A Great Idea

A Great Idea Creative communications partner delivering award-winning brand strategy, graphic design, and development to our community, health, and care clients since 2015.

Proud LGBTBE. Get Creative. A Great Idea is a graphic design and branding firm specializing in delivering solutions that unify digital and print branding, provide insights for content and marketing strategies, as well as sketch-to-screen solutions for digital projects.

Did you miss out on our Webinar on navigating government, grant funders, and donor advocates for Nonprofit organizations...
08/07/2026

Did you miss out on our Webinar on navigating government, grant funders, and donor advocates for Nonprofit organizations? We got you covered!!

In this informative conversation, panelists Meredith Burke Hammons of Burke Hammons Consulting, Shane Lukas of A Great Idea, and Emily Sexton of Sexton Arts Law explore the current landscape of nonprofit funding, focusing on the challenges and opportunities presented by government grants, donor advocacy, and legal considerations.

Watch it here https://www.agreatidea.com/insights/new-words-unknown-impact-navigating-government-grant-funders-and-donor-advocates-for-nonprofit-organizations-webinar

08/07/2026

Dehumanizing is the poison in the well right now.

So many relationships—in business, in nonprofits—have become transactional. Guilt-based. Pity-based. It does enormous damage to what we think is possible.

When we see people as projects instead of people, we lose the capacity for real change.

If your organization is ready to build something more authentic and meaningful, let's explore it together.

Strategy

As politics continue to shift and global crises deepen, the digital landscape keeps shifting in the face of corporate co...
08/05/2026

As politics continue to shift and global crises deepen, the digital landscape keeps shifting in the face of corporate conglomeration and capital. Through this all, we’ve found truth in the adage “stay ready so you don’t have to get ready.”

As part of our 10 year anniversary celebrations, we’re turning to the best guides we know: AGI’s own team. Drawing on lived experience and creativity, here’s what each of us sees as the forces shaping the next decade of communications: https://www.agreatidea.com/insights/designing-the-future-together

08/04/2026

AGI's Shane Lukas featured by CLGBTCC on values-driven business, LGBTQ+ brand communications, and building advocates through authentic advocacy.

Music has fueled our late-night brainstorms, powered our sleepiest Monday mornings, and set the stage for Shane’s belove...
07/31/2026

Music has fueled our late-night brainstorms, powered our sleepiest Monday mornings, and set the stage for Shane’s beloved Zoom dance breaks—especially now that we have an official new anthem, We Are A Great Idea by William Nesmith.
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For our tenth anniversary, every member of the team picked ten tracks for the lessons, creativity, and personal growth (not to mention the good taste) that got us here. Scroll to meet the songs and people behind A Great Idea’s first decade. https://www.agreatidea.com/insights/10-years-10-songs

Most brand problems aren't really brand problems. They're values problems.The slow friction that builds when what you sa...
07/30/2026

Most brand problems aren't really brand problems. They're values problems.

The slow friction that builds when what you say doesn't match what you do. Mission drift. Culture erosion. Hollow messaging that people can feel.

Our founder Shane Lukas gave a TEDx talk about this. Not as a side project. As the reason this agency exists.

When your values are clear, everything else follows. Decisions move faster. Messaging gets sharper. The mission stops being something on the wall and starts being something you can feel.

If something feels off in your organization, let's explore it together.

Read full article here:

07/29/2026

We've built some incredible things over the last few decades. Research. Medical breakthroughs. Systems that changed lives.

But we didn't address everything. Racial equity. Inclusive practices. How we think about parenting and workplaces.

Now we get to imagine something better. Transformational processes that bring the best of what we've learned and build something new.

If your organization is ready to build what's next, let's explore it together.

07/28/2026

Shane Lukas' TEDx talk What Values Conflict Costs You reveals how competing values drive stress, burnout, and poor decisions — and offers a practical 3-level framework to help.

Access to information shouldn't be a matter of technical skill or research prowess. It's a right we all deserve.And it's...
07/27/2026

Access to information shouldn't be a matter of technical skill or research prowess. It's a right we all deserve.

And it's complicated to think—when we talk about businesses, brands, or any organization with interest in growth—to always consider accessibility. From the youngest to the oldest.

Technology moves fast. And in this endless race, we seem to forget what it was all about in the first place. Internet. Websites. Social media. Connection.

Connecting with people who share interests. Educating. Informing. Communicating.

And in an era where AI-generated content floods our feeds, where information is restricted to those who can afford it, and what is accessible lacks the tools to be verified—any effort by organizations to clear a path and think about the end user has to be a priority.

Address

New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16462172636

Website

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