Candor Company

Candor Company Candor Company is a consumer and market research consultancy. Any comparisons to traditional consumer and market research end here.

Clients hire me to help them understand the what, where, why, and how of the issues that affect their businesses. I specialize in great interviewing. I don’t specialize in one particular industry or customer segment, but the majority of my clients are Fortune 100 companies selling products and services around the globe. Many of my projects relate to:

- Product development
- Brand positioning
- Advertising refinement
- Web site usability

10/05/2022

If you're into taking vitamins and supplements and one of the brands you take is Jarrow Formulas. Please message me - we have a super fun study about supplements for energy, immunity and probiotics. Online groups will take place week of Oct 24. We'd love to talk to you if you are currently buying any Jarrow Formulas products. Message Candor please!

2021 certainly was not the year we originally envisioned but it sure was a busy one for us.  Follow the link in our bio ...
12/31/2021

2021 certainly was not the year we originally envisioned but it sure was a busy one for us. Follow the link in our bio for a look back by the numbers.

The Mini Candorist.
11/06/2021

The Mini Candorist.

First time back in a facility since pre-COVID!  Great to see Andrew from MARS Research along with copious amounts of sna...
11/04/2021

First time back in a facility since pre-COVID! Great to see Andrew from MARS Research along with copious amounts of snacks, flip charts, and one way mirrors.

What does your office say about you?  The evolving nature of people’s offices and ‘zoom’ backgrounds has been fascinatin...
05/29/2020

What does your office say about you? The evolving nature of people’s offices and ‘zoom’ backgrounds has been fascinating to see since the pandemic began.

So what can we surmise about Jonathan’s space?

"Zoom Fatigue" is a real thing. It's hard to maintain focus during the best of times much less during a pandemic.  The s...
05/18/2020

"Zoom Fatigue" is a real thing. It's hard to maintain focus during the best of times much less during a pandemic.

The solution - give them something to look at. It's all part of our mission to re-think the video discussion group. Learn more at: https://lnkd.in/ef8ptC2

Happy birthday Liz!  You’re the best business partner and Co-Candorist ever!
04/20/2020

Happy birthday Liz! You’re the best business partner and Co-Candorist ever!

Who knew that when Jonathan took this photo in an empty restaurant that only a few weeks later most restaurants would be...
04/06/2020

Who knew that when Jonathan took this photo in an empty restaurant that only a few weeks later most restaurants would be closed to dine in patrons?! ⁣

Thankfully, everything will go back to normal soon, and we will be able to return to our daily activities like before. When that does happen, where are you most excited to go? ⁣

We definitely have some spots in mind! 😊⁣

04/02/2020

The COVID-19 story is still unfolding. And although we might be in the beginning stages of a nationwide “lockdown”, shopping will go on. High on that list for the foreseeable future is cleaning products (if you can find them). ⁣

Even as we prepped, we noticed some cleaning products were quickly swiped from the aisles, while natural products, bleach, and certain varieties of wipes and cleaners remained untouched and in abundance. And we wondered, “Why?” ⁣

So we consulted the experts, members of our ThinkTank panel, to find the answers and compile a CPG guidebook for the days ahead. WATCH below for some of the insights we learned and to hear what our ThinkTank members had to say.⁣

For the full story, visit https://www.thecandorcompany.com/latest-research

  to a not so distant past. Not long ago Liz was enjoying QRCA and previewing all of the delicious food offerings. ⁣⁣Dur...
03/26/2020

to a not so distant past. Not long ago Liz was enjoying QRCA and previewing all of the delicious food offerings. ⁣

During these challenging times, we must keep in mind that this too shall pass, and we will return to making new connections and memories just like these. ⁣

03/24/2020

Ahh...The good old days of in-person research! We'll get back there eventually but we take the same approach with our digital work and always have.

We make documentary films about our clients' best customers. They're more powerful than PowerPoint and inspire along with providing insight.

Here's a quick sample of what the opposite of traditional consumer research looks like.

Address

Palm Beach Gardens, FL

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