ATYPICAL Company

ATYPICAL Company ATYPICAL (different from all others of the same type) is a full-service marketing agency working exclusively in the real estate industry.

Simply put, we speak your language and that makes all the difference. Our services include:

- Strategy
- Paid Media
- Social Media
- Creative Design
- Creative Writing
- Campaigns
- Influencer Marketing
- AR and 2D Animation

If the board can’t see the movement, they’ll question the spend.CRE marketing ROI gets a lot easier to defend when the r...
09/10/2026

If the board can’t see the movement, they’ll question the spend.

CRE marketing ROI gets a lot easier to defend when the reporting is tied to the actions that actually matter: inquiries, qualified leads, tours, meetings, pipeline movement, and the internal signals that show demand is building.

Clicks are nice. Receipts are better.

London, please hydrate responsibly.We're on the ground at PropTech Connect today, armed with CRE opinions, marketing hot...
09/09/2026

London, please hydrate responsibly.

We're on the ground at PropTech Connect today, armed with CRE opinions, marketing hot takes, and enough caffeine to power a networking schedule that would make HR nervous.

Play along, tag your conference crew, and remember: if someone says “AI-powered digital transformation” before 10am, that’s a cry for another coffee.

09/08/2026

Printing more flyers is not a growth strategy.

A digitally transformed CRE firm thinks differently before it spends more money, adds more headcount, or builds another workaround. The real shift is getting the whole team to ask: is there a smarter system for this?

Watch the full CREview episode: https://bit.ly/CREview68

09/07/2026

Landlords, your tenants need more than a “now open” post to help promote their store.

When the question is how landlords can help tenants drive foot traffic, the answer usually starts with intent. Search ads built around what the center actually offers can put tenants in front of people already looking for exactly that, which is much better than waving from the sidelines and hoping the parking lot fills itself.

ATYPICALcompany.com

09/03/2026

If your tech stack needs a search party, it’s not transformation.

A CRE firm is not transformed because it bought the tools. It’s transformed when the whole team thinks about technology the same way and knows how to solve problems with the systems already in place, instead of inventing a new workaround every Tuesday.

Watch the full CREview episode on YouTube: https://bit.ly/CREview68

CRE marketing is not just information delivery.The strongest brands do more than explain what they offer. They create a ...
09/02/2026

CRE marketing is not just information delivery.

The strongest brands do more than explain what they offer. They create a reason to care, a feeling to remember, and a story that supports where the company is trying to go next. That’s the difference between marketing activity and marketing that actually helps growth.

Watch Dylan discuss it on CREview: https://bit.ly/CREview66

09/01/2026

If leadership has to “connect the dots,” the dots are too far apart.

Proving ROI in CRE marketing starts by tying the work directly to the business objective, not hoping everyone sees the connection in a 42-slide report. According to Mark, marketers need to make the link obvious: from activity to outcome, from campaign to pipeline, from “we posted” to “here’s why it mattered.”

Marketing ROI should not require a treasure map. Let us help: https://bit.ly/4gUmuQz

The receipt says strategy. Great CRE marketing does not start with a campaign. It starts with the thinking behind it: wh...
08/28/2026

The receipt says strategy.

Great CRE marketing does not start with a campaign. It starts with the thinking behind it: what needs to change, who needs to care, what action matters, and how every piece of work should help move the business forward.

That’s how our Growth & Strategy team works: sharper thinking behind the scenes, stronger CRE marketing out into the world.

Get in touch: https://bit.ly/4gmo7X7

CRE content making headlines. Imagine that."The Whitebox" was created in partnership with Regency Centers, with the goal...
08/27/2026

CRE content making headlines. Imagine that.

"The Whitebox" was created in partnership with Regency Centers, with the goal of turning real commercial real estate expertise into something founders, retailers, and business owners actually want to watch.

Millions of views later, and now featured by the Jacksonville Business Journal, it’s proof that when the insight is strong and the collaboration is right, CRE marketing can be useful, engaging, and headline-worthy: https://bit.ly/4qH3nwS

We are so proud to have helped Regency bring this series to life: https://bit.ly/4zCzS3e

08/26/2026

AI can write content, but does it know to create the right content for a CRE audience? Mmm, we're not convinced.

So, does AI replace the need for an agency? Skye’s take: not if you care about growth. AI can help produce more content, faster, but someone still needs to know what content is worth making, what audience it serves, and how it connects back to actual business results.

Need the tool and the brains behind it? Get in touch: https://bit.ly/4gq4ZGE

Address

New York, NY

Telephone

+19174738709

Website

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