VML

06/05/2026

Congratulations to WPP for being recognized among 21 providers in The Loyalty Services Landscape, Q2 2026 by Forrester.

“67% of B2C marketing decision-makers indicated that they plan to increase spending on loyalty and relationship marketing in 2026” according to Forrester. But the brands that win will not just spend more. They will spend wisely, on the right customers, in ways that truly resonate.

Forrester clients can read the report here: https://bit.ly/4uc7zoj

06/05/2026

Fran Palines, Cannes Lions International Festival of Creativity juror and creative director at VML Manila, shares how Roald Dahl sparked her love for writing and storytelling.

From discovering ‘Charlie and the Chocolate Factory’ to winning over 90 awards, including a Gold Lion, Fran’s journey is a testament to the magic of creativity.

Read her story: https://bit.ly/4xbBdg4

06/05/2026

Turning cricket’s biggest fear into a story of strength. 🏏

VML India’s latest campaign for Saint-Gobain India - Glass Business takes a cultural moment every Indian knows—kids playing cricket and the fear of breaking a window—and flips it on its head.

Learn more: https://bit.ly/4xb3u6E

06/04/2026

From a childhood spent off the grid on Kawau Island to shaping global campaigns, Kim Pick’s journey proves that creativity thrives in the most unexpected places.

Kim has spent 30+ years crafting ideas that challenge norms, redefine industries, and spark cultural change. Now, as a Cannes Lions International Festival of Creativity juror, she’s championing bold, transformative work that dares to see the world differently.

Discover her journey and the creativity shaping tomorrow: https://bit.ly/43ffvtZ

06/04/2026

AI is accelerating enterprise transformation, but many organizations are still operating on foundations that were never built to support it at scale.

In the latest piece from VML’s Unlock series, “Modernize For AI, With AI,” Yasmim Fonseca explores how enterprises can close the gap between AI ambition and AI readiness through a strategic approach to modernizing data, applications, and infrastructure.

The guide outlines the foundational capabilities organizations need to support enterprise AI successfully, while also exploring how AI itself is becoming a powerful tool to accelerate modernization efforts. From legacy systems modernization to building agent-ready architectures, the report highlights practical steps businesses can take to create scalable, future-ready foundations for growth.

Download the guide, “Modernize For AI, With AI”: https://bit.ly/4vheCNH

06/04/2026

Two nations. One epic dish. Zero heartburn. All tournament long.

To kick off the World Cup, VML teamed up with TUMS to launch the TUMS Food Match Cup with global recipe fusions, a food truck experience, and prizes!

Learn more: https://bit.ly/4uiJHQa and go to https://bit.ly/4udw2JO to play and win!

06/04/2026

Planning your Cannes schedule? We’ve done the work for you.

Grab our “Ones to Watch” guide for the top Palais sessions: https://bit.ly/49J8023

Cannes Lions International Festival of Creativity

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon more than 300 years of combined experience and expertise, where creativity meets technology, and ...

06/04/2026

The constant practice of creativity has taken Firas Ghannam from Riyadh to the Cannes Lions International Festival of Creativity jury.

As an Executive Creative Director at VML, he’s built a career crafting ideas that connect culture, technology, and human truths. Now, he’s ready to celebrate work that transforms cultural insights into bold, impactful creativity.

See how Firas is shaping the future of creativity: https://bit.ly/4o83obF

06/03/2026

Daniel Payán, Chief Creative Officer of VML Colombia, sees AI as a creative catalyst—powerful, transformative, and full of potential, but not without its risks.

Now, as a Cannes Lions International Festival of Creativity juror, he’s championing ideas that balance innovation with humanity and reimagine what creativity can achieve.

Learn more about Daniel’s groundbreaking approach: https://bit.ly/3Si5t92

06/03/2026

We’ve been playing the long game for the world’s biggest stage—teaming up with brands like Visa, Rexona, and Coca-Cola to create campaigns that bring the world’s passion for football (soccer) to life.

Check out our best work on and off the pitch: https://bit.ly/4oqC6xH