08/26/2026
Most firms do not have an ads problem. They have a call-handling problem.
If a prospect calls and hits:
- voicemail
- a long phone tree
- or a slow callback
Your Cost Per Lead looks fine, but your Cost Per Booked Meeting spikes.
Our baseline for CPA lead capture infrastructure:
1) Speed-to-answer under 30 seconds
2) Call routing by service line (tax vs advisory)
3) Missed call text-back within 60 seconds
4) Logged + tagged calls for follow-up
Want our checklist? DM us “CALL FLOW”.
https://getnomad.io