Tony Zeoli

Tony Zeoli WordPress and Digital Strategy Coach, Trainer, and Consultant. Founder of Digital Strategy Works, an WordPress Consultant, Coach, and Trainer.

Founder of Digital Strategy Works, a WordPress web design, web development, and digital strategy agency. Founder and co-organizer of WordPress Chapel Hill.

Use Business Email for Your Small Business
09/24/2025

Use Business Email for Your Small Business

Using a personal email account for your small business is fraught with issues. Use business email. This post outlines 3 issues you could face with personal email.

Stop using hotmail.com, gmail.com, aol.com, yahoo.com, outlook.com, or any other .com or random TLD for your small busin...
09/24/2025

Stop using hotmail.com, gmail.com, aol.com, yahoo.com, outlook.com, or any other .com or random TLD for your small business email addresses. Use the DOMAIN NAME of your website instead (i.e. mydomain.com). One of the most common mistakes small business owners make is to use a general, free email address to communicate with their partners, vendors, employees, and customers....

https://tonyzeoli.com/2514-2/?utm_source=facebook&utm_medium=jetpack_social

September 24, 2025Stop using hotmail.com, gmail.com, aol.com, yahoo.com, outlook.com, or any other .com or random TLD for your small business email addresses. Use the DOMAIN NAME of your website instead (i.e. mydomain.com).One of the most common mistakes small business owners make is to use a genera...

In today’s digital world, businesses must maintain a unified brand voice and visual identity across various social media...
09/12/2025

In today’s digital world, businesses must maintain a unified brand voice and visual identity across various social media platforms to build strong brand recognition and deepen audience engagement. Each platform has its own characteristics, but a consistent brand presence can foster trust and long-term loyalty. Keep reading for strategies that businesses can employ to keep their branding consistent across all social media channels....

September 12, 2025 Social media and digital online concept, woman using smart phone on sofa at home. The concept of living on vacation and playing social media. Mastering Brand Consistency: How to Maintain a Unified Brand Voice and Visual Identity Across Social Media Channels In today’s digital wo...

An important aspect of self-hosting a WordPress website is ensuring a backup system is in place. Those of you working wi...
09/10/2025

An important aspect of self-hosting a WordPress website is ensuring a backup system is in place. Those of you working with Squarespace, Wix, or Weebly don't need to worry about backups, because those platforms host the underlying CMS themselves. When you self-host a WordPress install on a common web host, that service provides WordPress for you, and backups are a necessary safety measure to ensure you don't lose your site or valuable content....

September 10, 2025 Have You Set Up Backups for Your WordPress Website?An important aspect of self-hosting a WordPress website is ensuring a backup system is in place. Those of you working with Squarespace, Wix, or Weebly don’t need to worry about backups, because those platforms host the underlyin...

One of the most frustrating aspects of WordPress web development is working with offshore teams. It shouldn't be so hard...
09/10/2025

One of the most frustrating aspects of WordPress web development is working with offshore teams. It shouldn't be so hard, but it is. The number one issue is: CULTURE! Web developers in India, Ukraine, Brazil, and parts of Eastern Europe have vastly different approaches to how they design and build the website you want and need. They've all learned different ways of doing things and will apply what they know, which might work for them, but not for anyone else coming on board that doesn't have a handle on how they did what they've done....

September 10, 2025 A Quick Guide to Working with Offshore WordPress DevelopersOne of the most frustrating aspects of WordPress web development is working with offshore teams. It shouldn’t be so hard, but it is.The number one issue is: CULTURE!Web developers in India, Ukraine, Brazil, and parts of ...

What is a “user role” in WordPress? That’s a question asked by so many of my WordPress coaching clients. A “user role” i...
09/10/2025

What is a “user role” in WordPress? That’s a question asked by so many of my WordPress coaching clients. A “user role” is an assignment of rights and permissions to each user in a content management system. Out of the box, WordPress assigns various user roles that allow or deny the ability to take actions in the system. These are:...

Tony Zeoli explains User Roles in WordPress - what they are and how to manage them. This quick guide to user roles will get you started.

A common workflow task when publishing blog posts or podcasts to your WordPress website is sharing posts to social media...
09/10/2025

A common workflow task when publishing blog posts or podcasts to your WordPress website is sharing posts to social media platforms. Many times, a website owner will publish a post and then share the URL manually to each social media broadcast point as individual posts to those networks, but that’s time-consuming, right? Well, if I told you there’s an easier way that saves you time, would you believe me?...

A common workflow task when publishing blog posts or podcasts to your WordPress website is sharing posts to social media platforms. Tony Zeoli explains the concept of crossposting to social networks with JetPack.

What is a “hero banner?” Of course, you can ask ChatGPT or Gemini and get an answer, but since you’re here reading this ...
09/10/2025

What is a “hero banner?” Of course, you can ask ChatGPT or Gemini and get an answer, but since you’re here reading this post, I’ll tell you what it is. A “hero banner” is the first section below your website header, which uses three specific components to drive interest to action. It should start below the website header, which holds your navigation menu, and end at the bottom of the screen…...

This post covers the basics of "hero banners" for your WordPress website, but the thinking can be applied to any website on almost all platforms.

You are a small business owner, and you need a working website to communicate your value proposition or sell your produc...
09/10/2025

You are a small business owner, and you need a working website to communicate your value proposition or sell your products to potential customers. You've taken the steps to get started, but you're not really sure how to pull it all together. Someone says, "You need a hero banner that converts!" What the f*&$^ does that mean? You need a graphical UI designer (or, do you?), and you find a print designer who doesn't do web design....

Not sure where to get started on your website? Need advice and assistance from a Web Experience professional who can guide you on your process? Contact us today for a free consultation.

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