That PPC Group

01/13/2026

Welcome to That PPC Group!

This page may look new, but the work behind it isn’t.

That PPC Group is the evolution of That PPC Guy, built from years of hands-on PPC ex*****on, now expanded into a full-service, performance-driven paid media team.

What’s changed?
✔️ From solo operator → scalable agency
✔️ From single accounts → multi-channel strategies
✔️ From ex*****on only → ex*****on + strategy + partnership

What hasn’t?

Obsession with ROI

Clean, transparent reporting

Real humans managing real ad dollars

U.S.-based, responsive support

We work with:
• Brands looking to scale profitably
• Agencies needing white-label PPC fulfillment
• Teams tired of wasted ad spend

We'll continue to share:

PPC insights you can actually use

Real-world campaign breakdowns

Agency growth strategies

Wins, lessons, and behind-the-scenes ex*****on

If you’ve followed us before — thank you.
If you’re new here — welcome.

👉 Follow along.
👉 Drop a comment or DM if you want to talk PPC, growth, or partnerships.

07/16/2025

Googles AI Max is turned on/off at the campaign level, but the real controls are at the Ad Group level. Most people don't even know this exists!

Don't allow Google to use Search Term matching, you will be disappointed. This is how it should look at the Ad Group level:

05/23/2025

Google now placing ads in the AI overview results.

Using AI Mode, users can ask open-ended questions and receive in-depth, conversational responses, complete with relevant links and now, contextual ads.

05/06/2025

Had a conversation this morning with an agency client and told them AI was coming to Google Ads faster than you think. I said the Fall, looks like it will actually be THIS MONTH.

Buckle up…

03/22/2025

New video live on YouTube!

Google Ads producing spam leads through forms and phone calls? Spam and bot traffic is getting out of control, but there are solutions. Watch this video to l...

03/13/2025

New video posted weekly on my YouTube channel - subscribe and improve your campaign performance with tips and tricks!

I audit several Google Ad accounts every month and come across the same mistakes when reviewing Search Campaigns. Many campaigns are built using the guided ...

03/12/2025

Great way to start the day! E-commerce store starting to see good results.

02/28/2025

A great success story for February from a long-time client.

Spent $2,161 ➡️ Earned $18,498 in direct sales.

And another $12k from data driven conversions (people who came to the website via an ad, left, and came back organically, directly, etc and purchased).

This is a high-ticket drop shipping store.

02/27/2025

With Google announcing changes to Pmax I decided to make a quick video of how I optimize these campaigns:

Performance Max campaign not performing well? I hear you! Google has made adjustments to how these campaigns are displayed across their networks. Optimize yo...