Companies may use false advertising and deceptive marketing in order to attract customers and increase sales. Common examples of prohibited false advertising and deceptive marketing include false promises, failure to disclose important information and deceptive labeling. When this happens, the consumers’ reasonable trust and reliance is betrayed, and they are entitled to recover compensation for t
he business’ violation. Consumer protection laws are vitally important to the success and maintenance of the marketplace. Every day, consumers enter into thousands of transactions with large and small companies. Unfair business practices in the marketplace are inappropriate and must be challenged. Consumers are greatly protected by a number of federal and state laws which prevent companies from intentionally misleading consumers through dishonest business practices and false or deceptive advertising practices. These false advertising statutes go beyond the normal breach of warranty claims and provide the wronged consumer additional remedies. Often, however, the individual consumer suffers nominal monetary damages and may deem it pointless to take the steps necessary to file a legal action. But it is in many of these instances when an investigation uncovers a large number of consumers who have also suffered from the same false advertising. In these situations, a false advertising class action is appropriate and is often the most effective way to end such deceptive practices. Such class action lawsuits are powerful tools as they allow the consumers to band together against wealthy corporations who engage in fraudulent advertising or deceptive marketing. If you have questions regarding false advertising relating to essential oils, or other consumer protection issues, you should contact Gabrielli Levitt for a free case consultation.
