Script Marketing

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Script Marketing helps landscaping businesses grow through full-service marketing, and through The Landscaping Growth Script podcast, your go-to resource for better leads, higher-value clients, and consistent year-round growth.

If your marketing runs on autopilot, it's probably not running at all. The Weekly Marketing Rhythm Checklist gives you 7...
08/07/2026

If your marketing runs on autopilot, it's probably not running at all.

The Weekly Marketing Rhythm Checklist gives you 7 simple habits to keep your business visible, relevant, and top of mind — without needing hours a week to do it.

Inside, you'll find:

• A weekly Google Business Profile checklist

• A simple system for review requests + responses

• A lead source tracking prompt

• A client touchpoint reminder

• A competitor scan template

• A lead response time audit

Download it free at scriptmarketingco.com/resources

“Set it and forget it” marketing used to work. Not anymore. Search engines are changing constantly. AI-powered search is...
08/05/2026

“Set it and forget it” marketing used to work.

Not anymore.

Search engines are changing constantly. AI-powered search is reshaping how homeowners find and vet you before they ever call. And a stale Google profile, an untouched website, or reviews from two years ago don't say “trustworthy.”

They say “we're not paying attention.”

This week's episode breaks down 7 things landscaping businesses need to do every single week to stay relevant:

• Update your Google Business Profile

• Ask for and respond to reviews

• Refresh something on your website

• Track what's actually generating calls

• Stay in front of clients you already have

• Scan your competitors

• Audit your lead response time

Plus, we built a free Weekly Marketing Rhythm Checklist to help you put it all into practice.

Download it at scriptmarketingco.com/resources

Link in bio.

08/04/2026

Your Google profile hasn’t been touched in a year.

Your website looks the same as it did two summers ago.

Your reviews stopped coming in a while back.
And you’re wondering why leads have slowed down.

That’s not bad luck. That’s neglect.

This week on The Landscaping Growth Script, I’m breaking down 7 things landscaping businesses need to do every single week to stay relevant — your Google profile, your reviews, your website, and the one number most companies never check: lead response time.

None of it takes hours. But skip it long enough, and it quietly costs you jobs.

Listen to the episode + download the free Weekly Marketing Rhythm Checklist at scriptmarketingco.com/resources.

Link in bio.

If your marketing isn’t landing, it might not be your message. It might be your first few seconds. The 6-Second Attentio...
07/31/2026

If your marketing isn’t landing, it might not be your message.

It might be your first few seconds.

The 6-Second Attention Checklist for Potential Clients walks you through:

• Your truck wrap & yard signs

• Your Google Business Profile

• Your website’s hero section

• Your video hooks

• Your proposals & follow-up texts

Five touchpoints. A few minutes each. A much clearer picture of what your marketing is actually saying at a glance.

Download it free at scriptmarketingco.com/resources

Most landscaping companies think they have minutes to make an impression. They don’t. They have seconds – somewhere betw...
07/29/2026

Most landscaping companies think they have minutes to make an impression.

They don’t.

They have seconds – somewhere between 3 and 6, depending on the touchpoint.

That’s how long someone looks at your truck before they’ve driven past it. How long they scroll past your Instagram post. How long they glance at your Google reviews before clicking away.

This doesn’t mean blogs and long videos are a waste of time. They’re not. They just work at a different, later stage – after someone’s already decided you’re worth their time.

The real fight happens before that.

This week’s episode breaks down:

• Why attention is won or lost before your “message” even matters

• Where the 6-second test shows up in your business

• One easy fix for video hooks almost everyone gets wrong

Plus, we made a free companion guide: The 6-Second Attention Checklist for Potential Clients.

Download it at scriptmarketingco.com/resources

Link in bio.

07/28/2026

Your marketing doesn’t get minutes.

It gets seconds.

Three to six, depending on where someone’s looking — your truck, your Google profile, your Instagram, your website.

Most landscaping companies are still building for the fifteen-minute version of their marketing and ignoring the six-second version completely.

This week on The Landscaping Growth Script, I break down where that six-second test is actually happening in your business — and one simple fix for video hooks that changes everything.

Listen to the episode + download the free 6-Second Attention Checklist for Potential Clients at scriptmarketingco.com/resources.

Link in bio.

You can have the best website in your market. And still be invisible in the one place most potential clients look first....
07/24/2026

You can have the best website in your market.

And still be invisible in the one place most potential clients look first.

That local map section at the top of Google isn't ranked by your website. It's ranked, in large part, by your reviews.

How many you have. How recent they are. Your overall star rating.

There's a real threshold around 4.0 stars that decides who gets seen and who doesn't.

This week's episode of The Landscaping Growth Script breaks down exactly how this works, and how to fix it without touching your website at all.

Listen now wherever you get your podcasts.

Most landscaping companies assume that if they're not showing up on Google, their website is the problem. It usually isn...
07/22/2026

Most landscaping companies assume that if they're not showing up on Google, their website is the problem.

It usually isn't.

Google decides who gets that top local map spot using a completely different signal: reviews. Not your homepage. Not your blog. Not your ad spend.

How many reviews you have, how recent they are, and your star rating.

There's a real threshold sitting around 4.0 stars. Below it, you get filtered out of that top section almost entirely, no matter how good your site is. Above it, you become a real contender.

This week's episode of The Landscaping Growth Script breaks down:

Why that map section matters more than most owners realize

Why a great website isn't enough on its own

The threshold that decides who gets seen

A simple, no-cost system for generating steady, recent reviews

Link in bio.

07/21/2026

Your website isn’t the problem. 
Your reviews are. 

Most landscaping owners assume that if they’re not showing up on Google, they need a better website. 

But that local map section, the one with three listings under the pins, isn’t primarily ranked by your website. 

It’s ranked by reviews. How many you have. How recent they are. Your star rating. 

There’s a real threshold sitting around 4.0 stars. Below it, you’re filtered out almost entirely. Above it, you’re in the running. 

This week on The Landscaping Growth Script, I break down exactly how this works, and a simple, no-cost way to fix it using clients you already have. 

Listen to the full episode wherever you get your podcasts.

Most high-ticket sales visits fail quietly. Nobody says the wrong thing. The visit just isn't built to earn the trust a ...
07/17/2026

Most high-ticket sales visits fail quietly. Nobody says the wrong thing. The visit just isn't built to earn the trust a six-figure decision requires.

Inside the free checklist:

What to bring to every estimate
The discovery questions almost nobody asks
A benefit-translation exercise for your top features
A follow-up and debrief process that actually improves your close rate

Download it free at scriptmarketingco.com/resources.

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Opelika, AL
36801

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