03/16/2026
Building a brand means constantly testing what actually drives growth.
In this clip, Ryan Shapiro, CEO, Adcentric (Knix Agency), shares how Axon became a scalable and profitable customer acquisition channel for their team.
Their “omg” moment?
Seeing strong early ROAS and confirming the results through their backend data.
One key difference: the average viewer spends ~30 seconds watching an ad, enough time to actually explain the brand and convert.
If you’re focused on scaling new customer acquisition, this is worth a watch.