Act Second

Act Second We align strategy, brand, and marketing to drive growth and shape enduring success.

Receipts were leaked. Some say it was intentional. šŸ§¾
12/31/2024

Receipts were leaked. Some say it was intentional. šŸ§¾

2024 Wrapped, but make it expenses. šŸ§¾ Somewhere between reality and chaos, this is what our year looked like.
12/31/2024

2024 Wrapped, but make it expenses. šŸ§¾ Somewhere between reality and chaos, this is what our year looked like.

ā€Just send the expenses.ā€ And so, it began. šŸ§¾
12/31/2024

ā€Just send the expenses.ā€ And so, it began. šŸ§¾

On paper, turns ashes or hair into diamonds (most of us didnā€™t even know that was possible before this project!). But i...
12/24/2024

On paper, turns ashes or hair into diamonds (most of us didnā€™t even know that was possible before this project!). But in reality, they guide their customers on an unparalleled, grief-healing journey that culminates in the delivery of a one-of-a-kind diamond šŸ’™.Ā Ā 

This holiday season, Act Second led a multi-channel marketing campaign for Eterneva with the objective of communicating holiday promotions to their varied customer segments. From strategy and ideation, to copywriting and creative production, we went all out to ensure šŸ‘€s were on Eterneva this holiday season.

In particular, weā€™re thrilled with how the emails came togetherā€”the perfect balance of promotion communication, holiday-themed branding, and objective-aligned CTAs.

Sometimes less is more. When approaching ā€™s brand identity, we practiced restraint to ensure every visual and verbal ele...
12/20/2024

Sometimes less is more. When approaching ā€™s brand identity, we practiced restraint to ensure every visual and verbal element had purpose.

is a B2B marketplace where aesthetic, skincare, and wellness brands connect directly with clinicians and beauty professionals. And we canā€™t wait to see how this brand identity plays out across their product and marketing contexts šŸš€.

is where aesthetic, skincare, and wellness brands connect directly with clinicians and beauty professionals. And we cou...
12/19/2024

is where aesthetic, skincare, and wellness brands connect directly with clinicians and beauty professionals. And we couldnā€™t be more excited to share this brand identity project with the world šŸ¤©.

In an industry where visual branding reigns supreme, we knew we had to do more than just stand outā€”we had to carve out a space thatā€™s distinctly Beauty Rep. As a B2B marketplace designed to simplify interactions between brands and practices, it was essential to balance boldness and elegance. So we went big with the logo and wordmark, but used clean lines, white space, and texture to keep it refined and impactful. āœØ

We poured lots of šŸ§” into the brand-new redesign of heavenlyteas.com, and a big part of the journey was ensuring that the...
12/17/2024

We poured lots of šŸ§” into the brand-new redesign of heavenlyteas.com, and a big part of the journey was ensuring that the experience was optimized for mobile.

Given users are primarily navigating with their thumbs, our designers made sure key interactive elementsā€”like buttons, touch targets, and side scrollsā€”were within the ā€œthumb zoneā€ to maximize accessibility and minimize disengagement.

ā€œDesign for fat thumbs and tiny patience.ā€ - someone at Act Second

New work for .com, the ultimate online tool for savvy Spanish šŸ‡ŖšŸ‡ø shoppers. When BestPrice.com approached Act Second, the...
12/13/2024

New work for .com, the ultimate online tool for savvy Spanish šŸ‡ŖšŸ‡ø shoppers. When BestPrice.com approached Act Second, they brought us a two-part proposal: to reimagine their brand identity and then bring it to life across every touchpoint. The goal? A look and feel that embodies their valuesā€”fresh, optimistic, and dependable.

From positioning and strategy to design and development, we crafted a visual language thatā€™s as simple and clear as it is confident. We delivered a brand book that showcases a bold new logo, reliable typeface, custom icons, and vibrant color palette that come together to make BestPrice.com stand out across every platform.

Shopping smarter has never looked this good šŸ˜‰

"You never get a second chance to make a first impression."Whoever said this was spot on. When we partnered with BestPri...
12/13/2024

"You never get a second chance to make a first impression."

Whoever said this was spot on. When we partnered with BestPrice.comā€”a tool for online coupons and instant cashbackā€”we dove headfirst into crafting a logo and icon suite that perfectly reflects their identity (with special consideration to a primarily Spanish šŸ‡ŖšŸ‡ø audience!).
Every curve, color, and pixel was designed to convey trustworthiness, professionalism, and a warm, welcoming vibe. From ideation sketches to final renders, we honed in on shapes and styles that say, ā€œSaving money doesnā€™t need to be boring.ā€ And, not to rasterize our own vector here, but I think we nailed it šŸ’….

Thrilled to see your new look out in the wild, BestPrice.com šŸ¤

šŸŽ¶ Letā€™s get digital, digital šŸŽ¶Our redesign of BestPrice.comā€™s desktop and mobile app had us singing (and maybe full-on d...
12/13/2024

šŸŽ¶ Letā€™s get digital, digital šŸŽ¶

Our redesign of BestPrice.comā€™s desktop and mobile app had us singing (and maybe full-on dance-breaking) through every stage of the process.

From streamlining user flows to crafting a UI that feels as intuitive as it is inviting, we infused every pixel with purpose. Think: vibrant pops of color that energize, playful details that surprise, and a seamless navigation experience that keeps users savingā€”not searching.

Because who doesnā€™t love a free app that makes saving money this easy?

Address

Park Avenue South
New York, NY
10003

Website

Alerts

Be the first to know and let us send you an email when Act Second posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category