Storio Creative

Storio Creative Storio Creative is a boutique brand strategy and content marketing agency designed for the modern world of work.

Storio Creative combines editorial quality content, agency-level service and a boutique level of individual attention, including complete program customization. Co-founders Erin Micheletti and Suzanne Weinstock Klein offer a combined decade of experience creating content for the world’s biggest companies and publishers. We create content for a variety of platforms including web, print, social and

mobile. Our content ranges from traditional articles and long-form journalism to blog posts, slideshows and social media campaigns. Storio Creative also executes thought leadership programs and works closely with startups on brand and website development. Storio Creative draws on a vast network of highly accomplished journalists and freelance writers who are experts across a huge range of specialized subjects from finance to fashion. Through our network of preferred partners, we also provide the expanded capability of working with graphic designers, programmers and multi-media specialists on graphics, videos, infographics, micro-site construction and custom publications. No two clients are alike so neither are any two projects. We execute programs from concept to completion or work hand in hand with clients and partner agencies on a single component of a larger project.

Treat employees like adults. Tell the truth. Live your values. These principles sound fundamental but can be difficult f...
02/08/2019

Treat employees like adults. Tell the truth. Live your values. These principles sound fundamental but can be difficult for companies to put into practice. As Patty McCord shows us, the key to success comes down to employer communication– both style and substance.

February 4, 2019: TED Conferences posted on LinkedIn

Big congrats to co-living pioneer Roomi on their incredible growth. Room right, live right.
11/16/2016

Big congrats to co-living pioneer Roomi on their incredible growth. Room right, live right.

At first glance, Roomi looks like just another rental listing app. But there’s a twist -- all of these homes already have tenants. An alternative to..

08/04/2014

We love supporting the growth of great companies with advice on branding and content marketing. Thanks to GSF India and Impact Hub for hosting our talk on content for startups.

07/08/2014

Content marketing can be crazy cost effective...but only if you're doing it right. So are you? http://ow.ly/ym7Gk

Google Hummingbird shut down old school SEO techniques like content farming, backlink purchases and keyword stuffing las...
07/03/2014

Google Hummingbird shut down old school SEO techniques like content farming, backlink purchases and keyword stuffing last Fall. Have you made the right adjustments? http://ow.ly/ym33s

Content Marketing can the most cost efficient tool in your marketing mix. Here's how: http://ow.ly/ym69z
07/01/2014

Content Marketing can the most cost efficient tool in your marketing mix. Here's how: http://ow.ly/ym69z

Content marketing is hugely cost efficient. And no, we don’t mean free. Content marketing only works with engaging, quality content, which...

We all know native content is the hottest trend in content marketing. But do you actually know what it is? http://ow.ly/...
06/27/2014

We all know native content is the hottest trend in content marketing. But do you actually know what it is? http://ow.ly/ym9F8

There is a pervasive perception that native content is simply a new word for advertorial – perhaps a higher quality version of advertorial but...

06/25/2014

If you're only pushing a piece of content out ONCE on social media, it's time to rethink your content strategy. http://ow.ly/ym4r0

Storio Creative is now on Twitter! Follow us at .
06/12/2014

Storio Creative is now on Twitter! Follow us at .

Storio Creative is a boutique content creation firm providing premium content to companies, publishers, agencies and organizations....

“It’s not as easy to tie a sponsored article to a purchase, but that’s not really the goal,” said Dell’s Managing Editor...
03/27/2014

“It’s not as easy to tie a sponsored article to a purchase, but that’s not really the goal,” said Dell’s Managing Editor, Stephanie Losee, who oversaw the campaign. “This content is at the top of the [purchase] funnel; it’s intended to cast a wide net for those interested in these topics and to put Dell in front of them… It’s at the awareness level.”

Sponsored content is one of the marketing world’s favorite new trends. Only problem is, no one is quite sure yet how effective it actually is.

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New York, NY

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