Situation

Situation Situation is an award-winning agency built for live entertainment brands and championing the power of shared experiences around the world.

With 20+ years of award-winning work, Situation is designed to meet the challenges and opportunities facing the live events industry today. We offer full marketing and creative services for experience-based brands: live entertainment, attractions, theater, sports, arts and culture institutions, and more. https://www.situationinteractive.com

02/12/2026

Scale doesn’t have to dilute experience. On the newest Fandom Unpacked, Amy Graca (SVP of Caesars Entertainment) unpacks how artist collaboration, flawless ex*****on, and “unreasonable hospitality” turn ordinary tickets into extraordinary nights. It’s a look at how moments with artists like Donny Osmond and Blake Shelton become lasting fandom.

Listen here: https://www.buzzsprout.com/2449648/episodes/18638350

Happy Media Monday! This week, learn about:🌟 Winter Olympics Live Inventory by Media Planner and Account Lead, Jack Lang...
02/09/2026

Happy Media Monday! This week, learn about:

🌟 Winter Olympics Live Inventory by Media Planner and Account Lead, Jack Langan
🌟 Google Searches in The US Dropping Year Over Year by Supervisor of Paid Search, Jack Pendergast
🌟 Why Virtual Product Placement Is Quietly Reshaping Digital Advertising by Head of Media, Henry Henley

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

02/04/2026

Live from the floor of the 2026 INTIX Conference, we sat down with Damian Bazadona, Lisa Cecchini, and Peter Yagecic to talk price vs value, designing for memory, and turning AI into a real workflow advantage. Listen to the full episode at the link in bio.

Some of the most meaningful moments of an event happen long before the lights go down or the race begins.At the opening ...
01/28/2026

Some of the most meaningful moments of an event happen long before the lights go down or the race begins.

At the opening of the Supercross season in Anaheim, by invitation of our friends at Feld Entertainment, Inc., Account Group Director Jeff Miele found himself swept into the experience hours before the first race ever started.

Read What Supercross Gets Right About Fan Experience on our blog:

https://www.situationinteractive.com/what-supercross-gets-right-about-fan-experience/

Day one at the 2026 Conference and grateful for everyone who joined us in the Leadership Village to unpack insights fro...
01/27/2026

Day one at the 2026 Conference and grateful for everyone who joined us in the Leadership Village to unpack insights from our 2026 Leadership Survey. If you're at the conference and missed it, catch more tomorrow with Managing Partner Lisa Cecchini at the Leadership Town Hall, Women Leading the Show (Wed 1/28, 8:30–10:00 AM, Paris Theater).

01/21/2026

A special edition of Fandom Unpacked just dropped 🎙️

The Year in Fandom pulls together the most interesting things we heard this year about how fans are actually built — and kept.
You’ll hear insights from leaders at USTA, New York Red Bulls, The Recording Academy, PBS, and more, all talking about community, connection, and what happens between the big moments.

Hosted by Damian Bazadona and Peter Yagecic.

Give it a listen : https://www.situationinteractive.com/fandom-unpacked/ -edition

Happy Media Monday! This week, learn about:🌟 The Rise of Commerce Media by Media Director, Ashley Roberts🌟 How Gen Z’s t...
01/20/2026

Happy Media Monday! This week, learn about:

🌟 The Rise of Commerce Media by Media Director, Ashley Roberts
🌟 How Gen Z’s trust of small creators are creating a new consumer journey by Media Buyer + Search Generalist, Clara Lazarre
🌟 Looker Studio’s Latest Updates: Faster Sharing, Smarter Delivery, and Greater Flexibility by Data Engineer, Bobby Kelly

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

Happy Media Monday! This week, learn about:🌟 NBCUniversal Sets Record With Sold-Out 2026 Winter Olympics by Traditional ...
01/12/2026

Happy Media Monday! This week, learn about:

🌟 NBCUniversal Sets Record With Sold-Out 2026 Winter Olympics by Traditional Media Buying Specialist, Allison Murphy
🌟 Max Campaigns, Reddit’s New AI tool by Media Coordinator, Ana Paola Mendoza Martinez
🌟 2025: The Year AI Reshaped Google Search by Paid Search Manager, Angela Holden

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

Happy Media Monday! This week, learn about:🌟 Tuning In: Key Spotify Trends for 2026 Planning by Media Planner, Eimear Lo...
12/15/2025

Happy Media Monday! This week, learn about:

🌟 Tuning In: Key Spotify Trends for 2026 Planning by Media Planner, Eimear Loftus
🌟 Meta Adds New “Less Personalized Ads” Choice for EU Users by Senior Media Buyer AI Search, Lexi Gray
🌟 Holiday Shopping Trends by Paid Search Manager, Angela Holden
🌟 The Future of CTV Advertising: Paramount vs. Netflix by Senior Media Planner, Noelle K.

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

Happy Media Monday! This week, learn about:🌟 Netflix Wins Bid to Buy Warner Bros. by Media Director, Joe Antonini🌟 Apple...
12/08/2025

Happy Media Monday! This week, learn about:

🌟 Netflix Wins Bid to Buy Warner Bros. by Media Director, Joe Antonini
🌟 Apple Maps to Introduce Search Ads, Challenging Google’s Dominance by Media Buying Supervisor, Jacqueline Watson
🌟 Tags in GTM Not Firing When Expected by Ad Tech Manager, Jamie Nowe

To read more, sign up for the newsletter here: https://www.situationinteractive.com/insights-and-impact/

12/04/2025

Sports fans go to 5+ events a year.
Concert fans go to ~3.
Theater fans? Even fewer.

But all three groups describe Broadway tours the same way: classic, meaningful, and cool. (!!)

Business Intelligence Analyst Mara Koss breaks down what we learned with Ticketmaster. 🎟️✨

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Our Story

Since Situation’s founding in 2001, we’ve worked with some of the world’s leading brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, Meals on Wheels, and The Ad Council. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world’s most passionate brand communities. Our work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.