Situation

Situation Situation is an award-winning agency built for live entertainment brands and championing the power of shared experiences around the world.

With 20+ years of award-winning work, Situation is designed to meet the challenges and opportunities facing the live events industry today. We offer full marketing and creative services for experience-based brands: live entertainment, attractions, theater, sports, arts and culture institutions, and more. https://www.situationinteractive.com

03/27/2026

Our team members Jeff and Mara attended the NYC Tourism & Conventions Annual Meeting last week. Here’s what they’re taking away from the day.

Read the full breakdown → link in bio

03/25/2026

We rang the bell yesterday A moment to pause and reflect on the impact of , and the more than 100,000 students who’ve been impacted because of this work. 💛🔔

Grateful to celebrate alongside our teams at and the many partners and champions who make it possible.

Proud to be part of a community that continues to show up for these students 💛

Yesterday marked the 10th installment of our Broadway Audience Insights series, in partnership with Broadway Direct and ...
03/05/2026

Yesterday marked the 10th installment of our Broadway Audience Insights series, in partnership with Broadway Direct and The Shubert Organization, focused on early adopters of Broadway shows.

The conversation unpacked who actually buys first, and challenged a few assumptions about how early audiences make decisions.

Swipe for a few standout takeaways.

Want to join the next one? Sign up for our newsletter here: https://www.situationinteractive.com/

02/12/2026

Scale doesn’t have to dilute experience. On the newest Fandom Unpacked, Amy Graca (SVP of Caesars Entertainment) unpacks how artist collaboration, flawless ex*****on, and “unreasonable hospitality” turn ordinary tickets into extraordinary nights. It’s a look at how moments with artists like Donny Osmond and Blake Shelton become lasting fandom.

Listen here: https://www.buzzsprout.com/2449648/episodes/18638350

Happy Media Monday! This week, learn about:🌟 Winter Olympics Live Inventory by Media Planner and Account Lead, Jack Lang...
02/09/2026

Happy Media Monday! This week, learn about:

🌟 Winter Olympics Live Inventory by Media Planner and Account Lead, Jack Langan
🌟 Google Searches in The US Dropping Year Over Year by Supervisor of Paid Search, Jack Pendergast
🌟 Why Virtual Product Placement Is Quietly Reshaping Digital Advertising by Head of Media, Henry Henley

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

02/04/2026

Live from the floor of the 2026 INTIX Conference, we sat down with Damian Bazadona, Lisa Cecchini, and Peter Yagecic to talk price vs value, designing for memory, and turning AI into a real workflow advantage. Listen to the full episode at the link in bio.

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