ATYPICAL Company

ATYPICAL Company ATYPICAL (different from all others of the same type) is a full-service marketing agency working exclusively in the real estate industry.

Simply put, we speak your language and that makes all the difference. Our services include:

- Strategy
- Paid Media
- Social Media
- Creative Design
- Creative Writing
- Campaigns
- Influencer Marketing
- AR and 2D Animation

One simple idea to steal for your next office listing: show a day in the life.Instead of leading with “fully fitted” and...
05/13/2026

One simple idea to steal for your next office listing: show a day in the life.

Instead of leading with “fully fitted” and a list of amenities, build one real scenario: the hybrid team arriving, meeting, grabbing coffee, using the space the way they actually would. It helps tenants picture themselves there, and that’s what gets tours booked.

Watch the latest episode of our CREview episode for more ideas to win office tenants in a high-vacancy market: https://bit.ly/CREview65

05/12/2026

Wondering why your listing isn't getting any traction?

It's probably because the standard office listing hasn't changed... but tenant expectations have.

In a high-vacancy market, a bare listing is just specs and hope. Tenants have options, so you have to give them something better: an experience they can picture, a story they can feel, and a reason to choose your space over the many others they saved.

Watch the latest episode of CREview to find out how to win office tenants in a high-vacancy market: https://bit.ly/CREview65

05/11/2026

If you’ve only got 20 minutes for CRE social media today, spend it like it matters.

The win isn’t “more posting,” it’s staying visible with something real, and making it effortless for the right person to take the next step.

Most feeds aren’t short on content. They’re short on clarity, and a clear path from “that’s interesting” to “here’s how to reach us.”

ATYPICALcompany.com

05/07/2026

Office space marketing can’t be “for everyone” anymore.

Stop marketing your space like it’s built for every kind of business. Define who it’s actually for, pick a tenant lens, and position the use case so the right companies can picture themselves there without doing mental gymnastics.

Watch the full episode on YouTube to get the other tactics for winning office tenants in a high-vacancy market: https://bit.ly/CREview65

05/06/2026

If you’ve ever opened the fridge and thought, “What happened in here?” Congrats, you understand ad platform AI.

In AJ’s experience as a Paid Media Specialist, the “AI can run wild” myth is… not really a myth. Sometimes targeting drifts, sometimes the creative gets weird, and suddenly you’re wondering who invited this guest.

Use the AI tools, just pick your moment. If a campaign is already underperforming, that’s the place to test before you hand the keys to your best performer.

Want paid media with the right guardrails: https://bit.ly/4tECvyg

Did your brand make our list? AI doesn’t “browse.” It recommends. And in CRE, that recommendation is likely to turn into...
05/05/2026

Did your brand make our list? AI doesn’t “browse.” It recommends. And in CRE, that recommendation is likely to turn into consideration.

We built a first-of-its-kind AI Visibility ranking of the Top 100 U.S. CRE companies that show up most often across AI platforms when people ask who’s trusted, who’s leading, and who they should call first.

See the full Top 100 list and learn what it takes to get your company showing up more often: https://bit.ly/47RKnUf

Your next best lead isn’t ignoring you. They’re just quietly narrowing the field.That’s the CRE reality now: buyers make...
05/01/2026

Your next best lead isn’t ignoring you. They’re just quietly narrowing the field.

That’s the CRE reality now: buyers make the shortlist first, then they make the call. If your positioning is fuzzy, your proof is buried, or your site takes a full archaeological dig to understand, you get eliminated before you ever knew you were “in consideration.”

Watch this video for the 5 practical fixes that help you make the shortlist and earn better qualified CRE leads: https://bit.ly/4e9eGtr

04/30/2026

One free fix that improves conversions fast.

Our Snr. Growth and Business Development Specialist’s take is simple: if your page is asking people to do two things, it’s usually asking them to do neither. Choose the one action that matters most and make the entire page support it, same message, same button, no scavenger hunt.

Watch the full video on YouTube for more practical ways to turn online attention into real CRE deals: https://bit.ly/CREview64

04/29/2026

News from the stairwell, courtesy of AJ, one of our Paid Media Specialists.

Random comments don’t automatically mean your targeting is broken. On some platforms, reach is cheap, so you can hit massive scale fast, and that always comes with a little “periphery” audience tagging along.

The fix is boring but effective: keep checking the data. The platform will show you whether you’re hitting the people you want, and who else is seeing it along the way.

04/28/2026

Big CRE growth rarely comes from a big, dramatic overhaul.

In this CREview discussion on converting online attention into real CRE deals, our team breaks down the unsexy truth: small website fixes can create outsized wins.

The “minor” speed bump you keep postponing, unclear copy, messy flow, inconsistent messaging, can feel like a mountain to a prospect who’s one click away from leaving.

Watch the full episode on YouTube: https://bit.ly/CREview64

If you want better qualified leads, start where buyers actually make the decision.In a recent episode of our CREview pod...
04/27/2026

If you want better qualified leads, start where buyers actually make the decision.

In a recent episode of our CREview podcast, we discussed the shortlist reality: people decide if you’re credible before they ever fill out a form.

Watch the episode on YouTube for the full breakdown (and the parts we couldn’t fit on one clipboard): https://bit.ly/4mNH7PZ

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New York, NY

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+19174738709

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