Claire Stoddard Associates

04/20/2021

Tuesday Content Tip of the Week -- Ways to Build Brand Loyalty

Strategy 5: Spend Quality Time With Your Brand

Of course you’re going to spend time marketing your brand. But it is equally important to understand your brand DNA – what it is that differentiates you in the marketplace and the visceral perception of your brand among your target market?

How Can You Juice Up Your Brand?

One of the strategies for strengthening a brand is to go back to your core values.

What do you stand for?
What is the ultimate quality that you want to deliver? How should the customer feel after every interaction?

Disney is absolutely brilliant at this. They have a published list of core values that they use to train every employee.

These core values are so imbued into their culture that every employee knows exactly what to do in every situation – from an ice cream scoop falling off a child’s cone in a park to the care they give to every piece of dialogue uttered by every animated character.

Brand loyalty is no accident. It takes a great deal of strategic thought and follow-up. It is a combination of impeccable customer experience, innovation, and responsiveness.

If you are looking for a professional (and loyal) copywriter for your business or website feel free to connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency

04/13/2021

Tuesday Content Tip of the Week -- Ways to Build Brand Loyalty

Strategy 4: Be Responsive

A mid-sized law firm in the Midwest had a policy that a partner returned every phone call within 24 hours – no matter what.

This level of responsiveness was so engrained into their culture that they didn’t even think about it.

However, one very smart marketing executive realized how unusual this level of responsiveness was and created an ad campaign around it. The company even arranged that their phones be answered 24/7 and a partner was always on call.

The result? Increased new business, which generated additional revenue.

How Can You Juice Up Your Responsiveness?

Companies that want to juice up brand loyalty don’t have to go too much further than this one.

Do you return customer calls the same day?
Is every problem dealt with quickly and decisively?
Are you ahead of what your customers want and try to provide those things without being asked? If so, you are probably ahead of most of your competitors!

If you are looking for a professional copywriter for your business or website feel free to connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency

04/08/2021

Hello. Hope you are staying well and safe during these extraordinary times.

Have you ever suffered from when creating written content?

As a gift to you, I have inserted a link below to my free e-books and guides.

These are tips that have helped me build my clients' -- and my own -- businesses.

Click here: https://clairestoddard.com/free-stuff/

As a B2B digital copywriter who specializes in writing THE WORDS THAT SELL, I have helped hundreds of companies boost sales by creating persuasive websites, landing pages, events materials, sales letters, white papers, articles, and more.

If you would like to learn more about how I can help you, please feel comfortable reaching out to me at (917) 670-3554 or www.clairestoddard.com.

No obligation, of course.

Take care, and I hope to support you someday soon.

Warmly,
Claire Stoddard
B2B Digital Copywriter

Free Stuff These are tips that have helped me build my clients’ – and my own – businesses. Click to download. DON’T WAIT. CLICK NOW FOR FREE CONSULTATION 917-670-3554 [email protected]

04/06/2021

Tuesday Content Tip of the Week -- Ways to Build Brand Loyalty

Strategy 3: Reward Loyalty With Loyalty

I work out three times a week with a personal trainer.
It’s not just that he helps me build up my strength. What I really love about him is his point of view when it comes to the people he works with. For one thing, he puts his most loyal customers first. Notice I said most loyal – not his most profitable clients, but those who have been with him the longest and love him the most.

What is the result for him?
He has a core group of raving fans, who sing his praises to all their friends and have helped him expand his business.

How Can You Juice Up Your Loyalty Program?

Take a look at the customers who have been with you the longest. Why are they so loyal? Are there ways that you can tie the bonds even tighter? Most of all, don’t take them for granted!

Loyal customers get deeply and emotionally involved with your brand. And they spread the word.

If you are looking for a professional copywriter for your business or website feel free to connect with us at www.clairestoddard.com or call Claire Stoddard Associates - 917-670-3554 - A Boutique Messaging & Strategic Marketing Agency

04/01/2021

Do You Know The First Thing to Do When Creating A Website?

Readable … Navigable … Remarkable

That’s what every website must be to grab – and keep attention.

If you think your website has become outdated, doesn’t reflect your current business, or is just BORING, and you really want to revise or start over, you’re in luck. I write TONS of website copy, and I love to pass on some of the things I’ve learned to my readers.

I have a whole process that I take my wonderful clients through before getting started.

There is one thing, however, that I insist on before I begin writing and that is to ESTABLISH SMART GOALS.

What is a SMART GOAL? This is an acronym for the 5 elements of successful goal-setting, which are:

1. SPECIFIC – that is well-defined and focused – e.g., increase leads among millennials in the northeast

2. It should have a MEASURABLE outcome. You might say a 5% increase in leads among millennials in the northeast.

3. ACHIEVABLE – in other words it should be realistic, not an outlandish dream – like 50% increase in leads among millennials in the northeast in a month.

4. It needs to be RELEVANT to the current business climate – so while you might want to have your best year ever, if a recession is looming, and a couple of new competitors have moved into the market, this might not be realistic

5. TIME-BASED. The reality is things don’t get done and goals don’t get attained unless you put them in a time frame and establish a deadline.

So whether you have a bunch of employees or are an awesome powerhouse of one, your business success depends on your ability to set and achieve goals.

Put your website – and your business – on the fast-track by applying the principles of SMART goal setting.

And if you would like to move even faster and smarter, call me for a free consultation and I’ll share some more tips. 917-670-3554 or www.clairestoddard.com

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency

03/30/2021

Tuesday Content Tip of the Week -- Ways to Build Brand Loyalty

Strategy 2: Surprise and Innovate

There are some companies that just never stop inventing. OK, it can be a little annoying because you never feel you are keeping up. But how many people just have to have that next generation iPhone?

How Can You Juice Up Your Innovation?

Never be satisfied. Even if your customers seem content, always be watching for that next innovation that you could install, or a new way to solve a problem. Then let everybody know about it – with enthusiasm.

If you are looking for a professional copywriter for your business or website? Feel free to connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency -

03/29/2021

Hello!

As Chair of the Morris County Chamber of Commerce, Business Development committee, I want to personally invite you to our April 1 meeting:

TELL YOUR BRAND STORY – PERSUADE YOUR AUDIENCE

An emotional, spell-binding story cuts through noise in the marketplace like nobody’s business. A personal brand story can gain the trust of prospective clients and lead to new business, particularly insofar as it represents your company values.

Keynote Speaker:
This month we are delighted that Adam Blecker, President of Seniors In Place and New Jersey State Chair of Home Care Association of America, will share a riveting case study of how his personal story built a thriving business. There will be time for those in attendance to share their own stories.

Leads and Needs: Everybody will have 30 seconds to describe their businesses and/or ideal client. If you have pivoted your business model, have a new service, or need an introduction to a company – this is a great opportunity to reach out to a professional and well-connected community. We will do our best to match everybody with a need to a potential lead.

Regularly attending committee meetings can be game-changers. We're results-driven, collaborative, supportive, and fun. Most importantly, we bring you the best of the best in speakers that help you grow your businesses.

MCCC Business Development
Thursday, April 1, 2021, from 8:00 – 9:30 am

Register here: https://web.morrischamber.org//events/Business-Development-Forum-5458/details

BUSINESS DEVELOPMENT AGENDA

Claire Stoddard, Chair Sean Flannery, Vice Chair

WE HOPE YOU’LL ATTEND ON APRIL 1 @ 8 AM.

03/26/2021

5 Things to Look For When Hiring a Copywriter

The heart and soul of marketing is the sales copy.

Writing compelling, congruent, persuasive sales copy is a skill, hard-earned over time.

“Great copywriting gets readers focused on the message, and then deftly carries them along on an emotional journey – cleverly disguised
as the presentation of facts – until it delivers them at the choice point (to buy, or not to buy), ready to make a commitment.”
-Entrepreneur Magazine

When it comes to great copywriting, it is better to hire a professional copywriter – unless you think you have the time, energy, and flair to give it a try yourself.

The question is, who do you hire and how do you know it will be a good fit and you’ll get your money’s worth?

So let’s cut to the chase.

Here are 5 top things you should look for – and some of this might surprise you.

1) A great copywriter needs to have stellar SALES writing skills.

2) They need to know how to write with a marketing twist.
This is different than writing books, or articles, or white papers.
Sales copywriting, sometimes called direct response copywriting, is a very specific specialty. You need to determine if the copywriter you’re considering has a marketing and sales orientation.

3) A great copywriter needs to have excellent RESEARCH skills.
They must be able to write with EMPATHY – to really be able to speak to the emotions of your buyer and demonstrate an understanding of the user experience.

4) They need to be able to create something NEW and IMPACTFUL, even if it’s old news.

5) Most of all, copywriters tell stories – your story, which requires CREATIVE MINDS and the ability to spin a narrative – even for the most technical business.

If your small business is in need of a copywriter, schedule a 15-minute CLAIREty CALL with me?

Get a free estimate on your copywriting project.
No obligation, of course.

Connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard - A Boutique Messaging & Strategic Marketing Agency

03/23/2021

Tuesday Content Tip of the Week -- Ways to Build Brand Loyalty

Strategy 1: Create An Amazing Customer Experience

Starbucks and Apple. What do they have in common? They are both brands built upon customer experience. Their founders understood their customers and created experiences that fed into their customers’ emotional needs.

How Can You Juice Up Your Customer Experience?

Is Starbucks really the best coffee in the world?
Is Apple really that much better than Microsoft or Android? Many people would say no. But how fun is it to walk into a store and order your coffee exactly the way you want it? Or walk up to a counter and get to talk to a computer genius, who supposedly can solve your tech problems.

How often do you get to do that in life?

Companies should aim to deliver that same kind of customer experience in every aspect of customer interaction by:

Doting upon their customers and providing unexpectedly remarkable customer care

Embedding this attitude into their corporate culture so that everybody – from sales assistant to receptionist – focuses on delivering remarkable customer experience

If you are looking for a professional copywriter for your business or website? Feel free to connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency

03/19/2021

Are you a Skimmer or a Cliff Diver?
I often help customers build a Brand Plan for Success.

Essentially this is a detailed plan that states where you’re going, how you’re going to get there, and the metrics to determine if you’re successful.

So that you can build your own Brand Plan, here are the TEN ESSENTIALS:

1. Get Feedback From Customers
This may require a customer survey or at the very least a number of client lunches. But the main thing is to find out what your client wants – not what you want to provide.
2. Focus on A Main Customer Problem
Once you know what your customers want, choose the problem or problems you are best equipped to solve and build your brand around it.
3. Follow Trends Keep on top of trends, both for your own industry and other allied
industries. Track on social media or wherever people within your industry go for information.
4. Know Your Brand Differentiator
This is the core of your business. What is it that you offer or do that makes people want to buy from you rather than a comparable service from your competitor?
5. Know Where Customers Go for Information
Do they rely on social media, or prefer to frequent trade shows? Is there a popular LinkedIn group(s)? Wherever your customers gather, be sure to be there offering information, education, and forging relationships.
6. Identify Words that Customers Want to Hear Then use those words in your marketing messages.
Social media is a great place to listen for consumer language.
7. Set Priorities Create a timetable and stick to it.
8. Schedule Resources
Once you have identified all the key elements of your Plan, check to make sure that you have the resources to implement it. If you don’t, consider outsourcing some of the responsibilities.
9. Establish Metrics and Track Them This includes increased leads, sales, and/or revenue.
10. Review. Tweak. Repeat
Once you have your structured Brand Plan, follow it, track your success, and tweak where needed.

For more info connect with us at www.clairestoddard.com or call 917-670-3554

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency.

03/17/2021

All of us at Claire Stoddard Associates wish you and yours a very Happy St. Patrick's Day.

www.clairestoddard.com

03/16/2021

Tuesday Content Tip of the Week -- I Trust You

Question: How do you attain the exalted position of trusted advisor and preferred service provider?

Answer: Regularly and consistently create compelling, information-rich content; e.g., articles, blogs, presentations that:

Clearly demonstrate your expertise
Add significant value and knowledge to your reader
Encourage sharing of content
Leave an indelible impression that you are an authority in your field
And then send them to your entire list and post them on your website, social media pages and groups.

You will be amazed how quickly your reputation is enhanced.

Are looking for a professional copywriter for your business or website?

Feel free to connect with us at www.clairestoddard.com or call 917-670-3554 today!

Claire Stoddard Associates - A Boutique Messaging & Strategic Marketing Agency