AREA 17

Name: AREA 17
Address: New York, NY, US
Telephone: +16462777117
Price range: $$

AREA 17 is a brand, experience, and technology company with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated.

AREA 17 is a digital product agency with studios in Paris and New York. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated. We plan, create and grow digital products. We help our clients succeed by delivering products that improve life, work and play. We specialize in responsive websites and mobile apps for content, comm

unity, commerce and culture. We take an interdisciplinary approach to problem-solving and place a strong emphasis on craft in every detail from design to code. Our capabilities:

01 Product strategy
02 Visual identity
03 User experience design
04 Web & mobile engineering
05 Analytics & optimization

Our approach:

Close partnerships are crucial to success. We join forces with our clients to truly grasp their present-day needs and future ambitions. Together we collaborate in a process of iterative design, rapid development and ongoing optimization.

05/22/2026

The rules of creativity are changing.

And on May 28th, we’re talking about it live with ✨

AREA 17 partnered with Freepik on their transformation into — building a new brand for a new era of AI creativity.

Join us for a live conversation with Martin Leblanc, CXO at Magnific, where we’ll explore:
→ Building a brand in the AI era
→ The creative strategy behind Magnific
→ How AI is reshaping branding, marketing, and design
→ The new rules of creativity

The panel will feature:
Martin Leblanc — CXO at Magnific
Thomas Squire — Group Design Director at AREA 17
David Galar — Motion Designer at @ Thru
Moderated by Jassica Bouvier — Senior Strategy Director at AREA 17

📅 Thursday, May 28
⏰ 6PM CET
💬 Live Q&A

🔗 Register via the link in bio

04/28/2026

Colorway is a collective built by our team members in New York that celebrates and brings together diversity across the design world. Designed as a space for people in and beyond the agency world to connect, build relationships, and exchange ideas across disciplines.

Last week, in celebration of Arab Heritage Month, we opened up our New York Clubhouse to host an event exploring the cultural history of the ‘oud’—a classical West Asian instrument often considered the ancestor of the lute.

The night featured live music, thoughtful conversations, and a curated refreshment menu inspired by the regions where the ‘oud’ shapes musical tradition.

03/09/2026

What inspires you in your craft?

Some women of AREA 17 share what drives them to do what they do everyday ☺️

03/04/2026

Most companies agree that ethics matter. But very few know how to make it real inside an organization.

Join us on Wednesday, March 11th at 6pm CET for an online panel on AI and ethics. Our founder and CEO George Eid will moderate a conversation with leaders working at the intersection of safety, misinformation, model governance, and human-centered design to unpack how to turn ethical commitments into decisions that build trust.

What we’ll cover:
- How do you translate values into product decisions?
- What are the operational models that actually work?
- What does ethical AI look like at scale, not as a department or principle, but as a system embedded across an organization?

If you’re building or integrating AI and wondering how ethics becomes operational rather than performative, this discussion is for you.

Register at the link in bio.

02/24/2026

How do you design a museum experience before it opens its doors and make sure it grows with the institution over time?

AREA 17 partnered with the to design and build a foundational digital platform ahead of its opening in Los Angeles this September.

Conceived as an evolving presence, the site welcomes audiences into narrative art through immersive imagery, flowing motion, and a flexible system built for every phase: pre-launch, opening, and beyond.

Dive into the experience: lucasmuseum.org
Visual identity by

01/27/2026

Looking back at some collaborations and projects from 2016. 👀

#2016

10/17/2025

AREA 17 is hiring in our Operations team in Paris and New York🌱

Operations is not just how we run the business—it’s how we enable our teams to thrive and deliver their best work. Our Operations team sets the financial, people, and systems standards that sustain our studios and make long-term client partnerships possible.

Explore the open roles and apply now at the links in our bio 🔗

09/04/2025

Fondateur et CEO George Eid sera au Centre Pompidou le mardi prochain, pour une conférence gratuite et accessible à tous 👀

Cet été, nous vous faisions découvrir Principles Over Pixels : une série documentaire retraçant l’histoire d’AREA 17 (pop.area17.com).

Le 9 septembre, George Eid, notre fondateur et CEO, portera cette histoire sur la scène du , dans le cadre de la 56ème cérémonie du . L’occasion pour lui de revenir sur les principes qui guident AREA 17 depuis 22 ans désormais, qu’ils soient créatifs ou éthiques.

📅 Mardi 9 septembre
⌛ 15h30 – 16h00
📍 Centre Pompidou
🆓 Gratuit, aucune inscription nécéssaire

Au programme de la journée : deux expositions, six conférences, et l’opportunité de rencontrer d’autres talents créatifs. Cet événement sera le dernier avant la fermeture du musée pour cinq ans !

Nous vous invitons donc à vous joindre à nous, et à venir célébrer les métiers de la création qui façonnent notre culture visuelle et notre avenir collectif.

Aucune inscription n’est nécessaire. Nous vous conseillons d’arriver en avance afin de vous assurer une place.

08/26/2025

Bringing a neighborhood of art, online: new work for

Founded as a “neighborhood museum,” The Menil Collection fosters direct encounter with art in spaces that seamlessly integrate with the surrounding residential community.

We partnered with the museum to redesign their digital experience, ensuring users have a clear understanding of the breadth and depth of the campus and bringing the unique story of each of their galleries to life.

Explore the new website: menil.org/
Discover more about the collaboration at the link in our bio 🔗

Address

New York, NY

Telephone

+16462777117

Website

https://area17.com/

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