NKB PR

NKB PR At NKBPR, we can implement a brand strategy that encompasses the full spectrum of communications.

Instead of working with multiple partners to bring your brand story to life, we can take your vision and create a full branding and communications campaign.

Use real people to tell real stories. β β πŸ‘† if you're wondering how to be more relevant in your public relations efforts, ...
06/28/2021

Use real people to tell real stories. ⁠
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πŸ‘† if you're wondering how to be more relevant in your public relations efforts, this is a great place to start. ⁠
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When building a public relations campaign, you are ultimately telling a story πŸ“–β 
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If you focus on telling stories that are authentic and real - people will relate to them more. ⁠
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Once you have your story - determine who is the best person to tell it to the world. ⁠
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πŸ€” Remember, a story is only as good as the person who is telling it. ⁠
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Find the right person who can communicate your brand story while ensuring credibility and trust πŸ™Œβ 
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The right person could be a customer, partner, employee, etc. Don't just look at the CEO - widen your lens a little bit. πŸ‘€β 
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What are some examples of real people telling real stories that have stuck out to you?

Do you invest in traditional PR? ⁠⁠With such a heavy focus on digital PR, it's easy to lose sight of traditional PR.⁠⁠It...
06/15/2021

Do you invest in traditional PR? ⁠
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With such a heavy focus on digital PR, it's easy to lose sight of traditional PR.⁠
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It's still a powerful tactic that pairs beautifully with inbound marketing. ⁠
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Editorial coverage in magazines, television, radio, or podcasts; events, reputation management, and crisis communications is still a key component of increasing brand awareness. ⁠
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A key component of traditional PR is focusing on brand positioning within a media placement. ⁠
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When evaluating these placements, instead of focusing heavily on number-based metrics (which are harder to measure with traditional PR) we will be looking to see ⁠
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✨ How our client is portrayed⁠
✨ How the messaging is communicated ⁠
✨ How many times the brand and key messaging is mentioned throughout the placement⁠
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Are you taking advantage of the PR opportunities available for your brand? ⁠
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To learn more about how traditional PR fits into your overall brand communications strategy --DM to schedule a {free} consultation call.⁠⁠⁠⁠

Earlier this week, I had a call with a client where I presented a comprehensive communications strategy that we have bee...
03/25/2021

Earlier this week, I had a call with a client where I presented a comprehensive communications strategy that we have been working on together for the past few months. ⁠
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After we walked through the entire plan, the client told me that this was a "historic day" for their company πŸ™Œ ⁠
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Until now, they have never had any plan in place when it comes to communications.⁠
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🚫 They have been playing catch up. ⁠
🚫 They felt as if they were always behind. ⁠
🚫 Nothing was planned or strategic. ⁠
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Anything that was happening on the communications front was happening because "something needed to be done."⁠
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Tell me honestly, can you relate? πŸ™‹β 
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If you're saying yes … please, don't let it be this way. ⁠
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Having a communications strategy in place will make things so much simpler. ⁠
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Imagine if everything could⁠
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✨ Be planned months in advance⁠
✨ Have purpose + consistency⁠
✨ Ladder back to your overall company goals⁠
✨ Reach your target audience⁠
✨ Grow your business in the right direction⁠
✨ Be measured and optimized towards your business objectives ⁠
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When you are working within a communications strategy, IT CAN. ⁠
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Stop spinning your wheels trying to catch up. Until you take the step to build a plan, you will always feel behind. ⁠
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I would love to help you feel like you have achieved a historic day for your company! We will work together to build a tailored plan for YOUR communications needs. I promise it feels so great when it's complete!⁠

Happy Valentine's day from me and my furry Valentine πŸ• πŸ’–
02/14/2021

Happy Valentine's day from me and my furry Valentine πŸ• πŸ’–

Why you need PR from the get go⁠⁠Contrary to popular opinion, you need to start your public relations campaign way befor...
02/12/2021

Why you need PR from the get go⁠
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Contrary to popular opinion, you need to start your public relations campaign way before launch. Most business owners have trouble understanding how PR works. PR is meant to act like a bridge between the brand and their audience. PR helps you make your voice heard and build authority and leadership for your brand in the industry. ⁠
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Great public relation teams need to be a part of the production line. If you are waiting for your product or company to be completely ready for launch before hiring a PR team you are missing out on the opportunity to tell your story and connect with your customers! Your future customers and clients want to be active participants of your business journey from DAY 1️⃣⁠
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A good PR team can help curate a business story that aligns with the brand and effectively communicates it to the public. A strong team will be able to capture all aspects including special behind the scene moments that will result in captivating and organic stories. Brands are no longer built on selling but sharing! ⁠
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Capture your customers attention from day one, establish a connection, and your sales will surely follow! ⁠

As a small business, communications is the key to everything. How else would people know you exist and what message you ...
02/11/2021

As a small business, communications is the key to everything. How else would people know you exist and what message you want to share? ⁠
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A word of wisdom: having a communications plan is essential before you even launch a business. ⁠
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Communications can be managed in-house, and often a small business start outs with one or two people doing everything. But if you're struggling to answer these questions, it might be time to think about hiring a professional. ⁠
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What are my brand pillars? - What sets your brand apart from your competitors, and why should people care? Do your communications ladder up to your brand pillars? ⁠
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Who is my audience? Defining your key audience is *critical* to successful communications. Not knowing what message to share with what audience can kill a relationship with a potential customer.⁠
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Do I have brand authority in my space? Brand authority is the reputation and element of trust that your customers have in you and your brand. ⁠
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Am I turning followers into customers? As a small business, gaining social media followers is an awesome first step. But how do you build relationships with your audience that convert to sales?⁠
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If you had trouble answering these questions, it might be time to hire a professional. NKB PR would love to work with you! Schedule a complimentary Discovery call with us by sending us a DM πŸ’“β 

2020 was the year that changed EVERYTHING... ⁠⁠The public relations landscape is always changing and shifting, but we wi...
02/10/2021

2020 was the year that changed EVERYTHING... ⁠
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The public relations landscape is always changing and shifting, but we will see a hard shift after 2020. The way that audiences and brands interact is different; we are finding new ways to make connections. Companies need to be ready to change with the landscape - this goes back to the motto: meet your audience where they are. ⁠
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A couple of PR trends we can anticipate that are here to stay:⁠
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πŸ’“ Podcasts - starting your own for your brand and pitching podcasts as a guest. Podcasts provide the opportunity to inform, inspire, and connect with audiences. ⁠
πŸ’“ Value - showing your worth and knowing how to communicate value and purpose effectively to an audience is critical now more than ever. PR and communications is an opportunity to showcase what your brand brings to the table and how you intend to better your landscape. ⁠
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πŸ’“ Social awareness - don't be tone-deaf on social media - this could cost you your reputation. Make sure you are paying attention to the news, what is happening in the world, and you're not posting when you should be learning. ⁠
πŸ’“ Human connections - building authentic relationships is more important now than ever. Human connection is needed to stay relevant and real, know what your audience wants by connecting with them on a real level. ⁠
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Have you noticed this from any brands you follow?⁠

Status: OOO 🍸Did you guys know today is ? I love all these new 'national' days. It seems like there is a national day...
11/12/2020

Status: OOO 🍸

Did you guys know today is ? I love all these new 'national' days. It seems like there is a national day for everything - and that's some joy we all can use right now! These fun national holidays have become trendy and popular because businesses are learning to use them for marketing purposesπŸ“±β 
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There are a lot of free resources on the internet where you can find 'national days' that are relevant to your field of work. Here are some fun ways to utilize them to your advantage:⁠

🍸 Use the hashtag in your post so others who are searching under it can find you

🍸 Use it to run a sale or promotion - for example, a liquor company can use this day to offer a special on their product.

🍸 Host a giveaway - tell anyone who posts something relevant, uses the 'national day' hashtag, and tags you will be entered to win something!

🍸 Use it as a theme for an event or email newsletter

I'll be celebrating with a virtual happy hour with some friends + this bourbon apple cider smash in hand β™₯️

➑️ How can your business use national holidays to grow brand awareness?

There isn't a magic formula that will get you ahead. Putting in the work, the time, the extra effort and the passion is ...
09/12/2020

There isn't a magic formula that will get you ahead. Putting in the work, the time, the extra effort and the passion is the not so hidden secret to creating something successful ✨

But sometimes, knowing where to start can be hard - especially if you're launching a new business. We can help you develop a communications strategy so that your efforts can be focused on developing your business and focusing on what you're passionate about. DM me today to talk more about taking the leap of getting started.

Measuring the success of a communications campaign can be difficult. Having clear and defined KPIs (key performance indi...
09/11/2020

Measuring the success of a communications campaign can be difficult. Having clear and defined KPIs (key performance indicators) can help! Defining KPIs that ladder up to overall business goals can help not only evaluate the success of communications outputs, but the right KPIs should help propel a business forward.

Specifically, for social media, there are ➑️four leading KPI indicators.

➑️Reach

β–ͺ️ Follower count
β–ͺ️ Impressions
β–ͺ️ Mentions
β–ͺ️ Share of Voice

➑️Engagement

β–ͺ️ Likes or favorites
β–ͺ️ Comments
β–ͺ️ Sharing or retweets
β–ͺ️ Ratings and reviews
β–ͺ️ Inbound website links

➑️Return of Investment (ROI)

β–ͺ️ Direct sales revenue
β–ͺ️ Lead conversions

➑️Retention and Loyalty

β–ͺ️ Reviews and ratings
β–ͺ️ Issues resolved
β–ͺ️ Service-level agreements
β–ͺ️ Time to resolution
β–ͺ️ Customer satisfaction
β–ͺ️ Customer sentiment

Be sure to take time to establish a baseline before engaging in new tactics, so there are clear outcomes on your efforts. Set realistic goals and revisit them every quarter to six months.

How do you measure your social media KPIs?

If you'd like to review your social media goals, including setting some KIPs, always feel free to reach out. I'd love to chat!

What messages are you sending to your audience?β €π‘¬π’—π’†π’“π’šπ’•π’‰π’Šπ’π’ˆ π’šπ’π’–π’“ 𝒃𝒓𝒂𝒏𝒅 𝒅𝒐𝒆𝒔 - 𝒆𝒗𝒆𝒏 π’–π’π’Šπ’π’•π’†π’π’•π’Šπ’π’π’‚π’π’π’š - 𝒔𝒆𝒏𝒅𝒔 𝒂 π’Žπ’†π’”π’”π’‚π’ˆπ’† 𝒂𝒏𝒅 ...
08/31/2020

What messages are you sending to your audience?
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π‘¬π’—π’†π’“π’šπ’•π’‰π’Šπ’π’ˆ π’šπ’π’–π’“ 𝒃𝒓𝒂𝒏𝒅 𝒅𝒐𝒆𝒔 - 𝒆𝒗𝒆𝒏 π’–π’π’Šπ’π’•π’†π’π’•π’Šπ’π’π’‚π’π’π’š - 𝒔𝒆𝒏𝒅𝒔 𝒂 π’Žπ’†π’”π’”π’‚π’ˆπ’† 𝒂𝒏𝒅 𝒄𝒓𝒆𝒂𝒕𝒆𝒔 𝒂 π’‡π’†π’†π’π’Šπ’π’ˆ 𝒂𝒃𝒐𝒖𝒕 π’šπ’π’–π’“ 𝒃𝒓𝒂𝒏𝒅.
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Use this to your advantage by creating compelling content for your audience to react to drive their reactions.
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✨ Find your brand story ➑️ share your message to your audience ➑️ provide your audience with value ➑️ develop a core audience who you engage with regularly.
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𝑾𝒂𝒏𝒕 𝒕𝒐 𝒍𝒆𝒂𝒓𝒏 π’Žπ’π’“π’†? 𝑫𝑴 π’Žπ’† 𝒂𝒏𝒅 𝒍𝒆𝒕’𝒔 𝒄𝒉𝒂𝒕.

08/28/2020

Sensory marketing for pets rather than humans is really outside the, uh, crate.

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