Smarter Storytelling

09/27/2017

Hava Nagila. Wailed on the sax to a dope hip hop beat. The best thing to happen to universal brotherhood since Beethoven's Ode to Joy.

09/26/2017

A writer explores some of the reasons why he, and so many, hate to write. For one, it's painful. Moreover, it can be awkwardly revealing.

09/01/2017

Effective Storytelling Is Rhythmic StorytellingThe Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

Effective storytelling is about rhythm. There's a groove, a flow to the narrative that engages your audience viscerally. We call it Rhythmic Storytelling.

08/22/2017

Moved By The Masses At The Great Solar EclipseThe Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

I was of mixed mind about the solar eclipse, thinking it wouldn't live up to the hype. But once I looked through those special glasses, my mind was blown.

05/10/2017

The right elevator pitch is difficult to craft. Good ones can win you business quickly. Bad ones turn off prospects just as fast.

05/10/2017

Composer Chris McHale discusses the importance of decision making to creativity and the creative process in this online interview.

05/10/2017

Writing for the Machine is an art unto itself. To achieve optimal SEO rankings, you have to follow Google's guidelines. And that can be tricky.

12/12/2016

Great Storytelling: Infiniti's "Experience Flight"The Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

This new spot from Infiniti is a wonderful example of brand storytelling, with a simple strategy and simple ex*****on adding up to powerful communication.

12/12/2016

Storytelling Smackdown: Trump vs. Bernie vs. HillaryThe Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

Despite her dominance in delegates and the popular vote, Hillary Clinton's candidacy lacks a clear and simple story. This could hurt her in November.

12/07/2016

Bad or Brilliant? That Weird Unintelligible Volvo Wedding SpotThe Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

It's very difficult to understand what's going on in the recent Volvo Wedding spot. Is this storytelling at its worst, or its best?

12/05/2016

Is Pokemon Go Taking Us All To Hell?The Smarter Storytelling Bloghttp://www.smarterstorytelling.com/blog

In this brilliant film by Keiichi Matsuda, we explore the implications of Augmented Reality, which has recently gone mainstream through Pokemon Go.