The Marketing Broker

06/18/2026

Marketing is not an expense. It's an investment.

One of the biggest mistakes businesses make is treating marketing like something they can pause and pick back up later. Consistency is what builds visibility and trust, and once that momentum stops, it takes time to rebuild.

🎧 Listen to the full episode: https://www.buzzsprout.com/1818357/episodes/19320203

06/17/2026

Yes, marketing is an investment. But so is hiring, training, and supporting an in house marketing manager.

The difference? A marketing agency gives you access to a full team of experienced marketers with different skill sets, all working together to support your business.

06/16/2026

Money can’t buy happiness, but it can buy a business owner a whole lot of time back when they aren't thinking about socials every day.

06/13/2026

The Marketing Broker team branded one of their first clients. From WH Initiatives to Blueprint Accounting Group! JoAnna took the leap to niche down her business. We helped with name, logo, and website rebranding.

Exciting News! WH Initiatives is now Blueprint Accounting Group!

We are thrilled to announce a significant milestone in our journey: WH Initiatives has officially rebranded to Blueprint Accounting Group! This new name perfectly encapsulates our core mission and specialized expertise.
At Blueprint Accounting Group, we are dedicated to providing you with a complete blueprint of your business finances. We believe that clear, strategic financial guidance is the foundation for every successful enterprise. Our team is committed to meticulously mapping out your financial landscape, ensuring you have the insights and strategies needed to build a strong and prosperous future.
This rebrand also pays homage to our deep roots and specialized knowledge in construction accounting. Just as a blueprints guide the construction of a building, we provide the essential financial framework for your business (especially within the dynamic construction industry).
We are excited to continue serving our valued clients under our new identity. All document portals and processes remain the same as we continue to provide the same dedication, expertise, and personalized service you've come to expect. Thank you for being a part of our journey!

06/12/2026

What COVID Taught Me About Risk And Business Planning

I opened a second sign shop location, got three months in, and then lockdown hit. Suddenly my calendar meant nothing, my assumptions about growth got tested, and I had to figure out how to keep two employees paid while the world argued about curfews, safety rules, and who was “bringing COVID” into town.

Listen to the full episode here: https://www.buzzsprout.com/1818357/episodes/19320203

06/11/2026

Great marketing doesn't have to be complicated.

Alexis summed up the foundation of a strong marketing strategy in 10 seconds: hook, value, and call to action. While there is a lot more that goes into creating an effective strategy, those three pieces are often at the center of content that captures attention and drives results.

Ready to build a strategy that supports your business goals? Send us a DM or check out our website: https://www.themktgbroker.com/

06/10/2026

When we create a marketing strategy for our clients, one of the things we focus on most is organic growth.

Why? Because organic growth means more people are seeing your business and staying connected to what you do. It helps build trust and keeps your business visible even when you're busy running it.

These are a few recent examples of that strategy in action.

Ready to grow your online presence? Send us a DM or book a consultation here: https://www.themktgbroker.com/

06/09/2026

LinkedIn isn't as professional as people think it is.

As Katie Rasure shares in this podcast episode, the content that performs best is often the most genuine. Stories, lessons learned, client experiences, and even failures tend to connect far more than a sales pitch.

🎧 Listen to the full episode here: https://www.buzzsprout.com/1818357/episodes/19282589