Firestarter Marketing

Firestarter Marketing Marketing for Solo Entrepreneurs and Small Businesses

09/03/2026

If your AI-written posts could belong to any business in any city, that's the problem, not the AI. Feed it your actual voice, your real phrases, the stuff you say to customers every day, before you ask it for words.

This week: paste three things you actually said out loud into your AI tool and ask it to match that tone. Your content will finally sound like you instead of every other business hitting “generate.”

45% of people now ask AI for local recommendations. 88% of them fact-check it before they call. Most business owners hav...
09/02/2026

45% of people now ask AI for local recommendations. 88% of them fact-check it before they call. Most business owners have checked neither.

There's a free way to find out exactly why AI is or isn't sending you customers, and it takes four minutes.

Open ChatGPT. Paste this:

"You are a real person in [city] who needs a [service] right now. Name the three local businesses you'd shortlist and why. Then evaluate [my business name] at [my website]: did it make your list? If not, what's missing compared to the three you picked? Then give me the three highest-impact changes I could make in 30 days, ranked. Be blunt, don't be encouraging."

That's it. That's the whole thing.

Here's why it works: Google never told you why you ranked 14th. AI will tell you in a full sentence, for free, in about thirty seconds. The black box opened and almost nobody's looked inside.

The most common thing it catches: no pricing anywhere on the site. AI skips you for it constantly, and fixing it takes under an hour.

Run it. Screenshot the fix list. Then actually do item one.

Full prompt (the five-section version) is in this week's Firestarter Forum. Link in bio.

Hashtags:

09/01/2026

Your website looks great. AI can't read it.

ChatGPT and Google's AI aren't scanning for pretty. They're scanning for answers. "Excellence Since 2009" tells them nothing. "A roof inspection in Denver runs $250 to $400" tells them everything.

This week: add 5 real customer questions to your top service page. Answer them in plain English. That's it. That's the tip.

Free AI visibility check at the link in bio.

08/27/2026

Your analytics said "direct traffic." That's data-speak for a shrug. Here's what actually happened: someone asked ChatGPT, heard your name at a BBQ, watched your video on a friend's phone... then typed your name into their browser three days later.

Zero credit to the stuff that did the selling. Before you kill the marketing that "isn't driving clicks," ask every new customer

ONE question: "How'd you hear about us?" And don't accept "online." Two weeks of real answers will change where you spend your money.

Unlock the full potential of your business! 🚀 Did you know regularly updating your Google Business Profile can drastical...
08/20/2026

Unlock the full potential of your business! 🚀 Did you know regularly updating your Google Business Profile can drastically boost your local presence and drive growth? Stay current, engage effectively, and watch your visibility soar with consistent customer reviews. Ready to stand out in your area? Let's start optimizing today! 💼

08/20/2026

Plot twist: Many businesses want to appear in AI tools like ChatGPT, but outdated privacy settings or overactive security plugins might be blocking their own website. It only takes one wrong toggle!

Try this quick test: paste your homepage content into AI like ChatGPT or Perplexity and see if it can understand what your business is about. If not, AI recommendations might not reach your customers. Don't let a simple setting hold you back!

08/18/2026

Your best content idea isn't on some trends list. It's the question every customer already asks you. Those exact words are going into Google and ChatGPT right now, and someone is getting recommended for having the answer.

Film a 60-second reply on your phone, post it, and add it to your site as an FAQ. One question. Two placements. Ten minutes.

The "I'm not technical" objection has never once been the real problem. Not being able to describe your own process is t...
08/17/2026

The "I'm not technical" objection has never once been the real problem. Not being able to describe your own process is the real problem, and that's fixable in about twenty minutes.

Struggling with technology? You're not alone—and you don't need to be a tech genius to succeed. Discover how understanding your goals and articulating them clearly is all it takes to harness AI for your business. Dive into our carousel to see just how approachable AI can be.

Ready to empower your business? Link in bio.

08/11/2026

Hot take: your follower count is rented. The platform owns it, the algorithm controls it, and your reach can vanish overnight. Your email list? That's yours forever. Give people ONE reason to join (discount, tip sheet, first dibs), put the link everywhere, and send one short, useful email this week.

Owned beats rented. Every time.

08/11/2026

Last year I shut down a training program that people showed up for and nobody used.

So this one runs differently. You don't watch me build an AI agent. You build yours. In the room. For a task from the business you actually run. You leave with something that works.

And yes, it's paid on purpose. Free trainings fill with people who were never going to do the work. I'd rather have 12 owners who walk in with a real problem and walk out with it solved.

August 25. Details in the link.

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