11/09/2022
Says prospective client: "I'll invest in ads when I KNOW there will be an ROI."
To be blunt? Few things frustrate me as much as hearing this.
And I hear it far more often than I wish to admit.
Most people are not afraid to invest if they KNOW THEY WILL GET A RETURN.
Sounds game right? LIke you're being a smart entrepreneur?
Wrong.
That's like saying, "I'd be happy to get married if I could be guaranteed divorce, sickness or death won't happen."
Good luck with that.
I won't insult your intelligence by saying there are no guarantees in life, but it always strikes me how many people think this is a valid approach and mindset to advertising....
"I'll invest so long as I know there will be an ROI."
That's like saying, "I'll buy a lotto ticket if I know it's a winner."
And I get that it's not entirely their fault.
Many well-meaning entrepreneurs have been led to believe that in order to invest in advertising, we've got to know there's going to be a clear ROI (return on investment).
We see SO MANY people flaunting how they make $10 for every $1 they invest in ads, so it's no surprise we have these totally unrealistic expectations about what's "normal" online.
So can I tell you a secret from someone who's spent a LOT with Facebook(TM) ads behind the curtains of many businesses (who have made hundreds of thousands of $$$).
A guaranteed ROI doesn't exist.
This is never possible.
The people who reap the reward are those brave enough to take the risk.
Do we want it to be a calculated risk? Most definitely!!
Do we want to make sure we have the best people on our teams? No brainer!!
But can any product or service be "guaranteed" to succeed? Sadly no.
(Otherwise pictured "Colgate Entrees" wouldn't have happened).
While I can commend you for being business savvy, even the most seasoned of entrepreneurs know that testing a new offers takes time, effort, investment and time to make tweaks.
Every truly honest business owner will admit that only ever 9 out of 10 business ideas actually take off.
And even if you've got a great idea, it can take a few months or more to crack the funnel and made the needed modifications to optimize (and this is always evolving).
If there were such thing as a "guarantee" than the business world be so much simpler and far more people would be in business.
The person who gets the biggest reward is the one brave enough to take the risk.
I can promise you the people with the MOST successful online products did extensive advertising testing, tweaking to their offers, putting in blood, sweat and tears, having faith it would work out and the courage to persist and fund their dreams maybe when it didn't even seem possible.
Above all, they have the mindset that advertising is an investment and even if it doesn't have the results you dreamed of, it's gonna give you a tonne of data about what you could be doing better.
