05/31/2018
2nd edition now available, under a brand new title. Also some additional chapters on digital marketing, including:
- A/B Testing
- Landing Page Testing
- Lead Scoring
Paperback: https://amzn.to/2IyuFTe
eBook: https://interviewsteps.com/products/the-marketing-interview-50-answers-to-the-toughest-questions-second-edition
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marke...