Kraftblick

12/28/2021

🎅 Как получать больше ответов на follow-ups? Авторская методика составления писем с примерами от Lilia Udovychenko ex-Head of Sales в MLSDev Inc.

• Цель follow-ups и как часто их отправлять
• Что должно быть внутри цепочек
• Как написать хорошее письмо (разбираем на примере)
• Что добавить в сообщение, чтобы на него ответили
• Как не выглядеть чересчур навязчивым
• По каким каналам отправлять follow-ups
• Что делать, если клиент не реагирует

  Как правильно follow-up-ить лида после первого контакта? Как часто нужно напоминать о себе, но при этом не действовать адресату на нервы? Что писать в […]

06/19/2020

[Case Study] How Kraftblick got 3,500 views and 150 MQL leads through talks
I am sharing all the details of our process. So you can do the same for your own company.
Read a full story in comments.

07/30/2019

😮What can you learn from the late Appster’s lead Generation Process [even though Appster went bust]? 😮

🡆Read here: https://lnkd.in/e6naUS4

Yes, despite the fact that this company went bankrupt, there’s something to be learned from it.

The fact is, the company went broke for reasons related to finances and management. However, their marketing strategy was extremely effective. We'll tell you more about it.

04/17/2019

Kraftblick has just published real-life hacks on how to increase demand for software services using directories such as Clutch and GoodFirms.

We are describing how to

find and select directories with high traffic

get into them

stand out among competitors

[Practice] Also, we measured the time it took one software service company to get into all the main directories.

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And the everlasting concern whether a software company should spend resources on Clutch sponsorship… - We are providing our viewpoint on it.

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Ever worked with Clutch? Got any results, positive or negatives, from it?

09/04/2018

We work with custom software firms closely.

This is what we noticed: many of them are like twins :(

Affordable costs. High-quality development services. On budget on time.

No details (salient details!) about services of software outsourcing companies make their sales reps extremely hard to close deals at a high rate.

Be specific. Be salient. And you'll win bigger contracts.

In this article, we are explaining what marketers can do with their company's positioning to stand out in a crowd of dev shops.

05/03/2018

A great marketing team is a must for a growing startup that has a marketing budget, a mature product and salespeople ready to work with customers. The dream team includes:

A marketing director who will be responsible for every crucial decision taken within the team.

A writer who will create perfect content.

An editor who will breathe life into that content.

An analyst or data specialist who will find correlations between actions and their results.

An SEO specialist who will get your website to the highest possible position in Google search engine results.

Where to find like-minded employees? How to treat them and what to offer? We know it for sure. Here's our experience-based article https://buff.ly/2Kh3uKN

05/02/2018

As a content manager, have you ever had situations when your writers spent too much time on editing?

As a writer, have you ever faced this problem?

This kind of problem could be detected and solved at the stage of creating article outlines.

Any errors in the outline will make their way into the article, so it should be as accurate and correct as possible.

Closely checking the outline reduces the amount of time that writers spend editing the article.

That’s why our team came up with our own checklist for reviewing article outlines.

You can use it to check your article plans or show it to employees in your content department.

https://kraftblick.com/blog/checklist/

05/01/2018

Have you ever read articles that advise what to choose - PPC or SEO - for your marketing strategy?

Articles like this always end with blah-blah-blah about finding a compromise decision. They also start with “It depends.”

I would like to sum up my thoughts with these three simple sentences:

Loads of money to spend on marketing – choose PPC.

Plenty of time for business to emerge – choose SEO.

Why so? Here's the proof https://buff.ly/2EJ3ZcI

04/30/2018

Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks?

Are you, as a journalist, tired of writing monotonous news reports or financial notes?

We'll help you to speed up and optimize the writing process with the help of artificial intelligence (AI).

https://buff.ly/2Fogric

04/26/2018

Do you pay bonuses based on your marketers' KPIs?

If your answer is "yes", I'm afraid I have bad news for you.

If you utilize KPIs to evaluate the performance of your team or agency and pay bonuses accordingly, you will lose money. Why so?

Here's our sad story proving that KPIs are not something you should go with to control your in-house marketers or contractors https://buff.ly/2KbWAGQ

04/26/2018

We managed all our projects using Trello for a long time. But a couple of months ago we replaced it with ActiveCollab. Why? What are the benefits? Read our honest opinion here https://buff.ly/2HZxGJV

04/25/2018

Do you sometimes feel like your head is completely full? Almost like your brain is melting from the abundance of information?

There's a special term for it “infobesity.”

We decided to find out how infobesity harms your mental and physical health and reduces creativity.

How to manage information properly? Here's our solution

We decided to find out whether the “infobesity challenge” is really important and if the experts who want to have as much data as possible actually make things worse. We also offer you our solution to the problem.