HotelGeofencing.com

06/14/2024

The Gen Z Traveler Has Landed: How HotelGeofencing.com can help

As travel rebounds post-pandemic, 65% of Gen Z and 72% of millennials are expected to increase their leisure travel spending in 2024. According to a recent PMG report, these travelers seek spontaneity, cultural immersion, and seamless experiences. With 44% of travelers planning trips just one to three months in advance and 42% embracing spontaneity, the travel landscape is shifting.

We are poised to help hotels tap into this dynamic market. Our location-based technology enables personalized offers and real-time updates, catering to the spontaneity and high expectations of modern travelers. By integrating our solutions, hotels can provide tailored experiences that resonate with Gen Z and millennial guests, enhancing their stay and boosting loyalty.

In an era where 58% of Gen Z travelers use loyalty programs and 84% of travel companies plan to introduce new benefits, standing out is essential.

Check out the article for more insights into Gen Z and Millennial travel: https://hubs.li/Q02BrvPP0

06/13/2024

How has cookie deprecation effected retargeting audiences? Let's use our ReTV product as an example.

Our data team evaluated the performance of our streaming TV campaigns to identify trends against each campaign type. The following provides a snapshot of the aggregate performance of our 2023 campaigns for the apartment sector.

Key Takeaways:

🔑 ReTV is our best-performing OTT/CTV type for hotels.

🔑 Although Hulu is expensive to run, it drove a strong cost per conversion.

📺 ReTV is our streaming TV site retargeting service that showcases CTV ads to prospective renters and guests who have already visited your website. This campaign type had the lowest cost per conversion, driving highly-relevant ads to lower funnel prospects already researching your property.

We've been closely monitoring our retargeting segments and have noted only a 10% decrease in user collection over the past four months. It's important to note that cookie deprecation will occur in phases and the gradual shift will give ReTV some runway.

06/12/2024

Exciting news for travelers and hospitality enthusiasts! IHG is expanding its portfolio in Mexico, offering more options for your next vacation or business trip. With new properties in key destinations, you can now experience the world-class hospitality that IHG is known for in even more locations across Mexico.

Whether you're looking for a luxurious resort experience or a convenient stay in the heart of a bustling city, IHG has you covered. Stay tuned for updates on these new additions and start planning your next adventure with IHG in Mexico! 🇲🇽🌟

IHG Hotels & Resorts is significantly expanding its luxury and lifestyle portfolio in Mexico, Latin America, and the Caribbean, with multiple through 2027.

06/07/2024

In case you missed it, the "fully conscious baby" that went viral on TikTok for her desire to visit Four Seasons Orlando, arrived and was treated to a luxury getaway including truffle pasta and a spa day. ✨

We don't have fully conscious babies making viral videos, but we do have location-based marketing solutions. Reach out to learn more!

1.4M likes, 8692 comments. “Fully conscious and utterly fabulous at Four Seasons Orlando. 👑”

06/06/2024

Tripadvisor is laying out the welcome mat for furry friends with a special travel hub just for pet owners. 🐾

They've teamed up with Mars Petcare and will include pet-friendly city guides, AI-generated itineraries, and insider tips for businesses to cater to traveler's furry companions! They are also shining the spotlight on the world's most pet-friendly hotels with a brand-new award category. 🌟

Drop us a pet emoji in the comments if you're a fan of this pawsome collaboration! 🐶🐱

As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.

05/29/2024

Traveling for business AND pleasure? Travelers give rise to "bleisure" travel.

Bleisure travel is the growing trend among corporate travelers who make most of their work trips, traveling with partners and extending their travel dates to explore local attractions. Allied Market Research reports that the global bleisure travel industry was estimated at $315.3 billion in 2022 and is anticipated to hit $731.4 billion by 2032.

📍 Geofencing is a great strategy to capture the attention of bleisure travelers. It gives marketers the ability to target repeat customers.

For example, hotel marketers can set up an event geofence around a conference to identify repeat travelers. Once this audience has been captured, hotel marketers can then run streaming TV campaigns to nurture these prospective hotel guests with creative that highlights their hotel and local attraction sites months before their business trip takes place.

From the article, millennials “...held the highest share in 2022, holding nearly half of the global bleisure travel market revenue, and is projected to rule the roost by 2032...This is because millennials are devoted workers, compulsive shoppers, and experienced partygoers who live life to the fullest."

In other words, millennials love the journey. 🙌✨

Allied Market Research published a report titled Bleisure Travel Market by Employee Executives Middle Management and Entry level Employee by Age Group Millennial Generation X and Others by Industries Government and Corporate Global Opportunity Analysis and Industry Forecast 2022 2032 ...

05/23/2024

We asked for a prediction on what hotels will look like 100 years in the future (listed below). We also asked Canva's to generate the image below using the prompt: Show me a futuristic hotel from the year 2124.

What are your thoughts on these results?

1. Advanced Technology Integration: Hotels may heavily incorporate advanced technologies like virtual reality (VR) and augmented reality (AR) to enhance the guest experience. Guests might be able to customize their room environments, virtually tour destinations before booking, or even interact with holographic concierge services.

2. Sustainability and Eco-Friendliness: With growing concerns about environmental sustainability, hotels in the future may prioritize eco-friendly practices. This could include features like energy-efficient designs, renewable energy sources, and water recycling systems to minimize their environmental impact.

3. Personalized Experiences: Hotels may leverage big data and AI to offer highly personalized experiences tailored to each guest's preferences. From customized room layouts and amenities to curated recommendations for activities and dining options, guests could enjoy a more personalized and seamless stay.

4. Space Tourism Integration: With the advancement of space tourism, hotels could potentially extend beyond Earth's atmosphere. Space hotels or orbital stations might offer unique experiences for travelers seeking a truly out-of-this-world adventure.

5. Health and Wellness Focus: Future hotels may place a greater emphasis on health and wellness amenities, incorporating features like advanced air purification systems, personalized fitness programs, and wellness-focused menus to cater to guests' physical and mental well-being.

6. Flexible and Modular Designs: Hotels might adopt flexible and modular designs that can adapt to changing needs and preferences. This could include modular room layouts that can be reconfigured based on guest requirements or adaptable common spaces that can serve multiple functions.

05/22/2024

🌟 Exciting news for families looking for new travel experiences! 🌟 Hilton Grand Vacations and Great Wolf Lodge have partnered up to offer unforgettable vacation packages that cater to all ages. From luxurious accommodations to thrilling water park adventures, this collaboration has something for everyone.

Start planning your next family getaway today and create memories that will last a lifetime. Check out the link for more details! https://hubs.li/Q02y6x4k0

🏝👨‍👩‍👧‍👦💦

05/16/2024

Are your breakfast offerings the secret sauce that sets you apart from your competitors? According to a recent article from Morning Life (Brilliant British Ltd), the following five hotels in North America top the list in the breakfast category, with rave reviews on Tripadvisor flooding in faster than syrup on pancakes.

In a world where standing out is the ultimate goal, why not let your future guests know where you outshine your competitors and flaunt those reviews like badges of honor? The proof is always in the pudding – or in this case, the breakfast spread you offer your guests.

Sandals Royal Bahamian (3545 reviews)
Iberostar Parque Central (3445 reviews)
Sandals Grande Antigua (3244 reviews)
Sandals Regency La Toc (3089 reviews)
Embassy Suites by Hilton (2467 reviews)

🥓🥞🍳

05/14/2024

Embarking on the journey of building a new hotel demands more than just vision—it requires a strategic roadmap. With stabilized interest rates and a resurgence in demand for building projects, now is the time to plan strategically. Understanding market dynamics, assessing demand, and selecting the right location are crucial steps.

Key highlights:
➡️ Managing developmental and operational risks is key to ensuring long-term success.
➡️ Adapting to industry trends is essential for remaining competitive.
➡️ Identifying what's trendy versus what has staying power is crucial.
➡️ Maintaining flexibility is necessary for adapting to changing guest expectations.

With thorough planning and adaptability, hotels can navigate the path to success in the ever-evolving hospitality landscape. 🌟

The journey from conceptualizing to constructing a hotel requires more than just a vision. It demands a strategic roadmap, underpinned by thorough planning and insightful decision-making. | The journey from conceptualizing to constructing a hotel requires more than just a vision.

05/10/2024

How did Amazon Prime’s surprise $2.99 ad-free opt-in change the landscape? 80% ended up sticking with ads.

Recently, Amazon Prime automatically opted-in its entire subscriber base to an ad-supported tier unless subscribers upgraded to their $2.99 ad-free tier.

The result?

According to the article, it now touts 130.4 million US ad-supported viewers this year accounting for 57.6% of subscription OTT video viewers.

The only “streaming service” with more ad-supported viewers is Youtube with 241.8 million US viewers. Youtube, owned by Alphabet, is Google's take on streaming TV albeit, a beast in its own category powered by user-generated content.

What does this mean for you? Amazon Prime inventory will be available at your fingertips soon.

Learn more here: https://hubs.ly/Q02wrBHk0