11/06/2026
This is not about more followers or more streams. It's about real fans who actually support you. Less buzz, more bond. In this episode with Cassandra Kubinski, we get into how buzz marketing distracts artists from their true north.
It starts by feeding the ego, the antithesis of that inner voice that trusts the crazy dream. You can buy the ads, watch the likes and follows roll in, and wake up every day like an addict checking what signals came in overnight.
And here's the thing: everyone can tell. If I'm looking at someone as a possible collaborator and they've got 10,000 YouTube views and 2 comments, I know those aren't real views. No judgment (maybe it's part of a bigger momentum strategy), but I'm not looking at them as a partner who can actually drive 10,000 streams, because I know they can just buy 10,000 streams.
If you want to do the buzzy stuff, do it. Just don't stop there, because if you do, you're shortchanging yourself. The worst part is that you suffer, waking up knowing you don't have real connections. Three real fans you can actually talk to will always beat 300 likes from bots and closed accounts. That's the part that's fulfilling on a human level.
🎧 Listen to the full episode at https://youtu.be/BAFP_p10H9A?si=Iu_tfZBifbn36ceO.
Would you rather have 3 real fans or 3,000 followers who never engage?
