The Do Good Designer

The Do Good Designer Good Design for Good Brands (and people ☻)
✶ Hi, I’m Allie!
✶ Brandings, murals, & merch 📍 Omaha

06/17/2026

From branding and murals to packaging, merch, signage, and everything in between, here's a look at some of the projects I work on.

If you have a project in mind, I'd love to hear about it. Fill out the inquiry form on my website, and let's start the conversation 🤍

06/10/2026

A few weeks ago, I asked people to submit make-believe businesses for me to brand just for fun. Then I asked you all to help name the one I chose.

The winning name? Sands of Time 🌊

One of my favorite things about design is that not every project has to be real. Sometimes the best ideas come from following curiosity and making something simply because it sounds fun.

I spent less than 90 minutes on this concept, but projects like this are often where I learn the most. They're a reminder that creativity doesn't always need a client, a deadline, or a perfect outcome ✨

06/08/2026

Minute Monday: a quick design tip 👜✨

Creating your own mockups is one of the easiest ways to make client presentations, portfolio pieces, and social content feel more polished. Plus, you can customize them to match your exact style instead of relying on generic templates.

Let me know what design tip you want to see next!

05/26/2026

The ChatGPT tip I didn't know I needed as a muralist 🎨

Upload your design + wall dimensions and it'll tell you exactly how much paint to buy per color. It accounts for coverage, breaks it down by color, and it's actually really accurate.

Had to pass it along. Try it out and let me know 🫶

05/20/2026

A collection built with a bigger purpose behind it 💙

I designed this entire collection with The Cold Hearted Co to help fully fund donated murals throughout Omaha and the surrounding community. Every piece was made to feel fun, wearable, and meaningful, from the Find the Good trucker hat and socks to the keychain, sticker, and tee.

The best part? The more this collection grows, the more murals we’re able to give back to the community.

We already have the first donated mural lined up, and moving forward, organizations will be able to apply to receive one. I’m really excited to see where this goes and share more along the way 🫶

05/18/2026

Minute Monday: a quick design tip 🍋✨

One of my favorite ways to make branding feel more dynamic is with simple animated GIFs. Such an easy way to add more personality to your digital content.

Let me know what design tip you want to see next!

05/15/2026

Back with another old design school project review ✨

This one was from my Typography 2 class, where we each picked a song and designed an entire layout around the energy and feeling of the lyrics. I chose “Cigarette Daydreams” by Cage the Elephant, and looking through this project again brings back so many memories.

Looking back now, I love how fearless I was with scale, texture, layering, and typography. From the ashy textures in the lettering to the contrast between the louder spreads and the really minimal moments, it still feels really intentional to me.

And honestly, for being 20 years old, I’m still giving myself an A+ 🤍

05/13/2026

A few mural painting tips that have completely changed the way I paint over the years 🎨

Painting murals is so much more about efficiency than people realize, especially on larger walls with tons of layers and detail. A lot of what looks chaotic in the beginning stages usually leads to the cleanest final result.

Bigger brushes, working background to foreground, and learning brush control have probably made the biggest difference in my process over time.

05/11/2026

Back with another old design school project review ✨

I made this book when I was 21, and honestly, I can still tell how much care I put into every detail. From the handmade paper with gold flakes to the hand-bound pullouts and infographics, this project felt really intentional creatively.

Looking back now, there are definitely things I would change, but I still love how dynamic it feels.

05/08/2026

My current hyperfixation fonts! 🩵

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Omaha, NE

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