03/03/2026
✨ Project Spotlight: Website Revamp for MovementWorks Dance and Fitness ✨
This one's close to home—literally. I know several little ones who take classes at MovementWorks, and I've seen firsthand how much joy their programs bring to kids in our community. 💃
Director Jess Widener-Pruitt reached out because parents kept telling her the website was confusing to navigate. Built on Squarespace's outdated 7.0 platform, it was hard to find class schedules, understand offerings, or figure out registration.
So we rebuilt it—upgrading to Squarespace 7.1 and redesigning with clarity and cohesion as our guiding principles:
🎨 Established unified visual branding with a coordinated color palette and fonts
🏠 Redesigned the Home page to introduce Jess and showcase the full range of offerings
📚 Reorganized classes into browsable directories so families can quickly find what they need
🔗 Highlighted key actions like registration and Google Reviews
📹 Created guides so Jess can confidently maintain the site herself
In Jess's words: "We were looking to get some things restructured and easier to navigate on our website… [Josie] was thorough and willing to help us understand things [on the back-end]. Great work and very close attention to detail!"
MovementWorks now has a professional website that matches the quality of their incredible programming.
Check out the before/after screenshots in the full case study—link in comments! 👇