Samantha Marcellino

Samantha Marcellino Founder of SGS Media. I simplify social for busy women biz owners—especially fellow Elder Millennials

Sam's knack for cultivating engaged communities is undeniable and definitely one of the reasons she founded SGS Media. Before SGS Media became one of the go-to social media agencies for established Service Providers looking to market and sell their offers easily, it was a one-woman show with Sam quite literally doing it all. After three years of consistent growth, repeat clients, referrals, and expansion, what was formerly known as Sam Gets Social has bloomed into the SGS Media agency it is today. An agency dedicated to helping established Service Providers cultivate engaged communities to effortlessly market and sell their offers to an audience who truly needs them. When she's not serving SGS Media clients, you can typically find her hiking (when Cali-based) or walking on the beach (when Florida-based) with her husband and teenager. Her mission as a mom, woman, and entrepreneur is to help others seize amazing opportunities and bring their dreams to fruition, and it's safe to say that she's living her mission. To have Sam speak on your podcast, email her at [email protected].

09/23/2026

Did I say the intro wrong? Yes. Let’s just say I’m the personality hire. 💁‍♀️ Inn House Marketing

09/22/2026

These are the unwritten rules, though 👇

✍️ Slack is for updates and retainer-related quick requests

📧 Email is for contracts and invoices and things that need a paper trail

👀 DMs are for content inspo and posts to share to their stories

📲 Text is for anything but business (including ridiculous Giphys)

And somehow we don’t lose track of a single thing!!

No, but for real, don’t email me anything else bc that’s where my communications go to die. So sorry.

🤔 How do you handle client communications???

09/15/2026

I regret to inform you that only the 30yo+ crew passed the vibe check. 👵🏻👵🏼👵🏽👵🏿

09/14/2026

4 months of planning, approximately 37 inspo clips saved, 3 days together, zero videos actually filmed.

🎥 Emma Borda | Social Media Strategist + Small Business Consultant

Now that I’ve got your attention, here’s 3 reasons:1. You’re looking to take your marketing in-house but don’t have the ...
09/09/2026

Now that I’ve got your attention, here’s 3 reasons:

1. You’re looking to take your marketing in-house but don’t have the systems, internal trainings, and know that you don’t even know what you don’t know about doing this.

2. You’re tired of BS scammy marketing advice.

3. Bailey and I are kinda cool Bailey Maldonado | Copywriting | Funnels | Fractional CMO.

Need help with your marketing but don’t know where to start?

Step 1️⃣, head to Inn House Marketing and send a DM telling us what’s going on that’s making you stressed…

Want to monetize Substack but don’t know where to start?

Have an email list you’ve ghosted and want to wake back up before your next sales campaign?

Been doing all the “right things” but have no way of tracking to see what is bringing in $$$ vs. what’s wasting your time?

^^^ very common things we’ve been hearing lately 💁‍♀️

Meet you in our DMs!

-
fractional cmo
social media manager
course creators
online service provider

09/08/2026

Over $6k to a platform that rhymes with Shmajabi...

I’ll never understand why it’s so easy to give clients advice and so hard to follow it yourself, but just know if this roles were reversed, I would tell you to make sure:

1. You’re creating something people want

2. It makes sense for your business

3. You’re not letting perfectionism ruin a good thing.

🙏 I promise what you have is already good enough.

TELL ME I’M NOT THE ONLY ONE WHO HAS DONE THIS!!!!

PS. I’m a lot better at launching client digital products than my own and I have receipts to prove it. Need help getting your thing out into the world and making you $$$? Let’s do it.

09/01/2026

I work with service providers across many different industries, and the reality is always the same...
..a few strategic efforts will always outperform throwing pounds of spaghetti at the wall to see what sticks.

More isn’t always more.

So instead of hopping on all the newest marketing trends, keep it simple and focus on what works: Build. Fuel. Amplify.

👏 BUILD the foundation first research, audits and the systems underneath.

👏 Then, FUEL it with real inputs: Brand messaging, offers, research, customer language, call recordings, whatever the strategy actually runs on. This is not optional!!

👏 Then, and only then, you AMPLIFY, aka doing more of what already works.

If you want more actually realistic yet effective marketing advice, follow me here and over at Inn House Marketing so we can get everyone back to the real plot....

💁‍♀️ Making $$$ without burning out.

Remember when we’d post a pic of our lunch,slap the Valencia filter on it and call it a day? What a time to be alive.I c...
06/16/2026

Remember when we’d post a pic of our lunch,
slap the Valencia filter on it and call it a day? What a time to be alive.

I can’t wait to see how this style comes back with the 2026 twist.

Have you been seeing more static lately posts in your feed lately?

06/10/2026

The social media strategist group chat couldn’t pass on this trend, here’s how to do it:

Pick a phrase and say it 4 different ways, most commonly being used are-

1. Enthusiastic
2. Disappointed
3. Sarcastic
4. Flirty

You can do it solo or with a friend on camera at the same time. ⬅️ Bound to end up in giggles, make sure to leave them in!

Phrases you might try depending on your industry-

> Hair Stylist “just a trim?”
> Real Estate “it’s got great bones”
> Med Spa “it’s just a little tingle”
> Interior Designer “you want all neutrals…”
> Wedding Photographer “now look at each other”

You really can’t go wrong, have fun with it!!!

And if you need help picking a phrase shout out your industry and we can help brainstorm.

Happy Creating,
Your favorite social media gals

- founder of - founder of
- founder of
founder of

06/07/2026

SOUND ALL THE WAY UP: In his defense, the door to my office was closed and he had no idea I was filming but why are husbands so loud for no reason?!

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Palm Beach Gardens, FL

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