The Experiential Group

Name: The Experiential Group
Address: New York, NY, US
Telephone: +16465354464

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The Experiential Group

TXG is an event marketing agency specializing in bringing brands to life in extraordinary ways

06/10/2026

Happy National Iced Tea Day! ☀️

To celebrate, we partnered with Pure Leaf to take over a drawbridge and turn the wait into a moment worth having.

Every time the bridge had to rise for a passing boat, traffic stopped — and instead of just sitting in their cars, drivers got to step out, relax in an umbrella shaded lounge, and enjoy a crisp Pure Leaf iced tea on the house.

A much-deserved and unexpected break in the middle of the commute. ❤️

05/14/2026

What if the store came to you? That’s exactly what we built for göt2b. 🚚

Designed to bring the “on-the-go styling” of the new göt2b glued wax stick to life in a tangible way, the Non-Stop Store delivered the brand’s bold attitude straight to the streets — letting people style, move, and keep going.

The activation let invited guests step inside the vehicle to test the product firsthand, while anyone who spotted the truck on the road could scan the QR code on the side and get free product shipped directly to their home.

From oversized product and vibrant branding moments to a fully mobile experience built to meet people where they are, every detail was designed to feel bold yet sleek,, and unapologetically göt2b.

Because göt2b empowers every version of you, in every moment of the day.

Best job in the world ✨

04/06/2026

We partnered with Living Proof to tell the story of how their Style Refresh Mist gives you time back in your day, brought to life through the Time Bank: a salon-inspired pop-up.

Guests logged their typical wash day time, experienced a timed refresh appointment using the product, and received their calculated results from the Time Teller, showing exactly how much time they could save when incorporating this innovative product into their routine.

Built to highlight the emotional payoff of time back through tangible results, the experience was engagement-driving and memorable. Saving minutes, one refresh at a time.

02/12/2026

For one day only, Daily Harvest invited guests to step into a one-of-a-kind experience featuring the brand’s first Wellness Fortune Teller, a specially trained soothsayer equipped with a Crystal Blender and a custom tarot deck. 🔮

Each reading explored the wellness fictions myths we have been served, followed by a smoothie and a simple truth to take home: fruits and vegetables are really all you need.

Passersby enjoyed product samples, exclusive discount codes, vibrant window displays of fresh produce, and personalized content captured from their visit.

Just real food and real conversations.

02/05/2026

Fans at iHeartRadio's ALTer EGO festival were treated to an exclusive backstage experience via the Capital One Soundcheck Party. From the moment they checked in, the energy of soundcheck was impossible to miss.

Designed to mirror the buzz of backstage before the lights go up, the space featured vintage speakers, road cases, and truss lighting. Guests stepped into the spotlight at a music-inspired photo moment with a center-stage mic and guitars, creating their own custom concert poster to take home.

Featuring a live performance and Q&A with Cage the Elephant, the experience gave Capital One cardholders the feeling of a VIP backstage treatment.

12/30/2025

As 2025 comes to a close, grateful doesn’t even begin to cover it. 🙏🏻

The partnership, collaboration, and trust of our clients made this year one to remember. From the biggest week in fashion, to bringing the UK’s most iconic tennis tournament to New Yorkers, to fixing frizz emergencies and connecting with beauty creators across the country, we showed up and showed out for our brand partners.

Here’s to building even more extraordinary experiences together in 2026. ✨

12/10/2025

Exciting news! 📣

Our Summer Serve Stunt with Aperol has been recognized as the Best Hybrid Guerilla Marketing Campaign at the 13th Annual BizBash Event Experience Awards.

We’re honored to be celebrated alongside such inspiring talent across the industry.

A huge thank-you to our incredible team and partners who made this activation possible. Here’s to continuing to break the boundaries of ordinary in 2026! 🧡

12/05/2025

We’re thrilled to announce that TXG’s activation for göt2b — the “Frizz Emergency Box” — earned Bronze at the 2025 Event Marketer Experience Design Awards for Best High-Tech Audience Interaction. Huge thanks to our team, partners, and everyone who made this experience possible! 🎉

11/26/2025

On a sunny November Saturday, we invited New Yorkers to put Living Proof’s Advanced Clean Dry Shampoo to the test.

Crowds lined up in Brooklyn to guess which twin had a dry-styling touch-up versus a fresh-washed look, earning free product just for playing along. And for anyone who wanted the full glow-up, our pro stylists were onsite delivering fresh, clean finishes… no shower required. ✨

11/25/2025

We’re starting the week on a high note 🙌

Both our Aperol Summer in the City Stunt and göt2b Frizz Emergency Box have been shortlisted for the BizBash Event Experience Awards!

Huge love to our team who brought these moments to life—and major congrats to all the finalists. Let’s keep creating the work that turns heads. ✨

Address

New York, NY

Telephone

+16465354464

Website

http://www.theexperientialgroup.com/

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