Heidi Schmidt Creative

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United States
Pasadena, MD
Heidi Schmidt Creative

Social Media & Content Marketing services to help your business win at online marketing.
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Run by an award-winning marketer who helps you set realistic marketing goals while putting your best digital foot forward in the online space.

07/27/2026

Hot take... and this might get me some unfollows...👀

I love when I see people say online, “I’m not going to buy from a business that uses AI flyers.”

I never want to see a business NOT succeed, but let’s stop with the cringey AI flyers featuring odd graphics, typos, and misplaced limbs. It’s all so %$* cringe. (Don’t even get me started about using social media as a billboard... which these basically are. Bad ones at that.)

And listen, I get it, they’re easy to create (and quick? I’ve never created one so I don’t know), but gosh, they’re so cringe and they all. Look. The. Same.

If you want to build an online presence that people love, engage with, and keep coming back to, build it around authenticity, not shortcuts.

If social media content is overwhelming but you can’t hire it out, we can work together to get you a strategy, post ideas, and find ways to capture content that isn’t overwhelming. This is my 90-day consulting package; we take the overwhelm and overthinking out of your marketing.

Let’s use AI as a tool — not a replacement for your voice and the real people behind your business. 💙

📷: .Porto.Studios

07/23/2026

You don’t need to post more, you need some clarity, and maybe some support.

Marketing can be frustrating (especially social media when things change SO fast…), especially if you’re not clear on if what you’re doing is doing anything to move forward. Stop throwing spaghetti at a wall, stop with the “should’s” and get clear on what your audience needs to hear and where they need to see you show up.

Let me help remove the overwhelm, give you some clarity — our 90 day consulting helps clients get clarity on who, what, where and how to promote our businesses. We audit your marketing, develop a strategy, and hold you accountable to executing that strategy.

I have 2 spots to start in August, so if you want to slay your marketing before Q4 let’s talk.

07/21/2026

Ever feel cringe getting video of yourself? Because you don’t have anyone to do it for you?

Trust. I GET it. I’m there with you.

But I promise... it’s easier than you think. Prop your camera up doing what you do. Share the behind the scenes. Don’t overthink it. It feels cringe but it’s worth it.

I’ve had so many business owners take my workshops, my masterclass or work with me one-on-one — and I coach them on how to make video easy, how to make social media easy, how to repurpose other marketing so you don’t have to create a dozen pieces of content each week. Be cringe once or twice and you have content for months.

And yes, walking and talking into a camera, or talking into the camera anywhere, or recording yourself working feels awkward AF. But you’re not cringe. Why? Because we need to bring our audiences into our spaces. Show them the real people behind the magic and they’ll connect with YOU, the person (and your team?!) and that’s when the marketing magic happens my friends. 💙

Need some support getting over that cringey feeling? I got you. 💙

07/20/2026

Who here feels like a single Instagram post takes half the day to create? Because you need video, or it needs to tell a whole story through a carousel, and is my hook good enough?? , amiright?

I stumbled on this trend in my inbox this morning thanks to — and I am NOT usually a trend jumper, but this one is one I can get behind. Like...immediately jump on this... and share. (Credit where credit is due! If you want templates for days, highly recommend the brilliant team at !)

If you feel like carousels are too time-consuming and hate showing up on video... let’s bring back the simpler days of IG and remove the overthinking and the overwhelm.

My goal in business has ALWAYS been to help business owners show up authentically online without the overwhelm. I’m here for this.

Raise your hand if you’re here for this, cause I am. 🙋‍♀️

07/17/2026

A few weeks ago I was doubting myself in big ways.

I hadn’t been investing much time into my business; my cup was running over with client work, campaign work, and family — and I was feeling stuck and close to burnout.

There’s a phrase, “Sometimes a change of scenery is all that’s needed to get a little perspective,” and oh how true it is.

When you’re in the same routines, you start feeling stuck and I felt like I was in mud. I have had this slow-rising anxiety because I haven’t been spending time on my own business. I paused my podcast, my own social was crickets 🦗- even though I tapped my assistant to support I was STILL the roadblock. So my leads were dry (this is what happens when you don’t market your business fwiw!) and I felt like I was drowning.

Y’all. I’m home from a delightful 3 days in Chicago with at her Growth & Connect retreat - a retreat I attended for my second year in a row. This change of scenery was SO needed.

Three days of learning new things and focusing on my business, myself, and setting new goals and getting the time to be creative again. I’ve felt like all my creative energy was going to others, so it was nice to pause, brain-dump ideas, and capture content. Conversations, collaboration, and support — all in 3 jam-packed days.

Grateful for communities of thoughtful, inspiring business owners who support one another! 💙

Stay tuned — I’m still supporting service-based businesses on how to show up authentically online and increase your visibility without the overwhelm, but we’re shifting. We have our next group program starting in August, and I’m still booking strategy calls — if you need support with what to say online, how to show up without the overwhelm... reach out! 💙💙

07/16/2026

It’s 2026 my friends, let’s stop using Instagram like a personal business billboard. Mmmkay?

But what do I share Heidi?

Tell your stories.

I think so many of us business owners forget that if there’s one place to be authentic in our marketing, it’s social media.

Share your stories, your lessons—let your audience feel seen and heard, and learn from you. We all have unique perspectives and stories. These are the differentiators that us connect. And the magic about social media is the connection and the community building; you don’t build connection by just being a billboard on social.

If you need help not being just a billboard, let us help. DM us to find out how. 💙

07/15/2026

Hot take here, my friends...tell me if you relate. 👀👀

The other night at dinner, a group of brilliant women and I, attending ’s Growth & Connect () retreat, were lamenting about taking up space and being afraid of the hard things. Being afraid to pivot, or let go of the W2 job, or let go of the high-paying clients when they no longer align with us.

I shared the story of how my first marketing agency job — my first job post-maternity leave — was very sink-or-swim. I learned many skills on the job — it was the nature of being a bare-bones team. Didn’t know how to make a landing page? I’ll figure it out. Not sure how to build out an automation? There’s a HubSpot training for that.

Teamwork, and a lot of willingness to get my hands dirty (proverbially here, mind you) helped catapult me to where I am now, 12 years later.

I thought of Maria Forleo as I was chatting over dinner; everything is figure-out-able, right?

We as women and business owners need to trust that we can learn to swim. That we won’t drown when we jump into the big scary deep end - whether thats making a big investment in our business, or even pivoting when we hit burnout.

We can do hard things without drowning.

Drop a comment if this resonated and follow along for more relatable marketing content from a business owner and marketing strategist who gets it, and someone who is making a big pivot. 😉💙

06/26/2026

No, but really, I love talking about marketing and coming up with content ideas. It’s what gives me life. 🙌🏻🙌🏻
So if you need a brainstorm session, let’s chat!

06/24/2026

I hear all the time that social is overwhelming or that it doesn't work. I get it.

Here are some simple mindset shifts that can start making social media feel less like a chore:
👉 Get some clarity. Why don't you think it's working? What's not working? No leads? No engagement? is your brand growing -- i think a lot of business owners have unrealistic expectations for a platform that's rented space.
👉 Show up authentically! We all need to stop overthinking the content, and start coming from a place of building connection with our audience FIRST before we try to sell.
👉 Stop treating social media like a billboard. Add value, build connection, and then you can sell your ish. No one on Instagram wants to be sold to. The coaches who sell courses, they're selling a vision; they're talking about results, not the "here's what we do..."

If you need help with any of those, we're booking 90-minute strategy sessions for July -- get in touch to get on our schedule!

04/23/2026

Y’all, this week I’m celebrating 6️⃣ years in business! 🎉🎉

Six years ago, I started an LLC with zero idea what I was doing, zero idea where I was going but holy heck...the places I have gone. 💙

I was on a mastermind call this morning and we were talking about living legacies as business owners. My goal in business has always been to remove the overwhelm of social media for small to midsized businesses. To help them let go of the idea of perfectionism, to understand that social media is a rented space and you need to look at ALL of your marketing holistically, and to let go of the overwhelm. Social media is a tool but it is not the be all, end all of your business.

Thank you to my amazing clients — present and past — for trusting me with your digital presence and for allowing me to help remove the overwhelm. Thank you to friends — (and I have made SO many friends in the business community) — who have given advice, lifted me up, and cheered me on, I am so grateful for each of you! 💙💙 Finally, to my family for always being there for me - through the ups, downs, good days, hard days, and everything in between, I couldn’t do any of this without their unwavering support.

Hopefully this time next year my life looks a little difference (ah-hem ! IYKYK) — but without this... I could not do that.

Onward to the next 6 years and beyond!! 🎉💙

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Pasadena, MD

Website

http://www.heidijschmidt.com/, https://shopmy.us/heidijschmidt

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