Group Gordon

09/11/2025

GGers enjoyed some out of office fun at a New York Liberty game this week! We bonded with coworkers, sampled stadium food, and cheered our home team to victory against the Washington Mystics.

07/31/2025

Last week, GGers unleashed their creativity painting colorful tables and benches at a local community garden before enjoying pizza in the park. Thanks for an awesome volunteer day, Saint Nicholas Miracle Garden and New York City Department of Parks & Recreation!

06/17/2025

"Contextualizing what’s really required to be an ideal spokesperson for reporters can help break down faculty hesitancy." GG's Sophie DeMuth outlines common faculty hang-ups about participating in higher education PR efforts and how to address them.

Group Gordon’s Sophie DeMuth outlines common faculty hang-ups about participating in higher education PR efforts and how to address them.

05/28/2025

“Starting out running marathons and not being able to break four hours, and now qualifying for Boston, I learned the mindset and process of how to do that from the spelling bee.”

GG's Kerry Close Guaragno spoke to Ben Nuckols at the AP about the parallels between winning the National Spelling Bee and qualifying for the Boston Marathon. Check out the full piece below!

The Scripps National Spelling Bee celebrates its 100th anniversary this year, and former champions say the bee has changed their lives for the better because it taught them they can do hard things.

04/17/2025

GGers ushered in the springtime spirit yesterday with a bouquet making activity at the office. Thanks to our Culture Committee for organizing the floral festivities!

04/09/2025

Group Gordon's Andrew Jarrell and Jordan Cooke are in Chicago this week at the Ragan Communications Employee Communications and Culture Conference!

Responding to the challenges businesses and organizations faced in Q1, GG led an interactive session to help corporate, nonprofit, and public sector communications leaders plan for uncertainty and upheavals in the quarter ahead. We covered communicating in tough times, engaging the C-suite, developing crisis plans, and more.

02/11/2025

Today is Group Gordon's 20th anniversary! Here's a brief look at how it all began.

12/23/2024

"Simple yet clear language and conversational delivery will help to articulate your message in an engaging, impactful way." GG's Morgan Kemp offers media training tips to excel in interviews and handle tough questions like a pro.

Use these media training tips to excel in interviews by delivering key messages and handling tough questions like a pro.

11/14/2024

Our Chief Executive Michael Gordon led a presentation on crisis planning for nonprofits at today's Nonprofit New York Annual Conference. He shared tips and best practices for identifying potential threats, communicating with transparency, minimizing negative attention, and—crucially—using every crisis as an opportunity to do better.

10/25/2024

"A good podcast pitch is tailored to the format of the show, quickly gets to the crux of the issue your spokesperson wants to discuss, and contains a quick rundown of their relevant credentials." GG’s Ethan Sands explains how to design an effective podcast PR strategy.

GG’s Ethan Sands shares podcast PR tips companies and organizations can use to secure podcast appearances as part of a larger media strategy.

09/25/2024

GG is excited to share Reputation 101, a new comprehensive resource to help higher education institutions build crisis communications and reputation management plans. Take a look:

"Reputation 101" is a step-by-step guide to create higher education crisis communications and reputation management action plans.