03/14/2020
A message from our President, in light of the current COVID-19 outbreak and the impact in B2B telemarketing:
We understand that times are tough and there is much uncertainty in the world. We understand the situation and are doing our best to help our clients through a difficult time. We are optimistic and believe that many companies will come out of this stronger and more resilient than ever before. We will endure, and business will go on.
Here are a few notes specific to our B2B calling over the past week...
First, we are recommending that calls are not made in a vacuum. There is a need to address and acknowledge the situation on each phone call, letting a business’ customers and/or prospects know that we are aware of what’s happening in the country and know that it is affecting their business/institution. And there are a few actual laws, which vary by state, that kick in at times such as these that we have been discussing with our clients.
Secondly, our agents will be making calls, even as other workforces may be shut down or be forced to take time off. With a decentralized model, our agents primarily work from home and are spread throughout the country. Therefore, we are uniquely situated to weather the storm and keep business going to serve our clients.
Finally, many of our clients have actually asked us to add calling volume to make up for lead deficits due to cancelled conference/events and diminished face-to-face interactions. In the last few days we have seen growth in the following areas:
1) Customer Outreach—With field sales being limited to critical travel and social distance protocols, our calling teams are now contacting entire client portfolios (within a matter of days,) and scheduling phone appointments/Web Ex’s for field sales to interact and support all of their clients. The primary goal here is to keep field representatives engaged and speaking with customers/prospects by feeding them a steady supply of appointments.
2) Trade Show Disruption—In light of conferences being canceled, clients are using our services to contact attendee lists to schedule virtual meetings and webinars. We can typically generate more leads at a lower cost per lead than the cost of exhibiting at the trade show.
3) Transitioning in-person meetings to phone appointments: Clients that were once running on-site appointment setting programs are now transitioning to virtual meeting, supporting a practice of social distancing, and it has been well received by prospects.
Pipeline must still be filled. Clients must still be served. Please let us know if we can assist or be a sounding board for you and your marketing or sales teams.
Jeffrey Levine
President
Tele Business USA
