Sightly

We Help Brands Anticipate the Unexpected Authentically connect with customers, moment by moment, no matter what lies ahead.

Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, positions and sentiments. Our revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI.

09/05/2025

How would you spend a Summer Friday? 🌞

At Sightly, we’ve been giving our team a little extra time back on Fridays to recharge, enjoy the sunshine, and spend time with loved ones. And we’re keeping Summer Fridays going through the first two weeks of September.

Here is a look at how the Sightly team has been spending theirs!

08/27/2025

What if driving change inside global brands is as simple as speaking up?

For Zach Lain, Director of Global Data Partnerships at PepsiCo, the best career advice is to pair hard work with an informed opinion, one that adds perspective, shapes strategy, and helps move the business forward.

On this episode of 𝘽𝙧𝙚𝙖𝙠𝙞𝙣𝙜 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚 𝙈𝙖𝙮𝙝𝙚𝙢, host Ben Lambert, EVP of Sales at Sightly, talks with Zach about his path to PepsiCo, how he balances global consistency with local brand relevance across 200+ markets, and why culture, measurement, and small wins matter in building smarter data partnerships.

👉 Listen now on our website, YouTube, or wherever you get your podcasts: https://www.sightly.com/podcasts-episodes/inside-pepsicos-data-partnerships-and-measurement-with-zach-lain/

08/26/2025

You don’t reach the leadership ranks by remaining stagnant. Here's 𝗳𝗶𝘃𝗲 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 from media leaders on standing out and building success in an industry full of change.

AI and data stacks are reshaping media every day, but knowing how to use them while building strong relationships is what really drives success.

We were lucky to feature Liane Nadeau, David Campanelli, Maureen Bosetti, Cara Lewis, and Amy Worcester Lanzi in conversations with Sightly's CEO, Adam Katz, on the 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑴𝒂𝒚𝒉𝒆𝒎 podcast.

If you haven’t listened yet, now’s your chance. Check it out on our website, YouTube, or wherever you get your podcasts. 🎧

08/25/2025

United Airlines wanted to move at the speed of PR and we happily delivered.

Using Sightly's Brand Mentality® platform, we helped identify a key moment to connect with customers right after a competitor raised baggage fees. That insight powered United’s 𝙂𝙤𝙤𝙙 𝙇𝙚𝙖𝙙𝙨 𝙏𝙝𝙚 𝙒𝙖𝙮 campaign with real-time data and AI-driven action. We drove 3x higher CTR on TikTok and stronger engagement across all channels.

As Brittany Clauss put it: “𝙈𝙖𝙣𝙮 𝙖𝙞𝙧𝙡𝙞𝙣𝙚𝙨 𝙯𝙞𝙜𝙜𝙚𝙙 𝙬𝙝𝙚𝙣 𝙬𝙚 𝙯𝙖𝙜𝙜𝙚𝙙. We took the moment to redefine who we are as a brand.”

Many thanks to our partners at Carat for bringing this campaign to life, and to Laurie Sullivan for telling the story in MediaPost.

👉 https://www.mediapost.com/publications/article/408411/united-airlines-real-time-ad-moments-identified-vi.html

08/21/2025

What if the next viral sports moment could be your brand’s 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 opportunity? Sightly’s Brand Mentality® platform makes it possible.

🎾 Find out how your brand can move as fast as culture does. Sign up for a demo on Sightly's website today.

08/20/2025

Being the #1 faucet brand takes more than great products, it takes SMART strategy. Sightly helped Moen move faster, work smarter, and reach the right audiences on YouTube, boosting web traffic and time spent.

Using Sightly’s SmartLists feature, Moen achieved incredible results:
📈+117% increased website traffic
⏱+73% more time spent on-site

SmartLists offered simplified setup, continuously refreshed real-time content, and scalable reach. It quickly became a core part of Moen’s always-on strategy, proving it isn’t just a tool but a growth engine. With Sightly, Moen gained speed, efficiency, and scale to maximize the impact of every campaign.

Check out what Moen's Marketing Manager, Chris Borden, had to say about working with the Sightly team and how SmartLists leveled up their YouTube strategy.

Ready for results like Moen? Partner with Sightly today.

08/19/2025

Sara Tehrani joins Sightly as VP of Product Marketing.

Sara brings over a decade of experience spanning media, marketing, and strategic partnerships, with deep expertise in paid social, brand suitability, responsible media, and media intelligence.

At Sightly, she’ll lead the evolution of our go-to-market strategy. Her focus will be on helping brands connect their values to business outcomes and show up meaningfully in the moments that matter.

08/15/2025

What if building a media company was really about building a movement?

For Jason, that mission is personal. After becoming a father, his purpose shifted from preparing his daughter for the world to preparing the world for her. It is work he now brings to life every day by helping FQ scale its mission of advancing equality into a global media and events powerhouse.

In this episode of Breaking Through the Mayhem, Alena DeSalvo talks with Jason about his path from running HBO digital campaigns at 22 to growing Morning Brew’s revenue 20x to leading The Female Quotient's evolution, and the lessons he has learned about purpose, content, and community along the way.

👉 Listen now on our website, YouTube, or wherever you get your podcasts.

08/14/2025

Sightly had so much fun at Givsly’s Great Donation Dunk in NYC!

We were proud to sponsor Michael Hill from Mediahub Worldwide and help raise funds for Best Buddies International, a nonprofit dedicated to creating friendships, career opportunities, leadership development, and inclusive living for people with intellectual and developmental disabilities (IDD).

Always great to connect in person, strengthen our community, and support causes that truly make a difference.

Big thanks to Givsly for hosting an incredible event and to Mediahub for bringing the energy!

08/07/2025

New Breaking Through the Mayhem episode out now featuring Maureen Bosetti, Chief Investment Officer at IPG Mediabrands.

📣 “There’s the quantitative analysis—but then there’s the cultural nuance that brings it to life.”

In this episode Maureen shares how her team blends data with deep cultural insight to drive smarter media decisions.

From decoding trends to redefining leadership, Maureen talks with Adam Katz about resilience, reinvention, and riding the relentless waves of change in media.

👉 Listen now on our website, YouTube, or wherever you get your podcasts.

07/28/2025

Sightly is proud to team up with Givsly for the Great Donation Dunk in NYC!

Taking place at the National Basketball Players Association (NBPA) HQ, this high-energy charity event brings together donation games, NBA nostalgia, and a legendary appearance by Walt “Clyde” Frazier—all to support impactful local nonprofits.

We’re always looking for meaningful ways to connect with our community and support causes that matter.

07/24/2025

Sightly’s Brand Mentality® platform has been tracking the cultural momentum behind this summer’s blockbusters and the brand opportunities they create. Swipe through to see what’s driving movie madness in 2025.

When brands align with the right cultural moments, they show up where people are already paying attention. Reach out to learn how Sightly helps you catch the moment before it’s gone.

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We are a performance advertising and analytics company that helps advertisers match interested audiences with the most relevant, personalized video ads – driving unrivaled results across all screens on the world’s largest video platform, YouTube.