The Experiential Group

Name: The Experiential Group
Address: New York, NY, US
Telephone: +16465354464

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The Experiential Group

TXG is an event marketing agency specializing in bringing brands to life in extraordinary ways

07/29/2026

Choose your own matchday adventure with the Premier League at FFNYC 🗽 🦁 🏆

We showed Fanatics Fest attendees where they can watch all their favorite players post-World Cup. From the moment guests walked through the glowing archway, every corner of our booth offered something new: snap a photo with the official Trophy, discover your club with the Find Your Match quiz, test your skills on the pitch, step into the Commentator Booth to become a sportscaster, design a custom ball with Adobe Firefly, enjoy a Guinness topped with branded foam art, score a trading card pack from Topps, and personalize your merch to take home.

One footprint. Endless ways to fall for the game.

07/22/2026

Team Brinity Alert! 🌴💕

TXG partnered with FanDuel Casino to bring the Love Island USA Season 8 Finale to Asbury Park, transforming a waterfront hotel into an immersive Villa-inspired celebration.

Guests enjoyed interactive activations, custom photo opportunities, meet & greets with former cast, exciting giveaways, and a high-energy finale viewing experience surrounded by fellow fans. The highlight of the night? One lucky attendee walked away with an incredible $100,000 prize.

07/09/2026

Opening day at the Wimbledon Court Invitational in Central Park did not disappoint! 🎾

TXG brought Centre Court energy straight from SW19 to Central Park. And on day one of the Wimbledon Court Invitational, tennis royalty put it to the test.

Legends James Blake and Caroline Wozniacki claimed victory over Andre Agassi and Genie Bouchard in a mixed doubles exhibition match filled with competitive rallies and great banter.

Hundreds of fans came out to watch, filling the grandstands, standing-room areas, and even the Central Park overlook. Thank you to everyone who joined us for opening day of The Wimbledon Court in Central Park!

06/16/2026

First booth. One unforgettable debut. 🪮✨

For UNITE Hair's first-ever appearance at the Ulta Field Leadership Conference and Beauty World Show, we created an experience that brought the brand story to life from start to finish.

Guests snapped photos with the hero product - an oversized 7 SECONDS Detangler installation, explored the UNITE brand history through an interactive product wall, and personalized combs before heading home with a full-size product.

Nearly 8,000 takeaways and a debut that left a powerful first impression. 💙

06/12/2026

Football culture, officially unlocked. 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽

Trophy pics. Competitive leaderboards. Pints of Guinness. Immersive stadium experience.

We brought Premier League fandom to life at Cosm in LA, inviting guests to step onto the pitch and view five live matches in one iconic setting.

This is what experiential marketing is all about. Creating real moments for real fans.

06/10/2026

Happy National Iced Tea Day! ☀️

To celebrate, we partnered with Pure Leaf to take over a drawbridge and turn the wait into a moment worth having.

Every time the bridge had to rise for a passing boat, traffic stopped — and instead of just sitting in their cars, drivers got to step out, relax in an umbrella shaded lounge, and enjoy a crisp Pure Leaf iced tea on the house.

A much-deserved and unexpected break in the middle of the commute. ❤️

05/14/2026

What if the store came to you? That’s exactly what we built for göt2b. 🚚

Designed to bring the “on-the-go styling” of the new göt2b glued wax stick to life in a tangible way, the Non-Stop Store delivered the brand’s bold attitude straight to the streets — letting people style, move, and keep going.

The activation let invited guests step inside the vehicle to test the product firsthand, while anyone who spotted the truck on the road could scan the QR code on the side and get free product shipped directly to their home.

From oversized product and vibrant branding moments to a fully mobile experience built to meet people where they are, every detail was designed to feel bold yet sleek,, and unapologetically göt2b.

Because göt2b empowers every version of you, in every moment of the day.

Best job in the world ✨

Address

New York, NY

Telephone

+16465354464

Website

http://www.theexperientialgroup.com/

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