Jody Eichler Digital Growth & Marketing Transformation

08/05/2026

Marketing thought of the day:

Every click is an opportunity to say no.

07/20/2026

AI Hallucinates Regularly. Without an experienced operator, AI output degrades into confident, hallucinated, or generic "whitewashed" filler.

Because models prioritize pattern-matching over genuine understanding, users must structure their workflows with rigorous guardrails to achieve reliable deliverables.

06/04/2026

Most brands don’t need more dashboards.
They need better questions.

After 25+ years helping brands manage, optimize, and make sense of hundreds of millions in marketing-driven revenue and media investment across DTC, B2B, SaaS, retail, wellness, and high-growth brands, one pattern keeps showing up:

Most teams aren’t lacking data.
They’re missing the right growth signals.

ROAS and CPA are important, but they only tell part of the story. If you want to build scalable omnichannel growth, you need to look deeper.

Here are the 3 KPIs you should be obsessing over this quarter:

1. Customer Acquisition Cost to Lifetime Value (CAC:LTV): Are you actually making money on the customers you acquire over time, or just breaking even on the first sale?

2. Time to Second Purchase: This is the ultimate indicator of your lifecycle and retention strategy. If they don't buy again quickly, your onboarding is broken.

3. Channel Contribution Margin: Stop looking at blended ROAS. Understand exactly how much profit each specific channel is driving after variable costs.

Building actionable growth insights starts with the right data.

What is the one metric your team struggles to track accurately?

06/04/2026

DAI | Digital Ad Insertion | Game changer

The future of advertising isn't reaching everyone. It's reaching the right people. Dynamic ad insertion is making premium media accessible to businesses of all sizes.

05/29/2026

Funnels are not just ads and landing pages.
They’re the whole customer journey.

05/29/2026

05/29/2026

Founder-Led Brands
Founder-led brands are usually my favorite kind of companies to work with.

The vision is real.
The urgency is real.
The opportunity is real.

But growth can outpace infrastructure fast.

That’s when teams start drowning in campaigns, agencies, dashboards, approvals, and disconnected priorities.

Scaling isn’t just about doing more.

It’s about building the structure to make better decisions faster.

05/28/2026

Marketing Gets Blamed
A lot of “marketing problems” are actually business problems showing up in marketing reports.

Bad inventory.
Weak offers.
Poor landing pages.
Slow approvals.
Unclear positioning.
Broken tracking.
Disconnected teams.

Marketing gets blamed because it’s visible.

But the real issue is often deeper in the system.

05/28/2026

AI can create more content.
It can’t fix unclear strategy.

But eyeballs without intention don’t build a business.

If your audience, offer, funnel, messaging, and measurement aren’t clear, AI will only help you create more noise faster.

More output doesn’t mean more impact.

And more visibility without direction can become wasted time, wasted spend, and wasted attention.

The goal isn’t more content.

The goal is content that knows where it’s going.

Strategy first. AI second.

05/27/2026

Most businesses don’t have a data problem. They have an alignment problem.