IPNY

IPNY IPNY, formerly Interplanetary, is a brand positioning and messaging company that grows your business creatively and measurably.

IPNY is about what smart messaging should be: persuasion leading to conversion and loyalty, regardless of the media channel.

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like PBS...
06/14/2025

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like PBS Thirteen, the nation’s most watched public television station. Thank you to them and to our many other clients, past and present. Future clients, please contact Tom Steadman, Managing Director: 212-488-7474 or [email protected]

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like Leu...
06/13/2025

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like Leukemia & Lymphoma Society, which funds notable discoveries in curing blood cancers. Thank you to them and to our many other clients, past and present. Future clients, please contact Tom Steadman, Managing Director: 212-488-7474 or [email protected]

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like Dan...
06/13/2025

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like Dana-Farber Cancer Institute, one of the world’s leading cancer research and treatment centers. Thank you to them and to our many other clients, past and present. Future clients, please contact Tom Steadman, Managing Director: 212-488-7474 or [email protected]

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like Cit...
06/12/2025

Since 2012, IPNY has brought attention and transformative results to brands that improve people’s lives. Brands like City of Hope, a visionary leader in the world’s fight against cancer. Thank you to them and to our many other clients, past and present. Future clients, please contact Tom Steadman, Managing Director: 212-488-7474 or [email protected]

Giving Tuesday has become an annual worldwide celebration of generosity. Giving your time, your money or your collaborat...
12/03/2024

Giving Tuesday has become an annual worldwide celebration of generosity. Giving your time, your money or your collaboration are some of the most powerful ways to improve our future. For your consideration, here are two organizations we work with. Each has an incalculable positive effect on people’s lives:

Dana-Farber Cancer Institute / The Jimmy Fund - Donate now ➡️ https://bit.ly/4g3kwu3
The Myelodysplastic Syndromes Foundation - Donate now ➡️ https://bit.ly/415gtJq

Dana-Farber Cancer Institute and Brigham and Women’s Hospital, in collaboration with IPNY, has won the “Use of Hospital ...
10/23/2024

Dana-Farber Cancer Institute and Brigham and Women’s Hospital, in collaboration with IPNY, has won the “Use of Hospital or Healthcare Services Marketing” category of the 2024 MM+M Awards. For 21 years this prestigious show has celebrated outstanding creativity and effectiveness in healthcare marketing and communications.

“It is incredibly rewarding to support a partner who is transforming how they communicate with patients, leading to positive behavioral changes and ultimately enhancing patient lives,” said Andy Semons, Founder, Strategic Planning Partner at IPNY. You can see the campaign, “We specialize in cancer. And you” at IPNY.com

DEI is complex. In health care, a smart DEI strategy can result in a better patient experience for the community, and a ...
09/19/2024

DEI is complex. In health care, a smart DEI strategy can result in a better patient experience for the community, and a happier, more innovative workforce for health care organizations. By examining how Boston’s Dana-Farber Cancer Institute more effectively reached underserved communities, this article shows how a deeper understanding of neuroscience can pave the way for a successful DEI approach.

See more: https://ipny.com/leveraging-neuroscience-best-practices-to-foster-inclusivity-in-health-care-marketing/

It isn’t every day that the best strategic marketing thinking in the world is celebrated by some of the world’s greatest...
08/06/2024

It isn’t every day that the best strategic marketing thinking in the world is celebrated by some of the world’s greatest strategic thinkers. Nor is it every day that our greatest strategic thinker – Andy Semons, Strategic Planning Partner at IPNY – is invited to join them on the Healthcare Strategy Jury. But this remarkable synergy is really happening and will take place at this year’s Jay Chiat Awards, hosted by the 4A’s. Now in its 27th year, the prestigious event celebrates the best in strategic thinking on a global scale by honoring the methodologies and approaches behind groundbreaking creative work – most notably, healthcare services, products or prescription drugs. Winning case studies will be published on the Jay Chiat Awards website, the 4A’s site, and WARC.com

Recognizing creativity and effectiveness in healthcare marketing and communications, The MM&M Awards is the industry’s g...
07/17/2024

Recognizing creativity and effectiveness in healthcare marketing and communications, The MM&M Awards is the industry’s gold standard. We’re honored that our campaign for Dana-Farber Brigham Cancer Center stood out among hundreds of entries, and look forward to seeing all the winning work at Cipriani Wall Street in October.

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+12124884769

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IPNY, formerly Interplanetary, is a brand positioning and messaging company that grows your business creatively and measurably. We work with marketing leaders in complex categories (notably financial services, healthcare and all types of nonprofits) to solve their brand-growth challenges and help drive bottom-line quantifiable results. We expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your executives and board. IPNY is about what smart messaging should be: persuasion leading to conversion and loyalty, regardless of the media channel.