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Script Marketing helps landscaping businesses grow through full-service marketing, and through The Landscaping Growth Script podcast, your go-to resource for better leads, higher-value clients, and consistent year-round growth.

10/14/2026

This week on the Landscaping Growth Script podcast, we're breaking down AI in landscaping, and we've got 7 rules for success!

Join us at scriptmarketingco.com/resources

10/13/2026

Almost every landscaping owner we surveyed uses AI every day.

Almost none are confident they're using it well.

Here's why.

AI is saving them real time. But it lives in the owner's browser tab, not in the business.

The owner got faster. The company didn't change.

In this week's episode of The Landscaping Growth Script, I break down what we found, where AI belongs in your marketing and sales, where it can hurt your brand, and a 90-day plan to turn AI habits into business systems.

Grab the free report, "AI in Landscaping," at scriptmarketingco.com/resources.

Link in bio.

10/09/2026

With 36 team members, Rossen Landscape can't have everyone doing things their own way - but that doesn't mean everything gets systemized.
Jason H. Navon explains exactly where he draws the line between what should be a repeatable process and what needs to stay human: judgment, creativity, problem solving.

Full episode: link in bio.

Rossen Landscape's Integrator Jason Navon on what actually separates a good landscaping team from a great one: process. ...
10/08/2026

Rossen Landscape's Integrator Jason Navon on what actually separates a good landscaping team from a great one: process.

Full episode: link in bio.

10/07/2026

Every landscaping business with two leaders at the top has some version of this dynamic. At Rossen Landscape , Jeff is the visionary - big ideas, big relationships. Jason H. Navon is the integrator, making sure it actually gets executed on the ground. In this clip, Jason breaks down exactly how that dynamic works - and why it only clicks when both sides respect what the other brings.

Full episode: link in bio.

10/07/2026

You met the visionary. Now meet the integrator. Jason Navon has spent 16 years building the systems behind Rossen Landscape's stunning design/build work — and this week he's telling us exactly how that visionary/integrator dynamic actually works. Link in bio.

10/02/2026

There's a ceiling most landscaping business owners hit without realizing it's coming.

Jeff Rossen, owner of Rossen Landscape ape, says you can run a company solo up to around $4 million - but if you want to go bigger than that, something has to change. He hit that wall himself at $2.5 million.

Hear the whole story in this week's episode of The Landscaping Growth Script.

Link in bio.

This is the moment a lot of landscaping business owners will recognize. 📉Jeff Rossen, owner of Rossen Landscape , hit th...
10/01/2026

This is the moment a lot of landscaping business owners will recognize. 📉

Jeff Rossen, owner of Rossen Landscape , hit this exact wall - and it wasn't a marketing problem or a sales problem. Hear how he fixed it in this week's episode.

Link in bio.

09/30/2026

Before you build a single process in your landscaping business, Jeff Rossen says there's a step that has to come first: knowing your core values.

Only after that can you map out the processes that actually run the company - sales, maintenance, design, build, finance, billing, even how you handle client problems. Rossen Landscape has it all written down, so nothing gets reinvented every time someone new joins the team.

Jeff breaks down how EOS reshaped the way his team operates in this week's episode.

Link in bio.

09/29/2026

Most landscaping business owners hit a wall around $2.5 million – and don't see it coming until they're already behind. Jeff Rossen, owner of Rossen Landscape, hit it too. This week on The Landscaping Growth Script, we talk about what changed once he stopped trying to run everything himself. 🎧 Link in bio.

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Opelika, AL
36801

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+13343630674

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