08/13/2026
Yes, you should be looking at your competitors’ paid social ads.
No, you should NOT be copy + pasting their strategy!
The sweet spot is using competitor analysis to figure out what they’re testing, what they keep coming back to, and where there’s room for your brand to do it better.
Our 7-step approach:
🔎 1. Analyze their messaging
📊 2. Collect campaign data
🗺️ 3. Plan your analysis
🎯 4. Examine targeting + campaign structure
📈 5. Benchmark against their KPIs
✅ 6. Validate your insights
⚡ 7. Turn what you learned into action
Borrow the lesson. Keep the originality. Build the better campaign!
Read the full article to get more detail on each step. (Link in bio)