S'Well The Agency

Campaigns led by content creation trailblazers, Kim Marshall and Darlene Fiske, will strategically position wellness products and services through informed storytelling via multi-channel platforms, data driven outreach and influencer vetting. Grounded in PR and branding, the new agency’s work will ensure that their wellness-oriented clients have a presence in the ever-shifting media and consumer communication landscape.

With long-established lifestyle agencies of their own – The Marshall Plan and The Fiske Group – still busy serving clients, why launch a subsidiary company to specialize in wellness? The answer: passion and potential. Not only do they both share a passion for healthy living – Marshall as an avid hiker and environmentalist (who’s also never met a stranger) and Fiske as a runner and Korean Scrub Ju**ie (who’s also a shoe monger), and both as spa lovers – but they are also responding to an obvious need in the marketplace.

According to Susie Ellis, the CEO of the Global Wellness Summit (GWS) and the Global Wellness Institute (GWI), “Every industry wants a piece of the wellness pie, from spas and hotels to robots and hi-tech gadgets. Our research shows that the growth trajectory of the wellness industry appears unstoppable.”

This ever-widening field includes: mindfulness apps, activity trackers, athleisure fashion, sleep tracking beds, juice cleanses, clean makeup, and so much more. In fact, GWI breaks the Global Wellness Economy into a range of categories including: Beauty & Anti-Aging, Wellness Tourism, Fitness & Mind Body, Healthy Eating, Nutrition & Weight Loss, the Spa Industry, Preventive & Personalized Medicine, Workplace Wellness, Wellness Real Estate and more. And they each need their story told in a way that sets them apart from the competition.

Having joined forces to launch Turnberry Isle Miami’s new âme Spa & Wellness Collective in 2017, Marshall & Fiske’s new S’Well PR’s debut client will be Blu Spas Inc, a spa design company which was recognized as one of Hospitality Design magazine’s Top 19 Innovators in the World.

“This is a no brainer,” explains Tammy Pahel, a consultant who has opened 14 different spas around the country over the past 25 years. “I worked with both Kim and Darlene in launching a complex new spa concept at Turnberry Isle Miami Resort last year, and as I tell all my clients, without experts like them to craft your product’s story and tell it to the right people, you simply won’t see your wellness product reach its full potential.”

The agency’s services will include:

· Strategic Visioning Sessions – Dynamic exercises that uncover your Unique Selling Points; get key stakeholder buy-in and Create a Road Map for Success.

· Creative Storytelling – Applying industry insights to the Zeitgeist to Communicate Brand Values

· Public Relations – Press Kit Development, Reputation Management & Media Placement

· Media Visits – Curating Group & Individual Itineraries to Connect Media to Your Brand

· Influencer Immersion – Vetting Micro & Macro Influencers; Organizing Individual and Group Events

· Social Media Consulting – Creating Compelling and Sharable Content

· Product Launches – Creating Memorable, Sharable and High Impact Consumer Introductions

& Product Sampling through Events and Activations

S’Well Public Relations will have offices in Los Angeles, Austin and New York and serve a range of clients from around the world. Kim Marshall will lead the team as President and be in charge of new client acquisitions, business development, strategic positioning and brand development. Darlene Fiske will support in the Vice President role via reputation management, content generation, media placement, and storyline creation.

For more information or to inquire about services, contact [email protected].

About Kim Marshall

📷Having worked at the iconic spas such as: La Costa, The Golden Door and Rancho La Puerta, Marshall went on to launch the first resort spa in Hawaii as well as the landmark Grand Wailea Resort & Spa on Maui. As an early Board Member the International Spa Association, Marshall is unique in being the first PR professional to define the idea of proactive wellness to the media as it exploded in the early 90’s. A founding Ambassador of Global Wellness Day, Marshall spent four years as a Board Member of the Green Spa Network, has acted as an advisor to the Global Wellness Institute and currently is part of GWI’s Beauty to Wellness Initiative. She also launched the annual ISPA Media events that continue two decades later. A popular speaker and moderator at industry events, Marshall established The Marshall Plan in 1995. Since then she has worked with a wide range of physicians, authors, fitness experts, chefs and a range of hotel brands like MGM Mirage, Ritz Carlton, Hyatt, Starwood, Hilton and Marriott as well as destinations from Baden Baden to Bora Bora.

About Darlene Fiske

📷Darlene Fiske grew up in the spa industry at Lake Austin Spa Resort, an award-winning destination spa, where she completed her 10-year career there as Director of Sales & Marketing and transitioned into opening her own PR firm, The Fiske Group, which she has owned for more than a decade. Working on-site for one of the top destination spas in the world, she oversaw the marketing efforts targeting the elusive top one percent and was responsible for obtaining the highest nightly room rates in the state of Texas. She has served on the marketing task force for the International Spa Association, is currently on the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences and has written for a variety of publications including FathomAway, Organic Spa, Spa Opportunities and Forbes. Respected by the country’s top media professionals, Fiske’s clients have been named the best in the world by leading travel publications and she has been referred to as the “Unicorn PR Gal” by the press.

www.swellpublicrelations.com