Move & Store Marketing

03/15/2021

This is social media done right! 👏 It can be tempting to default to posts highlighting your recent reviews or talking about your business. In reality, you should be using your social accounts to provide value to potential customers. Moving and storage tips are great and are more likely to be shared b/c they provide value!

Monday Moving Tip!!!

03/10/2021

This is great example of valuable content for your customers! American Moving & Storage created exactly the type of post that draws potential customers in via social media. Provide value and solutions for your customers!👏

03/09/2021

Bad marketing habits you need to leave in 2020: Only talking about yourself on social media. Get your followers engaged in conversation by asking them questions or to share their experiences in the comments.

03/08/2021

Did you know Facebook, Instagram and LinkedIn are also search engines? And just like Google, they need information to SCAN! Make sure your pages are fully populated with information for social media to ‘crawl’.

03/05/2021

03/04/2021

Facebook ad format #1: Instant Experience is a full-screen advertisement that opens after someone taps your ad on a mobile device. How would you use the Instant Experience to visually highlight your moving or storage business?

03/03/2021

STAT CHECK! 50% of search queries are 4 words or more. So pump up those keywords! Keep things in mind like "Affordable Storage Near Me" or "Local Moving Company Near Me".

03/02/2021

How to create a positive customer experience #1: Build an emotional connection with your clients. A business that optimizes for an emotional connection outperforms competitors by 85% in sales growth. Do this by weaving a story about yourself on your social media. (Source: SuperOffice)

03/01/2021

Great discussion here. We're currently working with a storage business in V.A. who did this and it's a great starting point! The facility already has some tenants but is ripe for growth with a few upgrades (including online authority). 🙌 We'll be sharing their story soon, but this conversation will be a great starting point!

There are many great opportunities for investment. One that sometimes gets overlooked is purchasing a site that needs help. Perhaps it's older and requires upgrades, or it's been mismanaged. How do you know if the business can be turned around and made profitable? Members of Self-Storage Talk, the industry's largest online community, discuss what factors are in play when thinking about buying a troubled business. Have you purchased a "diamond in the rough"? How did it work out? https://bit.ly/2NJ6Ywq

03/01/2021

Digital marketing myth #1: More content will build your brand. While partly true, it’s TARGETED content that works. As a moving or self-storage business create content with specific keywords to get your brand seen by your target audience.

02/26/2021

Bad marketing habits you need to leave in 2020: Not using Instagram stories. Stories aren’t just for cool kids - they can instantly promote your brand in a fun way.

02/25/2021

Are you proactively reminding customers to leave reviews? Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. Send out emails to your database reminding them to leave a review for your products. (Source: eMarketer)