possible. Here’s to continuing to break the boundaries of ordinary in 2026! 🧡

12/05/2025

We’re thrilled to announce that TXG’s activation for göt2b — the “Frizz Emergency Box” — earned Bronze at the 2025 Event Marketer Experience Design Awards for Best High-Tech Audience Interaction. Huge thanks to our team, partners, and everyone who made this experience possible! 🎉

11/26/2025

On a sunny November Saturday, we invited New Yorkers to put Living Proof’s Advanced Clean Dry Shampoo to the test.

Crowds lined up in Brooklyn to guess which twin had a dry-styling touch-up versus a fresh-washed look, earning free product just for playing along. And for anyone who wanted the full glow-up, our pro stylists were onsite delivering fresh, clean finishes… no shower required. ✨

11/25/2025

We’re starting the week on a high note 🙌

Both our Aperol Summer in the City Stunt and göt2b Frizz Emergency Box have been shortlisted for the BizBash Event Experience Awards!

Huge love to our team who brought these moments to life—and major congrats to all the finalists. Let’s keep creating the work that turns heads. ✨

10/30/2025

Another year, another epic with the Pabst Brewing crew 🙌

We turned our footprint in Chicago into our very own Pabst Corner Store — with samples from Pabst Blue Ribbon, GORILLA ENERGY, and St. Ides, tons of swag, sticker machines, and yeah… a mechanical pickle from Grillo's Pickles 🥒💥

Can’t wait to do it again next year!

10/17/2025

During the biggest week in fashion and beauty, we partnered with United Entertainment Group to take the TRESemmé salon experience to new heights.

The two-story takeover invited guests to “GTF Out of Bed” and embrace the glam with a professional styling salon and content studio designed for self-expression.

Experience highlights included:
- Interactive product vanity trial stations
- “Backstage to after-party” photo moments inspired by off-duty models
- Custom-branded cocktails and styling comb engravings
- VIP salon, DJ, and bar experience for creators and talent

Together we created an immersive brand moment that brought the energy of the city's most stylish week to life! ✨

09/30/2025

We’re proud to share that our Founder, Frank Moran, has been named one of the 2025 BizBash Power Players!

BizBash recognizes those who are shaping the future of sports marketing and experiential events, teams who are constantly raising the bar and creating impactful work.

If you’re looking for a partner who can help you stand out in a crowded marketplace and connect with audiences in unforgettable ways, let’s talk!

🔗 2025 BizBash Power Players article linked in our bio

08/21/2025

🚨 Frizz Emergency?! We’ve got you covered! We teamed up with göt2b to create the world’s first humidity-powered Emergency Box.

How it worked:
🌡️ A built-in meter tracked outdoor humidity levels
🔑 At 60%+ humidity the machine “unlocked” automatically
🌀 Guests selected their curl type and received their frizz-fighting product on the spot

Beyond the pop-up, we created custom Emergency Frizz Kit influencer mailers, complete with faux glass that had to be “broken” in order to get the Curled product inside.

Address

New York, NY

Telephone

+16465354464

Website

http://www.theexperientialgroup.com/

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