CBrand Agency

08/24/2021

Intentions. Planted under the April New Moon. Bloomed under the August Full Moon ✨✨✨

08/22/2021

🌀 photo dump. What a beautiful calm before the storm in Newport yesterday.

07/03/2021

Roaming Fourth of July edition.
Fire pits and s’mores ingredients were essential ingredients for last summer’s outdoor social distanced gatherings.
Perhaps that shift in consumer behavior became a call to action for a Jet Puffed marshmallow brand manager.

In 2020-2021 a category that has required very little innovation or marketing spend for years had an opportunity to create new product and even TV, Digital and eCommerce retail campaigns for their new launch: a marshmallow for s’mores with the chocolate inside!
In the process, they created a new price point in their line, possibly opening the door to future for product innovation and extensions, and a TV campaign that has likely had a halo effect on their standard marshmallows.

The Stuffed Puffs case is a great example for new brand managers who will be faced with similar decisions in their career. Do you:
A) Choose to ride the wave of your cash cow ($1.99/bag) with no marketing spend required and predictable seasonality to deliver consistent sales and revenue?

Or

B: Choose to innovate in your category at $3.99/bag factoring in new costs such as R&D, advertising production, media, and TV/digital/Ecom marketing campaigns, but potentially unlock a new opportunity for your brand?

Which path would you choose?
What are the risks/rewards?
Does the marketing math work out?

Happy Fourth of July! 🇺🇸

📸 Shore’s Market, North Providence, RI

12/02/2020

Taking a creative break for
I learned about Cards for Hospitalized Kids through global day of service this April and wanted to give again this holiday season. What a great way to spread joy while using your time and creative energy!

How will you give back this holiday season? Consider using your time and talents.

09/25/2020

Final Summer Friday at CBrand Agency! It was a good one!
🌅 🌊 🐚 😎

09/11/2020

We salute heroes of all kinds.
Remembering the heroes of 9/11 and the lives lost today and always.
❤️🇺🇸🙏

ww.espn.com Ten years later, remembering Welles Remy Crowther who led over 12 people to safety after terrorists struck the World Trade Center on September 11...

08/17/2020

I'm loving my new Fit + Fresh floral lunch tote! It's perfect for packing a healthy lunch outside in between projects. And just the thing to brighten up a Monday!

CBrand Agency is so happy to provide strategic marketing support for this Rhode Island-based company. They're a #1 manufacturer of insulated lunch bags and right in our back yard! Be sure to check them out as you get ready for Back to School!
https://fit-fresh.com/

08/14/2020

Spotted at Shaw's market: Summer's not over yet even though we're full into Back to School, Halloween and (gasp!) Christmas merchandising!

I've been fascinated this year by something I'm calling "In-betweasonal" merchandising. AKA Fun, new sets that serve as pulse points for incremental sales in between the big holidays - in this case in between Fourth of July and Fall/Halloween. A nostalgic experience by the checklanes that evokes memories summer vacations by the sea and the thrill of picking your own flavors of salt water taffy. Or - if your summer vacation was cancelled this year - you can still bring some home!

Enjoy as you head into the weekend..

08/12/2020

*New Video!* Last week you learned about CBrand Agency LLC and what we can do. Now let me tell you a little bit more about myself:
https://youtu.be/giynECa59wk

Let's talk about YOUR story today!
[email protected]
www.cbrandagency.com
Subscribe on YouTube!

I'm Courtney Bozigian, owner of CBrand Agency LLC. Here's a little story about me and what led me to starting my own brand and marketing consulting business....

08/04/2020

New Video! Learn more about CBrand Agency LLC. We believe every brand has a story to tell and we want to help tell yours!
During these crazy times, CBrand Agency can provide interim or adjunct support for your business with competitive assessment, retail landscape, and strategy & planning - everything you know you need to do, but don't have the time or staff to do it!
Let's talk more: [email protected]

CBrand Agency LLC can help you take your brand to the next level with our specialized expertise in brand strategy, marketing, new product ideation, storytell...

07/23/2020

⭐️? 🎃? 🍎?
Are these cookies Stars? Pumpkins? Or Apples? Gotta love “in-betweasonal” merchandising. AKA July to August transitions! A great opportunity to think about additional seasonal merchandising for your products.

07/09/2020

Hitting retail! It’s time to get back out there and check up on your business. You can’t manage the health of your brand from .com clicks alone. Do you have a plan to get into stores for trend analysis, competitive shopping, and your new product launches?
We can do it for you. Contact [email protected]
Booking NOW for July/August resets:
✅ Toys
✅ Back to School
✅ Food revisions
✅ Fall/Halloween