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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Mindful & Good

Name: Mindful & Good
Address: New York, NY, US
Telephone: +19174493709

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Mindful & Good

B Corp certified design studio dedicated to creating impactful brands that ignite positive change.

Mindful & Good is a B Corp certified design studio that works with purpose-driven businesses who want to create a better world. We deliver honest, effective and stunning creativity led with expert level strategy. We are devoted to high quality sustainable design focused on branding, packaging, print and digital to innovatively solve problems and ignite positive change. Our sustainability expertise

, commitment to social impact and honest intuition drive us to create compelling design to shape our world and culture for the greater good.

08/06/2026

Kinda chic if you’re reading this 🌱

07/29/2026

We built Mindful & Good on the belief that design isn’t neutral. Every choice you make, from the materials you specify to the clients you say yes to, shapes culture. These 10 principles guide how we work every single day. They’re the reason some opportunities are a no, even when they look good on paper. They’re why we design systems, not campaigns. Design that matters starts with knowing what you stand for. What’s your north star?

06/24/2026

At Mindful & Good, we believe design is a force for good, a way to shape culture, shift perspective, and put people and the planet first. So we are selective. We work only with brands and founders we believe in, the bold and the mission-driven, and we pour everything into them.

We are tickled, and endlessly grateful, for the brilliant, kind-hearted humans who let us into their world and trust us to tell their story. Working alongside people like these is the whole reason we do this.

To every founder here, thank you for trusting us with your story.

06/17/2026

Regenerative roots, quality harvests. That is the line we built Flora Farm’s brand around.

Flora Farm is a family-owned regenerative farm in Denver, North Carolina, rooted in Lincoln County since the 1950s. The aunt-and-niece team grows high-quality florals and produce with a zero-waste ethos and a deep commitment to their land and community.

We created an identity that honors that history: the farm’s iconic round barn, its multigenerational heritage, and a bespoke botanical illustration system carried across every touchpoint. Rustic, timeless, and built to grow with them.

Scope: Brand Strategy, Brand Identity, Illustration, Print, Packaging Design

Local to the area? Their summer CSA is in full swing and fall shares just opened. One of the best ways to eat fresh, seasonal, locally grown food while backing a farm doing it right.

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If you’re a founder or purpose-driven business looking to build a meaningful brand that scales with intention, visit the link in our bio to work with us at Mindful & Good.

06/09/2026

Marketing collateral design and signage system for our friends at Macro Oceans.

Macro Oceans transforms 100% traceable kelp into low-carbon biomaterials for beauty, food and beyond, the kind that replace petroleum-based chemicals without asking formulators to compromise on performance.

Their kelp grows in cold Alaskan waters, farmed by independent family harvesters with zero inputs: no fresh water, no fertilizer, no chemicals. It draws down carbon as it grows, and nothing goes to waste.

Regenerative aquaculture is a real climate solution, and we are proud to back it.

05/28/2026

Incredible to see so much brilliant work by designers we admire. Couldn’t resist joining the .now trend.

A collection of some of our favorite brand marks from over the years, made for climate-forward, purpose-driven businesses. Marks for regenerative food, clean beverage, wellness, and conscious CPG, each built to help a good brand stand out and move people toward better choices.

Lovely to see the work collected like this, and to share space with those designing for good, especially fellow women in design.

05/27/2026

Brand identity and packaging for Sonreír Coffee, a second-generation, Latin-owned ready-to-drink coffee brand rooted in Mexican American coffee culture.

Sonreír means “to smile,” and that spirit is infused into every part of the brand.

Founded by a family of first and second-generation entrepreneurs, the brand brings the warmth and familiarity of Latin-American café culture into a clean, ready-to-drink coffee experience. Thoughtfully crafted with single-origin Mexican coffee, plant-based ingredients, and naturally sweetened recipes, Sonreír proves convenience and quality can coexist without compromise.

We designed the identity system to celebrate that spirit.

Inspired by Mexican folk art, talavera tile, papel picado, and hand-painted café signage, the packaging features custom botanical illustrations unique to each flavor, creating a visual language that is expressive, recognizable, and rooted in heritage. The typography draws from traditional Mexican storefront lettering: handcrafted, confident, made by hand. Vibrant sun-washed tones paired with grounded earth neutrals bring energy and optimism to the shelf.

A brand built to carry the weight of family history, cultural pride, and entrepreneurial ambition.

And to make people smile.

Product Photography by

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If you’re a founder or purpose-driven business looking to build a meaningful brand that scales with intention, visit the link in our bio to work with us at Mindful & Good.

04/29/2026

Charlotte’s B Corp community now has a home. We designed the comprehensive brand system and website for the Charlotte B Corp Collective, a hub connecting purpose-driven businesses across the Charlotte region. A directory, resource center, event calendar, and community built for anyone using business as a force for good. Certified, aspiring, or simply mission-aligned, you belong here.

Join the community at cltbcorpcollective.com

Mindful & Good | Sustainable Design | Brand Strategy | Brand Identity | Sustainable Packaging | Website Design | B Corp Certified

Address

New York, NY

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+19174493709

Website

https://mindfulandgood.com/

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